Share
![cover art for An ecommerce exit in the $150B+ supplements market](https://res.cloudinary.com/pippa/image/fetch/h_750,w_750,f_auto/https://assets.pippa.io/shows/5d535c935cbc0d0a41f6a732/1658196406768-176b8ff18409e7b8aa180106d9133639.jpeg)
The Deal Closers Podcast
An ecommerce exit in the $150B+ supplements market
Season 2, Ep. 20
•
Think about the supplement market. It's ridiculously competitive and cutthroat, so would you really want to start an ecommerce business in that space? According to Grandview Research, the global sports nutrition and dietary supplement space is a whopping $152B! So if a company could get just an infinitesimal fraction of that market, that company could do quite well. Our guest today is someone who started with no experience in supplements, no experience selling a physical product, and no knowledge of even how to find a copacker. And yet, he made it!
Today's episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Earfluence.
More episodes
View all episodes
62. Ecommerce Sales Tax Simplified, with TaxHero CEO Lahari Neelapareddy
28:19||Season 2, Ep. 62One of the most annoying parts of running an Ecommerce business is paying taxes. It's not so much that you have to pay the taxes (ok, that's not very fun). But oftentimes the bigger problem is making sure you're doing it the right way. And you're doing it on time. And you're paying enough taxes. But...Are you paying too much in taxes? As an Ecommerce business owner, how are you collecting the taxes and delivering that money to the right place, whether it's the federal government or the states? What if a customer is in a different state? Then are you required to collect taxes for that state? And how do you actually remit them? Why is it so hard to pay your taxes correctly for a small business owner?This is a complex topic, and unfortunately we see taxes hold up a lot of transactions when we get ready to sell companies. Fortunately, we've brought on someone to the show today who can help with these questions - Lahari Neelapareddy, Founder and CEO of TaxHero.This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.61. Prioritizing Profit, and the Scrappy Path to Ecommerce Success, with Alex Bieker
22:25||Season 2, Ep. 61Alex Bieker has successfully grown several businesses, such as Spiral Bible and Lume Cube, by emphasizing profitability, lean operations, and effective return on investment. Today, Alex shares actionable strategies for building scalable, sellable, and profitable e-commerce businesses, highlighting the importance of understanding financial metrics, maintaining a strategic approach to marketing, and continuously learning and adapting to the evolving digital marketplace.---This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.60. The Secret to Conversion Rate Optimization, with BDOW's Davey Jones
38:30||Season 2, Ep. 60Today we're talking about the power of targeted messaging and offers, and the secret to driving successful digital marketing and lead conversion. Davey Jones understands buyer personas, and why it's critical to address the question, "Can you really do that for someone like me?"—a query that reassures customers about the product's relevance to their needs. By effectively leveraging tools such as discount campaigns, in-cart bump offers, and A/B testing, Davey believes businesses can fine-tune their messaging to resonate deeply with their target audience and drive sales. And that's exactly what we all want - more sales and more profitability. So let's find out how!(00:03:46) E-commerce Lead Generation with Targeted Popups(00:06:41) Strategic Checkout Discounts for Increased Sales(00:09:19) Conversion-Boosting Exit Intent Strategies(00:17:10) Personalized Lead Generation with Interactive Quizzes(00:24:18) Leveraging Email Lists for Business Success(00:26:51) Boosting Cart Value with Bump Offers(00:36:53) Boost Conversion Rates with Badao's Pop-Up Tools---Davey Jones is the CEO of BDOW and the co-host of the Brands that Book Podcast.This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.59. How to Grow Your Business While Trying to Sell your Business, with Robbie Hardy
36:21||Season 2, Ep. 59It can be tricky to grow your company while trying to sell it, because growing and selling are both full time jobs and then some. So how can a founder be expected to do all the things to maximize the offer?Today, “entrepreneurologist” Robbie Hardy joins us to answer this question. She and host Izach Porter discuss:The importance of maintaining operational excellence and long-term growth to attract potential investorsDocumenting standard operating procedures (SOPs) to enhance business valueThe role of financial indicators and realistic projections in transactionsDeal structuresSales cyclesNegotiation tacticsThe balance of it all!---Robbie Hardy is the Executive Mentor in Residence at Duke University, angel investor, author, and keynote speaker. This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.58. Post-Exit Landmines and How to Avoid Them, with Cindy Anderson
35:53||Season 2, Ep. 58Many founders who are building up their businesses want to sell one day. It sounds like a dream, and it certainly can be. But the reality is it can also be very complicated, and not everyone is ready for the mental gymnastics and identity crisis of not leading your own company any more.So how can we best prepare for the exit and train the next owners as well, so the company's next phase is set up for success?---Cindy Anderson is the Founder and CEO of Thinc Strategy, which helps owners and leaders intentionally create the value they want for themselves, their team, and their business through every life cycle of the business. This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.57. Vital Metrics for Conversion Rate Optimization, with Courtney Lindau
25:46||Season 2, Ep. 57One of the KPIs buyers are looking for when analyzing a business is its conversion rate - the number of users who converted as a percentage of the total number of users that visit your site. A steadily increasing conversion rate can mean that your brand is becoming better known or your messaging is more attractive - and that’s something that’s attractive to the buyer as well. A decreasing conversion rate - unless you’re getting a lot more users to the site - that could indicate something’s wrong.So what are the vital metrics we need to analyze to move towards maximizing CRO?Courtney Lindau Lee is the Partner and Head of Practice at Nimble Gravity.This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.56. Unrealistic Goals and Unlocked Potential: How Louie Torres Built and Sold Unleashed Consulting
52:08||Season 2, Ep. 56Louie Torres is a first-generation American whose family comes from Ecuador. His mom had Louie when she was 18, and he didn't have another sibling until he was 10. So he had a lot of time to himself where he would script up his own movies or set up his Star Wars collection or just dream. And part of that dream was to find a way to make some cash.Today we share Louie's story of how he built and sold his digital marketing agency, Unleashed Consulting, after it pivoted twice, and after it nearly all came crashing down just months before he sold it. Previous How I Built and Sold This EpisodesHow Cristina Van Osten Revolutionized and Exited the Pigments IndustryHow a Dog Training Guru Built and Sold Her BusinessBreakthrough in Hair Care, Overcoming Tragedy, and a Successful Exit, with Beth Di MaioFrom Kickstarter to Successful Exit, with California Beach Company’s Austin Wright and David ShohamLaser Precision: How Strikeman CEO Scott Hutchison Built and Sold his CompanyNetpicks’ 7-figure exit in the day trading industryAn ecommerce exit in the $150B+ supplements marketCryptocurrency and Ecommerce: Brothers Bryan and Colin Aulds’ Successful ExitHow this 22-year-old built his eCommerce brand and exited for 7 figuresA high performance exit with GWA Auto Parts’ Gregg AlperHow RARI Exited the Supplement Space by Rising Above with Real IngredientsHow Adam Spiegel Built and Sold OwnloopT-Shirts, Pests, Gas, and Social Security: Elliot Marks’ 4th ExitThis episode of Deal Closers is hosted by Jason Gillikin and Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.55. T-Shirts, Pests, Gas, and Social Security: Elliot Marks' 4th Exit
41:49||Season 2, Ep. 55Today we hear from a founder who has built and sold four very different companies - a t-shirt business before ecommerce existed, a pest control service, a gas station, and most recently, an informational website with an adsense revenue model.How did he do it? Let's find out!Previous How I Built and Sold This EpisodesHow Cristina Van Osten Revolutionized and Exited the Pigments IndustryHow a Dog Training Guru Built and Sold Her BusinessBreakthrough in Hair Care, Overcoming Tragedy, and a Successful Exit, with Beth Di MaioFrom Kickstarter to Successful Exit, with California Beach Company’s Austin Wright and David ShohamLaser Precision: How Strikeman CEO Scott Hutchison Built and Sold his CompanyNetpicks’ 7-figure exit in the day trading industryAn ecommerce exit in the $150B+ supplements marketCryptocurrency and Ecommerce: Brothers Bryan and Colin Aulds’ Successful ExitHow this 22-year-old built his eCommerce brand and exited for 7 figuresA high performance exit with GWA Auto Parts’ Gregg AlperHow RARI Exited the Supplement Space by Rising Above with Real IngredientsHow Adam Spiegel Built and Sold OwnloopThis episode of Deal Closers is hosted by Jason Gillikin, Doug Grindstaff, and Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.54. Exit Planning: Steps to Prepare to Sell Your Business, with Jason Somerville
40:54||Season 2, Ep. 54Today's topic is exit planning, and all of the steps you can take as a business owner to help you prepare to sell your business. We all want to sell for the highest possible price at the highest multiple. So what do we need to do to get there? And what are some potential pitfalls that could affect the sale of your business that you can avoid?Our guest is Jason Somerville, founder of GW Partners and South Col.This episode of Deal Closers is hosted by Izach Porter, brought to you by WebsiteClosers.com, and is produced by Earfluence.