Share
drivenchat
The Art of Automotive PR with Bentley Motors' Wayne Bruce
Season 1, Ep. 176
•
This week on the Podcast: John Marcar sits down with PR Guru Wayne Bruce. Wayne, affectionately known to many as ‘Man Bat’, is the Chief Communications and D&I Officer at Bentley Motors and is responsible for much of what we see, hear and experience from the Bentley brand alongside his team of colleagues.
Before taking the leading comms role at Bentley, Wayne has also been at the forefront of executive automotive PR with roles at VW, SEAT, Nissan, INFINITI and perhaps one of the most significant chapters, McLaren Automotive, where in his time as Global Communications Director he oversaw the launch of the McLaren P1, 650S, 675LT, 570S, 570GT, 720S, Senna, 600LT, Speed Tail and the GT.
Later, Wayne moved from the British new kid on the block (McLaren) to one of the most prestigious British brands - Bentley where since starting with the marque, has seen his involvement in bringing the hybrid Bentayga, the 3rd Generation Continental GT, and the latest Generation Flying Spur to market as well as reworking and relaunching the prestigious Mulliner brand.
In this unique conversation, Wayne and John work through a fantastic career, starting with a spy shot of a Rover 200 Convertible in a Dunkin’ Donuts car park in the US… yes, really.
The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.site
Contact the show via email: podcast@drivenchat.com
Get involved;
WATCH >> Driven on YouTube
FOLLOW >> Driven on Instagram
DISCUSS >> Driven on Facebook
ONLINE >> Driven.Site
More episodes
View all episodes
185. Merry Christmas and Goodbye >> The Final Episode
01:23:16||Season 1, Ep. 185This is it; this is the end! You've found the final episode of the Driven Chat Podcast. John Marcar, Amy Heynes and Miles Lacey bring you our very last production as The Driven Chat Podcast before relaunching with a new podcast in 2024.In this final episode, the team recaps some of the brilliant conversations that have taken place this year with highlight clips from conversations with: Photographer - Nigel Harniman (episode 139)String Theory Garage - Ben Broke-Smith (episode 157)Porsche Specialist - Richard Tuthill (episode 177)DriveTribe Presenter - Mike Fernie (episode 144)Racing Driver - Ian Flux (episode 173)Journalist - Henry Catchpole (episode 172)As well as the highlights, in the final episode, the team thanks the behind-the-scenes podcast team and you, our wonderful audience.The Driven Chat podcast was brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteTO FIND THE DETAILS OF OUR NEW PODCAST:https://driven.site/the-next-chapterContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site184. Maeving Co-Founder - Seb Inglis-Jones
01:04:01||Season 1, Ep. 184Maeving is a company causing a stir in the world of both motorcycles and EVs. What started as a small start-up in a London flat has evolved into a fully-fledged factory in Coventry, England, designing, building and exporting their motorcycles to riders around the globe.This week on the Podcast, John Marcar sits down with one of the company's co-founders, Seb Inglis-Jones, to learn about Maeving and to hear the story so far. To go alongside the conversation, John is also currently road-testing a Maeving RM1 for a review at driven.site.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site183. Tim Hutton of Zenvo Automotive
01:35:06||Season 1, Ep. 183This week's guest on the Driven Chat Podcast, we are joined by a man with many talents and professions within the automotive industry. Over the past 25 years, Tim Hutton has worked in graphic design, events, publishing, journalism, and public relations for the Danish hypercar manufacturer Zenvo Automotive.Tim joins John Marcar for a formal catch-up to work through his varied career, from his humble beginnings close to the now iconic Goodwood Motor circuit in West Sussex to travelling the world on behalf of a 200+ MPH hypercar brand.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site182. Goodbye Top Gear, Hello Cyber Truck and... it's the Beginning of the End!
01:11:21||Season 1, Ep. 182It's officially the beginning of the end of The Driven Chat Podcast, but fear not, avid podcast listeners and subscribers, there are a few more episodes to come.This week, John, Miles and Amy have a catch-up and work through some of the most recent news stories on driven.siteBefore delving into the news desk, Amy shares tales of an adventure to Scotland. Miles tells us about a recent surfing adventure with Dacia, and John is still trying to figure out the styling of the new BMW i7 he's been driving.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site181. Exploring DK Engineering with James Cottingham
01:54:37||Season 1, Ep. 181This week, our guest on the Driven Chat Podcast is James Cottingham, the managing director at the world-famous DK Engineering. Located just outside NW London, James and his team at DK Engineering strive to offer a comprehensive service for individuals wishing to buy, sell, restore, race, and store performance and specialist cars. In his own words, James summarises the company's ethos as one that offers 'the complete service'.In this conversation hosted by John Marcar and Miles Lacey, James openly shares DK's success story, starting with how his parents went from managing a small collection of cars for a select group of individuals to scaling the company to have an international reputation under his leadership.Before the podcast, James led John, Miles, and photographer Henry on an exclusive tour of the facility to see all corners of the business, which provided many talking topics for the podcast.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site180. Tom 'Tingram' Ingram - 2022 BTCC Champion
01:47:37||Season 1, Ep. 180How much do you spend on a typical McDonalds order? Are you concerned about receding hairlines? Can a racing driver take a 'sick day'? This week's podcast addresses hard-hitting topics like this and more.Tom Ingram is a much-loved driver competing in the British Touring Car Championship. In this week's podcast episode, Tom shares his incredible and humbling story, which details how he, as an excited child, spent many hours replaying touring car season highlights on a VHS cassette at home and later went on to compete in his very own touring car, the EXCELR8 Hyundai i30 N to then win the BTCC Championship in 2022.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site179. TV's Paul Cowland returns!
54:07||Season 1, Ep. 179Paul Cowland is a self-confessed classic car nut. He indulges in his passion with his very own collection of 79 cars (yes, you read that correctly - seventy-nine) but also through his work, which sees Paul presenting television shows such as Motor Pickers and Salvage Hunters.When not beside or in front of a camera, Paul is also a considerable influence in the work of automotive PR, assisting brands, manufacturers and companies in communicating with the world of consumers. Paul joins John Marcar to discuss his working world and to share some exciting news about an upcoming feature film he's involved in called 'Classic'.This week's recording occurred on-site at the Lancaster Insurance Classic Car Show at the NEC in Birmingham.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site178. Driving posh cars in NY, vintage cars to the seaside and motorbikes over volcanoes ...AND an announcement!
01:39:36||Season 1, Ep. 178Well, well, well, haven't we been busy? John, Amy and Miles bring you this week's episode with a catch-up and recap on recent events. Miles has been racing a Praga in Australia and driving a Rolls-Royce in New York, Amy has been winning awards and photographing a 1932 Le Mans-winning car in France, and John has been adventuring over an active volcano in the Canary Islands on a Ducati Desert X.We also discuss the new Gran Turismo film, the new Rolls-Royce Spectre and not one but two press vehicles that have been delivered in the past week - the Hyundai Ionic 6 and the Triumph Speed Triple 1200 RS.We also have some rather big news to announce, along with a call to action for you, our listeners! No clues - you'll have to listen in.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@driven.siteGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site177. Richard Tuthill: Porsche 911s, Desert vs Ice Rallying & ADHD
01:37:55||Season 1, Ep. 177Richard Tuthill is a man who, for many, needs no introduction at all - especially to those with an affliction to air-cooled Porsche 911s.From his workshops in Oxfordshire, Richard and his team of engineers build, prepare and restore Stuttgart’s most iconic sports cars on behalf of car collectors, rally competitors, racing drivers and enthusiasts.In this week’s podcast, Richard sits down with John Marcar and Miles Lacey to work through his broad career, his relationship with ADHD and the many aspects of his company, Tuthill Porsche, including the organisation of African continental rallies and ice rallying in Scandinavia.The Driven Chat podcast is brought to you by Paramex Digital. It is available to stream on all the usual podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, Amazon, Audible and more. For more information on Driven, visit www.driven.siteContact the show via email: podcast@drivenchat.comGet involved;WATCH >> Driven on YouTubeFOLLOW >> Driven on InstagramDISCUSS >> Driven on FacebookONLINE >> Driven.Site