The Female Effect

In this solo episode, I open up about one of the biggest transitions in my life—becoming a mom—and how it reconnected me to the heart of The Female Effect. Born from a deep belief that women rise through connection, not competition, this platform is a call to unlearn the scarcity we’ve been taught and start showing up for each other. I share personal moments of feeling excluded by other women and ask the hard questions about why that still happens. If you’ve ever felt the need to shrink or compete, this one’s for you. There’s room for all of us to rise—and we’re not meant to do it alone.I hope you’re feeling inspired, cause we’re rooting for you!love Julie—-I would like to “pass on the goodwill” Aram Ostadian-Binai, the founder of the soulfuls, a platform that champions women through mentorship and community. Keep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female Effect Artwork: Birgit KäsperJingle: Søren Haahr 

Karen Marie Aagaard Ørsted, better known as MØ, has spent over a decade in the global music industry navigating an ever changing environment while staying true to herself in a world that often demands constant reinvention. As a Danish singer and songwriter, she’s earned international acclaim not only through her solo work but also through hit collaborations that have introduced her distinctive voice to millions worldwide. Her fourth studio album, Plæygirl, is less about proving herself and more a celebration of fun, creative freedom, and emotional honesty. She opens up about the internalized need to always do more, fueled by a deep sense of gratitude for her success — touching on the toll of burnout, people-pleasing, and the quiet weight of Janteloven, the Danish cultural code that discourages standing out. Now in her mid-30s, MØ fully embraces her power, sets clear boundaries, and leads with the mantra: “I am in charge.” She shows up on her own terms — staying authentic and leading with integrity, rather than reshaping herself to meet expectations. Learning to say “no” has been a transformative part of her journey.I hope you’re feeling inspired, cause we’re rooting for you!With love,Julie—-Episode Ressources: MØ would like to “pass on the goodwill” to american singer-songwriter Ethel Cain - @mothercainKeep up with MØ:📸 Instagram: @momomoyouthKeep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female Effect Image: Emilia StaugaardArtwork: Birgit KäsperJingle: Søren Haahr Studio: PodAmok 

In a world that often treats symptoms instead of addressing the root cause, Bianca Brangstrup is offering a holistic approach to health—focused on prevention, balance, and long-term wellbeing. Bianca is a functional medicine practitioner, trained psychotherapist, and CEO of Vitaviva, a premium supplement brand founded by her mother in 1999 to support cancer patients’ immune health. She is also a co-owner of Vippa House, a holistic wellness space offering personalized care and integrative health practices. At Vippa, health is not just treated but elevated through a deeply personalized, preventive approach.Raised in a health-conscious family where alternative remedies, clean nutrition, and longevity were essential, Bianca’s approach blends modern science with holistic practices. Bianca believes true health starts with awareness—slowing down, listening to the body, and making conscious choices. Passionate about gut health and the vital role of vitamin D, Bianca emphasizes nutrient synergy, stressing that supplements should support, never replace, a balanced diet and that proper absorption is key to their effectiveness.Bianca shares a philosophy centered on treating root causes rather than symptoms, empowering people to reclaim their wellbeing through simplified, mindful living—tuning in to what truly sustains us rather than doing more. As she puts it: “We all want to get old—but in what way?”I hope you’re feeling inspired, cause we’re rooting for you!xx Julie—-Bianca would like to “pass on the goodwill” @melrobbins American author and host of @themelrobbinspodcast. Keep up with Bianca:Instagram: @vitavivaworld @vippahouseKeep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female Effect Image: Nicklas Hemming JohansenArtwork: Birgit KäsperJingle: Søren Haahr Studio: PodAmok

“It takes a vagina to know a vagina.”Dr. Hedieh Asadi’s words were met with cheers—an instant, collective yes from the room. And that’s exactly the energy behind DeoDoc.Together with Redgert Comms, we hosted a LIVE podcast event with the incredible team behind DeoDoc — a Swedish intimate skincare brand founded by Professor in Obstetrics and Gynecology, Dr. Gunvor Ekman-Ordeberg and sisters Dr. Hedieh Asadi and Hasti Asadi. Seeing a major gap in the market, they created the world’s first intimate care brand founded by women doctors 11 years ago — offering safe, science-backed products designed specifically for vulvar care, an area too often neglected, misunderstood, or surrounded by shame. Tired of misinformation and poor-quality products, they set out to change the narrative with medically developed, pH-balanced solutions made for women, by women doctors. They spoke candidly about pH balance, ingredient transparency, and why most intimate products still don’t serve women. They also expose the truths about tampons, including the widespread use of plastic and the lack of ingredient transparency in many major brands. For them, transparency in women’s health isn’t optional, but essential. But this conversation wasn’t just about products—it was about power. About shifting the narrative, replacing shame with science, and giving women the tools they need to take charge of their health.It was education. It was empowerment. Because women deserve better. And it takes one to know one.xx Julie—-Dr. Hedieh Asadi would like to “pass on the goodwill” to Professor in Obstetrics and Gynecology, Dr. Gunvor Ekman-OrdebergKeep up with DeoDoc:Instagram: @deodocwellnessWebsite: deodoc.comKeep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female Effect Artwork: Birgit KäsperJingle: Søren Haahr Showroom Studio: Redgert Comms Copenhagen

In this episode, Prudence Davis, health entrepreneur, wellbeing innovator, and founder of ‘20FOUR’ Matcha and ‘A Space to Breathe’, shares her journey of healing and balancing physical and mental health. She discusses how her work integrates wellness practices like meditation and pilates into her everyday life. Prudence opens up about her personal health struggles and how losing her health led her to find new ways to heal. She shares how a supportive community played a key role in her recovery, as well as the powerful lessons learned from her grandmother, who overcame poverty to create a better life.She reflects on how her husband's battle with cancer shaped her twenties, pushing her into survival mode and neglecting her own health. Through meditation, better sleep, and stress management, she transformed her life, learning to listen to her body and embrace both physical and emotional pain.At the time of the conversation, Prudence was preparing for motherhood with twins, and since then, she has welcomed two beautiful babies into the world. She talks about the importance of setting boundaries, trusting her intuition over her ego, and tending to the inner work that sustains true well-being. Prudence emphasizes how this new phase of life offers her a fresh perspective on her work and wellness, allowing her to create a space for others navigating similar transitions.This episode is a powerful reminder of the importance of self-care, community, and embracing change. I hope you’re feeling inspired, cause we’re rooting for you!xx Julie------Prudence would like to “pass on the goodwill” Tina Horsted @evighed, medical doctor, specialist in Anaesthesiology and pain management. Keep up with Prudence:Instagram: @prudencedavisWellness: A Space to BreatheWebsite: prudencedavis.comPodcast: Health ClubKeep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female EffectImage: Nicklas Hemming JohansenArtwork: Birgit KäsperJingle: Søren Haahr Showroom Studio: Noura Residency  This episode is sponsored by AllMatters - Period Care for Women:I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

In this episode, I dive into my journey of becoming a mother, reflecting on the mix of emotions, fears, and self-doubts that came with it. I talk about the struggles I faced around maintaining relevance in my career, especially in business, and how pregnancy and motherhood are often seen as things we should downplay or avoid bringing up in professional settings. There's this pressure to not let these life changes affect how we're perceived, and I explore how that impacts us as women.I also get into the unrealistic beauty standards imposed on pregnant women—how much emphasis is placed on our appearance, the pressure to stay a certain size, and the expectation to look ‘effortlessly’ perfect while navigating such a major life shift. It's a lot to deal with on top of everything else, and I believe it's time to shift the focus and be kinder to ourselves during such an intense physical and emotional transition. On top of that, there’s this constant pressure to have life all sorted out before becoming a mom—that your career, finances, and personal life should be perfectly aligned. But the truth is, motherhood doesn’t wait for that perfect moment to happen. It arrives while life is still unfolding, and it’s messy, unpredictable, and beautiful. And that’s okay.This episode is deeply personal, as I reflect on how I’ve had to challenge long-held beliefs, confront identity shifts, and come to terms with the fact that success and motherhood can absolutely coexist. It’s about navigating this complex journey, letting go of unrealistic expectations, and finding confidence in the chaos, even when nothing feels certain.I hope you’re feeling inspired, cause we’re rooting for you!xx Julie—-Podcast Episode Mentioned: The Mel Robbins Podcast: https://open.spotify.com/episode/5EDFD1avnXWXoov8kCgrtT?si=c2c428edcf6448f5I would like to “pass on the goodwill” @birgitkasper @signeskriver and @sandralinne to the team of @thefemaleeffect. Keep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female EffectImage: Alana OcañoArtwork: Birgit KäsperJingle: Søren HaahrThis episode is sponsored by AllMatters - Period Care for Women:I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Julie Herskin and Cecilie Hjermind, founders of the sex wellness brand Sitre, are changing how we view intimacy, self-care, and sexual wellness. With their personal experiences and innovative approach, they share how they aim to break down the shame and negative body image often linked to intimacy products.The conversation touches on personal experiences, the stigma surrounding intimate products, and how design plays a role in shifting cultural narratives.Julie and Cecilie emphasize that intimacy can take many forms, from a hug to a meaningful conversation, all of which promote feelings of connection and release of oxytocin. They bring a broader view of intimacy and through their products they encourage people to check in with themselves, to understand their emotions and desires, and to build deeper, more meaningful connections. Sitre is about creating a new culture around intimacy—one that’s inclusive, open, and free from shame. Cecilie and Julie explain that the goal is to offer products that promote self-care and intimacy as integral parts of overall well-being, while challenging outdated and narrow views of what intimacy should look like. By making products that feel like part of a wellness routine, Sitre aim to make intimacy more accessible, comfortable, and empowering for everyone.  I hope you’re feeling inspired, cause we’re rooting for you!xx Julie—-Cecilie and Julie would like to “pass on the goodwill” to founder of suncare brand Lerub @kimmaes and co-founder of outdoor skincare brand Gun Ana @kajsaregnerKeep up with Sitre:Instagram: @feelsitreShop online: Sitrestore.comEditorial universe: feelsitre.com Keep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female EffectImage: Nicklas Hemming JohansenArtwork: Birgit KäsperJingle: Søren Haahr Showroom Studio: Tom RossauThis episode is sponsored by AllMatters - Period Care for Women: I asked and AllMatters answered - giving The Female Effect listeners an exclusive discount! Use code FemaleEffect15 at when you purchase any product, whether a period disc a cup, period panties or any other period care - to get 15% OFF. Additional, if you stack it with their bundle discounts, you can actually start your journey of safe, responsible and comfortable period care with up to 40%!

Sleep has a unique impact on women, shaping aspects of both our physical health and overall well-being. Laura Kanadel is a trailblazer in sleep science and as the founder of ‘The Sleep Institute’ and the new sleeping brand ‘Muun’, Laura is advising both individuals and companies to optimize their sleep. She is reshaping how we understand and prioritize sleep and the profound effects sleep has on our health. Laura explains the impact of sleep on women, focusing on how hormonal fluctuations and societal pressures play a role, while offering insights into how women’s sleep cycles are influenced by factors like puberty and menopause. She emphasizes the crucial role of deep sleep in regeneration, cell repair, and skin health. As we age, deep sleep becomes even more vital, with quality rest being essential for maintaining overall health, vitality, and mental clarity.I hope you’re feeling inspired, cause we’re rooting for you!xx Julie—-Laura would like to “pass on the goodwill” to Oprah Winfrey (@oprah) and Dr. Mindy Pelz (@dr.mindypelz)Keep up with Laura:🌍 LinkedIn: Laura Kanadel📸 Instagram: @laukan2015 @muun.sleepWebside: Muun.world Keep up with The Female Effect:📸 Instagram: @thefemaleeffect_🚀 TikTok: @thefemaleeffect🌍 Linkedin: @The Female Effect Artwork Photo: Nicklas Hemming JohansenArtwork: Birgit KäsperJingle: Søren Haahr Showroom recording studio: Tom Rossau