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The Drum: Every Third Person is a Gamer
Every Third Person is a Gamer: Part Two
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This second part of our examination of gaming trends in 2020, in partnership with Facebook, examines how our relationships with our favourite games shape us as audiences.
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Every Third Person is a Gamer: Part Three
17:28|This final part of our examination of gaming trends in 2021, in partnership with Facebook, examines how marketers can tap into the glowing global gaming audience.
Every Third Person is a Gamer: Part One
10:49|This first part of our examination of gaming trends in 2020, in partnership with Facebook, examines how the pandemic has impacted mobile gaming.
Every third person is a gamer: how to reach the billions-strong gaming audience
40:01|One in three people on the planet is a gamer - even if they don't describe themselves that way. In this special podcast, The Drum in partnership with Facebook Gaming examines what that means for brands and marketers. We ask what advertising opportunities have arisen, whether the pandemic has changed gaming habits, and what new tech enables when it comes to reaching an incredibly lucrative audience.