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The Farrynheight Podcast
Leading With Purpose with Katie Welch
In an industry where gloss can overshadow substance, Katie Welch, the CMO of Rare Beauty, is rewriting the playbook on brand building with authenticity and heart. This episode takes you behind the scenes of her strategic approach to marketing that's fiercely loyal to the beauty company's values, community, and founder, Selena Gomez—while testing and learning with the pressure of 10M+ people watching.
Join Katie and Farryn as they discuss the power of paying it forward, partnering with Sephora, nurturing the next wave of C-suite leaders, and how to land a job at Rare Beauty.
Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.
Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.
Hosted on Acast. See acast.com/privacy for more information.
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8. Fascination with Fungi with Alli Schaper
46:26||Season 3, Ep. 8Mushrooms have a branding problem. Alli Schaper—the Co-Founder of functional mushroom brand, SuperMush, CPG mushroom marketplace, Multiverse, and educational nonprofit, Into the Multiverse—is working to change that. In this episode, Alli and Farryn discuss the two most stigmatized topics in society (sex and psychedelics), the challenge to break through stigma and market counterculture, the power of a serious professional pivot, and that finding your passion is the key to, well, everything.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information.7. The High Road with Luke Anderson
44:45||Season 3, Ep. 7First to market? You’re likely building the plane while flying it. That’s exactly what Luke Anderson did while creating Cann—the first low-dose 2-2.5% THC cannabis beverage in the CPG space. With 45 diverse celebrity shareholders and short film commercials featuring Ke$ha, Benny Drama, Patricia Arquette, and more, Cann has been garnering serious buzz. On this episode, Luke and Farryn chat about the highs and lows of entrepreneurship, putting values over profits and growth, and the choice to center Cann’s social media efforts on social justice reform to combat the war on drugs, stand up for marginalized communities that have been most impacted by cannabis laws, and educate his audience on it all.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information.6. The Art of Identity with Austyn Weiner
50:02||Season 3, Ep. 6The secret sauce to success? Being relentlessly yourself. Austyn Weiner has broken through the fine art world and created serious demand for her large-scale abstract oil paintings by doing exactly that. In this episode, Austyn and Farryn get real and raw in a way only sisters can—dissecting everything from the parts of themselves that exist because of each other, to identity as a coat of armor, finding bravery in gut instincts, and breaking through by breaking the 4th wall.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information.5. Bottling Bliss with Jen Batchelor
42:39||Season 3, Ep. 5Creating something totally new that both resonates with the evolving tastes of today’s consumers and revolutionizes an industry. That’s what today’s guest of The Farrynheight Podcast has done. Jen Batchelor is the co-founder Kin Euphorics, a brand of non-alcoholic, functional drinks made with adaptogens, nootropics, and botanics to help manage stress, support brain health, and naturally elevate your mood. In this episode, Jen and Farryn discuss breaking through the noise of the CPG beverage industry, slaying dragons with co-founder Bella Hadid, taking big swings to evolve with your consumers, and her number one BHAG: building a brand that outlives her.Cheers to this: 25% off Kin Euphorics with the code FarrynheightKin20.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information.3. Escaping into the Unknown with Liam Moore
51:03||Season 3, Ep. 3You may not have heard his name, but you've undoubtedly experienced his work. Liam Moore, a design visionary with his dreamy, surrealistic style, is the latest guest on The Farrynheight Podcast. Known for his collaborations with iconic artists like Rihanna, Adele, Billie Eilish, and Lil Nas X, Farryn sits down with this celebrated LA-based production designer and art director. In this episode, they delve into unleashing creativity, trusting your instincts in high-stakes projects, and striving for growth in the competitive world of art, design and creative storytelling.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information.2. Being Stoppable with Jake Karls
52:08||Season 3, Ep. 2The ability to manage (or even repress) feelings in the workplace is often considered a measure of professional success. But for Jake Karls—co-founder of Mid-Day Squares, the fastest-growing functional chocolate bar on the market—being honest about emotional well-being in a professional setting isn’t a shortcoming, it’s a superpower. In this episode, the two Forbes 30 Under 30 recipients unpack what it means to create a brand that’s unapologetically real, how supporting your mental health improves your efficiency and leadership, and how the downhill moments we all experience are actually opportunities for conviction and clarity.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.1. Finding Imbalance with Christina Tosi
54:11||Season 3, Ep. 1Cereal Milk. Birthday Cake. Compost Cookies. Over the last 15 years, Christina Tosi has redefined desserts through her bakery empire, Milk Bar. Described as “an introvert in overalls who carries math problems in her purse," by The New York Times, Christina’s success has always hinged on her own uniqueness and creativity. On the season premiere of The Farrynheight Podcast, Christina sits down with our host, Farryn Weiner, to reminisce on her journey from David Chang’s pastry chef at Momofuku to CEO, cookbook author, TV personality, and James Beard award-winning culinary icon. Listen to Christina Tosi's breakthrough on The Farrynheight Podcast's season premiere.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.11. What is Influence? with Julianne Fraser
39:02||Season 2, Ep. 11It's safe to say we're all familiar with influencer marketing — we experience at least five #sponsored posts a day. But when it comes to knowing the ins and outs of authentic influence, we're a bit in the dark. Julianne Fraser, on the other hand, is an expert. Having worked in marketing her entire career, she founded Dialogue — a digital brand marketing consultancy dedicated to expanding the influence and growth of luxury and lifestyle brands — in 2017. She rebels against formulas in favor of meaningful and lasting relationships, and her unique approach has catapulted most, if not all, of today's biggest brands. In this episode, she and Farryn tackle the age-old elusive question of what is influence?