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The Firm

Why Accountants Need to Embrace TikTok and Build Personal Brands Now with Nat Lennon of Two Sides

Ep. 8
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Episode Summary

In this episode of Statement Brand with Chad Barnier, we explore how accountants can embrace TikTok and personal branding to elevate their firms with Natalie Lennon, founder of Two Sides Accounting. Natalie shares her evolution from a traditional accountant to a TikTok trailblazer with over 22,000 followers, a thriving firm, and a waitlist of ideal clients. Through candid conversations, Natalie reveals how to overcome the fear of being cringey, connect authentically with your audience, and leverage social media to grow your business.


Whether you're starting from scratch or looking to refine your online presence, this episode is packed with actionable advice for accountants and bookkeepers eager to modernise their marketing strategies.


Key Takeaways

✅ Why TikTok is a must for accountants – It’s not just for dancing; it’s a platform to authentically connect with your ideal clients.

✅ Crafting a personal brand that resonates – Be authentic, embrace what makes you unique, and create content that speaks to your target audience.

✅ Overcoming imposter syndrome – Natalie shares how even seasoned professionals can feel self-doubt and how to push through it.

✅ Consistency and strategy are key – From identifying ideal clients to repurposing content, learn how to create a social media strategy that works.

✅ Engagement drives results – Networking, engaging with peers, and responding to your audience can transform your content’s impact.


Notable Quotes
  • “Even the cringiest video can connect you with your ideal client—just start and embrace the awkwardness.”
  • “If your audience doesn’t see you seven times, they might never remember you. Consistency is everything.”
  • “People buy from people they know, like, and trust. TikTok is an authentic way to build that trust.”
  • “Your personal brand is your vibe. Don’t try to be someone else—lean into who you are.”
  • “When clients meet with me, they already feel like they know me, thanks to social media.”

Guest Bio

Natalie Lennon is the founder of Two Sides Accounting and Two Sides Academy, where she mentors accountants to embrace authenticity, challenge traditional norms, and build the firms of their dreams. With over 20 years of experience, Natalie combines technical expertise with modern marketing strategies to help clients work smarter, not harder. She’s also a TikTok sensation with 22,000 followers, known for her approachable and fun approach to accounting.


Connect with Natalie:

  • TikTok/Instagram: @NatLeno
  • LinkedIn: Natalie Lennon

Tune in to Statement Brand with Chad Barnier for more inspiring conversations that empower accountants to grow, thrive, and embrace the future of the profession!

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