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The Daily Ketchup

The Reality of Struggling Families in SG

Ep. 428
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What happens in the face of daily stress and anxiety of just trying to make ends meet? Apart from financial aid, how else can we help these families?What stops families from asking for help? And how can a family coach transform an entire household’s future?


In today’s episode, we go behind closed doors with a Director from the Ministry of Social and Family Development (MSF) and a ComLink+ family coach to uncover what life is really like for lower-income families in Singapore. We explore the invisible struggles these families face, such as unstable jobs, rental housing, and caregiving stress. From family coaching to support schemes, hear how long-term support systems are quietly helping them rise above, helping families rewrite their futures, one step at a time.


To find out more about Forward SG initiatives, visit the Together, for Better roadshows that will be happening around Singapore: go.gov.sg/tfbroadshows-tdk

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