True Wealth Podcast

On the Show today we have Ian Cubitt. Ian has been a Chartered Professional Accountant for 15 years, but he doesn’t do any tax returns or financial statements. Ian’s work is focused 100% on coaching business owners through the financial tension and relationship tension as authority changes and ownership changes in business. Many owners enjoy running successful businesses, but struggle when it comes to transitioning the business – especially the complex emotions, relationships and money. Ian has been operating his own business for the past 5 years and has exclusively used the value-pricing approach with his customers.  During this podcast you will learn:4 Principles of Value Pricingthe 5 words that will help you communicate the value you already provide.the 2 key questions that help customers express their desires.the #1 step you can take to stand out from the competition.the difference between perceived value and actual value. And it gets better because during this interview:You will open the path to making more money than you’ve ever made.You will open the path to customers seeing the value you actually provide.You will open the path to more satisfaction in your work than you’ve ever imagined.Featured on the Show:Ian CubittFollow UsTwitterInstagramFacebook

About BobbyBobby Albert led the Albert Companies to unprecedented growth—and he did so during one of the most challenging economic periods of our lifetime. His unique leadership, coupled with an unending desire to learn, enabled this CEO and his team to grow revenues and profits by 500 percent between 2005 and 2011, the year he sold his business to a publicly traded company.Using a values-driven approach, Bobby created a unique and special workplace culture. The Best 100 Companies to Work for in Texas awarded their coveted designation to the Albert team for the first two years they applied for consideration. A life-long entrepreneur, Bobby has started up twelve different businesses and acquired nine others. His approach to business has been to value people, seek wisdom, embrace humility, and never stop learning.He is currently president of Values-Driven Leadership, LLC. His passion is to help other leaders build inspiring workplace cultures through values-driven leadership. Bobby writes, speaks, coaches, and consults with key leaders to share the principles and practices he used to grow his company from five employees to an organization of more than 150 team members.As a regular contributor on Fox News Radio, Bobby shared his insight on leadership, workplace culture, and employee engagement.Bobby’s first book, Principled Profits - Outward Success Is an Inside Job, reveals the time-tested principles that enabled his success.Other Books by BobbyTrue North Business, is a leader’s guide to extraordinary growth and impact.The Freedom Paradox, cuts through the haze of hatred and polarizing politics of our time and offers a timely solution to reunite our fragmented nation.ResourcesThe ON&IN Leadership AssessmentFollow Us@TrueWealthPodTwitterInstagramFacebook

About BobbyBobby Albert led the Albert Companies to unprecedented growth—and he did so during one of the most challenging economic periods of our lifetime. His unique leadership, coupled with an unending desire to learn, enabled this CEO and his team to grow revenues and profits by 500 percent between 2005 and 2011, the year he sold his business to a publicly traded company.Using a values-driven approach, Bobby created a unique and special workplace culture. The Best 100 Companies to Work for in Texas awarded their coveted designation to the Albert team for the first two years they applied for consideration. A life-long entrepreneur, Bobby has started up twelve different businesses and acquired nine others. His approach to business has been to value people, seek wisdom, embrace humility, and never stop learning.He is currently president of Values-Driven Leadership, LLC. His passion is to help other leaders build inspiring workplace cultures through values-driven leadership. Bobby writes, speaks, coaches, and consults with key leaders to share the principles and practices he used to grow his company from five employees to an organization of more than 150 team members.As a regular contributor on Fox News Radio, Bobby shared his insight on leadership, workplace culture, and employee engagement.Bobby’s first book, Principled Profits - Outward Success Is an Inside Job, reveals the time-tested principles that enabled his success.Other Books by BobbyTrue North Business, is a leader’s guide to extraordinary growth and impact.The Freedom Paradox, cuts through the haze of hatred and polarizing politics of our time and offers a timely solution to reunite our fragmented nation.ResourcesThe ON&IN Leadership AssessmentFollow Us@TrueWealthPodTwitterInstagramFacebook