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The Drum: TV Talks
The Drum TV Talks takes a deep dive into the TV ad sector's challenges and innovative solutions.
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8. TV streaming trends in 2022 unwrapped
41:18||Season 2, Ep. 8Media editor John McCarthy and TV journalist Hannah Bowler recap the past 12-months of streaming news and boy it was a big one. 2022 was the year Netflix got ads, Warner Bros and Discovery merged, and cinema was dealt a huge blow by changing streaming habits.
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7. From GamesMaster to Pimp My Ride, how brands can make good TV
42:35||Season 2, Ep. 7Advertiser funded content is a tough nut to crack you need three perfectly aligned partners from brands, to producer to publisher. Channel 4, Vice and eBay share their best practices.6. Why Love Island is a match made in heaven for sponsors
50:48||Season 2, Ep. 6Love Island is hailed as the crème de la crème of TV sponsorship opportunity. We catch up with 2022's Love Island sponsors to find out why its the gift that keeps on giving.5. Can attribution prove TV’s effectiveness? Channel 4 thinks so
27:25||Season 2, Ep. 5Channel 4 has teamed up with measurement firm ViewersLogic to track how viewers behave after being exposed to a TV campaign. They think it can plug a gap in the market missed by other models...4. One year later Sky reveals lessons from streaming TV Glass launch
28:17||Season 2, Ep. 4When Sky launched its game-changing streaming TV Glass one year ago it had hoped its biggest-ever product marketing campaign would win the hearts and minds of TV lovers and set new expectations in the Pay TV space. The Drum caught up with Sunny Bhurji, Marketing Director at Sky to understand how the advertising efforts evolved as the organisation came to understand the product and the new category it was creating.3. Can smart TV's answer audiences' discoverability woes? Samsung Ads thinks so
27:01||Season 2, Ep. 3An explosion in ad-funded streamers is driving viewers to “decision paralysis”. Minai Bui, Samsung Ads’s director of product marketing thinks ad formats could help audiences discover content.2. Roku's director and international ad marketing and insights Laura Chaibi talks measurement
28:03||Season 2, Ep. 2Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online