The Fitpreneur Podcast

This is a replayed episode from last year. In it, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients.**************************SUBSCRIBE TO OUR FREE NEWSLETTERAnd learn how to build, grow and scale your fitness studio.Join 3,500+: gym owners here: https://www.thefitpreneur.com*************************SHOW NOTES:[02:45] - Why Every Gym Needs an Appointment Funnel[05:30] - Top Tips for Organising Your Calendar Like a Pro[11:15] - The Secret to Automating Your Appointments[18:40] - How to Create an FAQ Page That Converts[26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel[33:20] - Success Stories: How Real Gyms are Crushing It[40:10] - Must-Know KPIs for Mastering Your Appointment Funnel*************************FIND US ELSEWHERE:Instagram: instagram.com/thecardybrothersFacebook Page: facebook.com/cardybrothersTwitter: x.com/cardybrothers

We’re back after a short break, and today we’re diving into everything we’ve learned from running an open gym. It’s been nearly six years since we bought ours, and along the way, we’ve seen just about everything—good, bad, and downright ridiculous.We’re sharing what’s worked, what’s gone wrong, and what you need to know if you’re thinking about opening your own gym. From designing the space to avoiding expensive mistakes, we break down the biggest lessons we’ve learned. We also talk about the unexpected challenges, like why gym equipment breaks more often than you think, how to handle failed payments without losing your mind, and why serving the right people (not just hardcore lifters) is the key to success.If you’re a gym owner—or thinking about becoming one—this episode will help you avoid some major headaches.**************************SUBSCRIBE TO OUR FREE NEWSLETTERAnd learn how to build, grow and scale your fitness studio.Join 3,500+: gym owners here: https://www.thefitpreneur.com*************************SHOW NOTES:0:00 – The biggest mistake small studios make2:30 – Adjusting to life with two kids5:55 – The journey of buying and growing an open gym7:40 – Why gym layout matters more than you think11:30 – The hidden costs of running an open gym15:00 – Setting and enforcing gym rules (without exceptions)19:10 – Why you need to keep gym marketing fresh22:15 – The problem with serving only hardcore lifters25:40 – How we handle failed payments (without chasing people)*************************FIND US ELSEWHERE:Instagram: instagram.com/thecardybrothersFacebook Page: facebook.com/cardybrothersTwitter: x.com/cardybrothers

We’ve been diving deep into a new sales process that’s already showing some incredible results. In this episode, we break down how switching to online consultations has helped us hit a 100% show rate and an 89% close rate — all on Zoom. We talk about why we’re testing this process, what’s working, and where the cracks are starting to show. Plus, we get into how this new setup could make scaling future locations far smoother without losing that personal touch.We also chat about sales funnels, booking strategies, and how we’re centralising our sales process so we can focus more on growth and less on juggling schedules. And yes, there’s some love language talk in here too — because apparently, that matters more than we thought.**************************SUBSCRIBE TO OUR FREE NEWSLETTERAnd learn how to build, grow and scale your fitness studio.Join 3,500+: gym owners here: https://www.thefitpreneur.com*************************SHOW NOTES:0:00 – Early results from online consultations: 100% show rate & 89% close rate0:39 – A deep dive into love languages (yep, really)2:00 – Why we’re experimenting with online consults and what it means for scaling3:47 – The problem with traditional sales consults at multiple locations5:00 – Centralising sales to future-proof growth6:14 – The pros and cons of online vs. in-person consultations9:17 – Breaking down the new online sales funnel12:00 – How we’re building trust during virtual sales consults16:00 – Optimising the process: what’s working and what’s not20:00 – The handover: from sales to studio manager23:08 – Our AI-powered appointment setter (and why it’s a game-changer)*************************FIND US ELSEWHERE:Instagram: instagram.com/thecardybrothersFacebook Page: facebook.com/cardybrothersTwitter: x.com/cardybrothers

In this episode, we’re diving into the power of client surveys and how they’ve shaped our business. We share what we learned from surveying our members, the surprising insights we gained, and how we’re using this feedback to improve everything from our services to our marketing. We’ll also talk about how we structured our survey, tips for getting more responses, and how we turned raw data into actionable steps that have already made a big impact. Plus, we’ll give you a behind-the-scenes look at how we visualised the data and made it super useful.**************************LINKS MENTIONEDHow We Used a Simple Survey to Transform Our Gym BusinessTurning the data into charts using Canva**************************SUBSCRIBE TO OUR FREE NEWSLETTERAnd learn how to build, grow and scale your fitness studio.Join 3,500+: gym owners here: https://www.thefitpreneur.com*************************SHOW NOTES:0:00 – Survey results overview and why we started surveying clients.1:16 – Why feedback is scary but essential.4:39 – Our survey objectives and how we crafted the right questions.8:41 – The surprising insights we discovered from client feedback.10:06 – Strategies to boost survey completion rates.14:07 – How to use survey data to inform marketing and retention strategies.17:46 – Improvements we’re making based on feedback.*************************FIND US ELSEWHERE:Instagram: instagram.com/thecardybrothersFacebook Page: facebook.com/cardybrothersTwitter: x.com/cardybrothers

In this episode, we break down everything you need to know about opening a fitness studio in 2025. Drawing from our experience launching two studios in one year, we walk through every step, from finding the perfect location to building a thriving community. We talk about why now is the best time for fitness professionals to transition from renting space to owning their own studio and share the systems we’ve used to hit capacity before opening our doors.You’ll hear why in-person fitness is on the rise, how to secure favourable lease terms, and the strategies we’ve used to pre-sell memberships. We also share tips for building a strong team, nailing sales consultations, and turning one-time clients into long-term members. Plus, we shout out some of the incredible success stories from our clients who’ve launched studios of their own.**************************SUBSCRIBE TO OUR FREE NEWSLETTERAnd learn how to build, grow and scale your fitness studio.Join 3,500+: gym owners here: https://www.thefitpreneur.com*************************JOIN THE WAITING LIST FOR LAUNCH KITOpen and fill your gym/studio to capacity before you open your doors. It’s the exact process we’ve used to launch and fill both of our own studios—and now, we’re sharing it with a small group of clients.Click here to join the waiting list**************************SHOW NOTES:0:00 - Why in-person fitness is trending in 20252:15 - The benefits of owning your own studio4:10 - Finding the right location and model8:01 - Negotiating leases and financial planning13:45 - Building anticipation with a waiting list15:22 - Hiring and managing coaches effectively19:48 - Facebook and Instagram ad strategies22:08 - Converting clients with sales consultations24:48 - Creating an onboarding process that works26:10 - Building a strong member community*************************FIND US ELSEWHERE:Instagram: instagram.com/thecardybrothersFacebook Page: facebook.com/cardybrothersTwitter: x.com/cardybrothers

We’re rolling up our sleeves and planning out an entire year for our fitness studios. With colourful pens, a giant calendar, and a lot of brainstorming, we’re mapping out 2025. We cover everything from member events to team meetings, creative sessions, and campaign timelines—sharing how we organise for not one, but two studio locations. Along the way, we reflect on lessons from 2024, the feedback we’ve received, and how we’re adjusting to make next year smoother and more exciting for everyone. If you’re a fitness studio owner or aspiring one, you’ll find loads of practical takeaways for structuring your year.**************************SUBSCRIBE TO OUR FREE NEWSLETTERAnd learn how to build, grow and scale your fitness studio.Join 3,500+: gym owners here: https://www.thefitpreneur.com*************************SHOW NOTES:0:00 – Intro to our planning process1:00 – Annual planning: member events, meetings, and key dates7:00 – Why feedback shapes our planning for the new year12:00 – The role of creative meetings and programme updates18:00 – Reflecting on 2024 and setting the stage for 202521:00 – Wrapping up the year and a thank you to our listeners*************************FIND US ELSEWHERE:Instagram: instagram.com/thecardybrothersFacebook Page: facebook.com/cardybrothersTwitter: x.com/cardybrothers