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Ep. 02 - Decoding “Search Everywhere Optimization” approach for a business in an AI-era
Wes Towers explained & shared important insights about current trends, search intent of people and the way AI has elevated business through omni-channel approach discussions has been the centerstage of this episode. He further added that how the trust and authenticity is evolving and what things are required to keep in mind for businesses while implementing AI in products or services. Wes Towers also beautifully explained about Search Everywhere Optimization that has widened an opportunity to grow and get discovered across multiple platforms. Interestingly, he also shared about narrowing down your niche that increases chances of getting discovered on AI platforms seamlessly rather than going broader way which does not help to discover across different platforms. He highlighted the science of creating content with thoughtful strategies and stressed on content that add value rather than crafting generic content which just fills the space but does not lead to business growth.
To reach out Wes Towers [Geelong, VIC - Australia]
Business Website - http://uplift360.com.au/
Business Email - wes@uplift360.com.au
LinkedIn - https://www.linkedin.com/in/westowers/
TikTok - https://www.tiktok.com/@westowers
X (Twitter) - https://x.com/uplift_360
Facebook - https://www.facebook.com/Uplift360Aus
Instagram - https://www.instagram.com/uplift_360/
You can view his published book on Amazon here - https://www.amazon.com.au/Simple-Manifesto-Marketing-Principl/dp/0994367600
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About the Host::
Best way to connect with Sumant Lohar
LinkedIn - https://www.linkedin.com/in/sumantluhar/
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Website - https://sumantlohar.com/
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Yaahom Digital Website - https://yaahomdigital.com/
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The Edible Content Website - https://theediblecontent.com/
Email - connect@theediblecontent.com
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The Edible Content Intro
06:09||Season 1, Ep. 0Let your industry experience, thoughts, observations & expertise freely flow like an aroma of perfume to the world. It’s time to dive deeper into industry-specific content challenges & use cases with "The Edible Content" podcast proudly powered by Yaahom Digital. Best way to connect with Sumant LoharPersonal Website - https://sumantlohar.com/LinkedIn - https://www.linkedin.com/in/sumantluhar/Instagram - https://www.instagram.com/sumantluhar/Twitter (X) - https://x.com/LoharSumantPinterest - https://in.pinterest.com/sumantlohar/YouTube - https://www.youtube.com/@sumantloharYaahom Digital Website - https://yaahomdigital.com/The Edible Content Website - https://theediblecontent.com/