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The Drum Network Podcast

Insights and reports from The Drum Network members


Latest episode

  • 38. The future of wearables

    30:12||Season 4, Ep. 38
    Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment.

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  • 37. Dynamic and digital out-of-home 101

    31:31||Season 4, Ep. 37
    Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter.
  • 36. Shifting revenue and pricing models: How are agencies making their money?

    26:59||Season 4, Ep. 36
    How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the industry.
  • 35. Olympics 2024: Live reaction from marketers, and the future of brand partnerships

    31:47||Season 4, Ep. 35
    Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketing. Get insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, and the ecosystem of partnerships and sponsorships.
  • 34. Euro 2024 wrap-up: The winners and losers (on and off the pitch)

    29:54||Season 4, Ep. 34
    Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.
  • 33. Cannes wrap-up 2024

    54:59||Season 4, Ep. 33
    Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards.
  • 32. Auto marketing 101

    29:46||Season 4, Ep. 32
    Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences.