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The Drum Network Podcast
Is Neurodiversity a hidden marketing superpower?
Season 4, Ep. 12
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Our culture is waking up to the differences in people's minds - and the differences in the sorts of thinking they can do and work they can create. On this episode we speak to experts with an interest in neurodiversity alongside neurodivergent creatives (and other marketers) to figure out whether the industry is doing right by its different-thinking talent, and how to make the most of this rich diversity.
Senior reporter Chris Sutcliffe speaks to Charli Edwards, creative drector, BECG / LoveThat; Rory Natkiel, head of integrated strategy, Iris; Luke Hodson, founder, Nerds Collective; and Jess Markwood, COO, the Fifth, to discuss:
- LinkedIn made dyslexia a skill last year - to what extent is neurodiversity becoming more visible and recognised in our industry?
- What benefits do agencies have when their employees are open about being neurodivergent? Better representative, more inclusive creative etc.
- What more should be done by brands and marketers to make sure that neurodivergent people feel welcome and able to fully contribute in the industry?
- Whose responsibility is it within agencies/brands to ensure that neurodiversity is being considered?
- Finally, how hopeful is the panel that we're making progress in this area? Why - or why not?
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