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12. The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.
50:01||Season 1, Ep. 12In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.We cover a lot of ground including:How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more...
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11. Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.
49:51||Season 1, Ep. 11In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.We cover a lot of ground including:The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more...
10. Why are agencies still asking for a managed service in CTV? DJ Agahi from Sabio explains.
39:19||Season 1, Ep. 10In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.We cover a lot of ground including:How independent ad agencies are now planning & buying CTV ads.Why many are still asking for a managed service.The future of CTV audience curation.The convergence of retail media & CTV.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more...
9. How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.
56:19||Season 1, Ep. 9In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.We cover a lot of ground including:How ad agencies are now planning & buying CTV ads.What advertisers are asking about CTV.What agencies need, to spend more on AVOD and FAST.The future of CTV audience measurement.The convergence of retail media & CTV.The positive role of programmatic technology, in CTV ad buying.And much more...
8. How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.
51:07||Season 1, Ep. 8In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.We cover a lot of ground including:How ad agencies are planning & buying CTV ads.What type of data and signals are CTV ad buyers looking for.The rise of attention targeting in CTV.The convergence of retail media & CTV.The future of CTV identity.Why DR ad budgets will migrate to CTV.And much more...
7. The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
52:52||Season 1, Ep. 7In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.We cover a lot of ground including:The evolution of TV OEMs, and the OS's that power them.Why 'streamflation' is driving FAST & AVOD growth.What ACR data is, and how it works.The rise of interactive TV ads.The future of TV ad trading.The convergence of retail media & CTV.And much more...
6. How AdTech supports the growth of free streaming services, with Justin Gupta from Google.
54:06||Season 1, Ep. 6In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.We cover a lot of ground including:The evolution of ad serving, in a streaming age.What DAI or SSAI means in CTV.The rise of dynamic ad creatives.Addressable linear, and how this works.What a good streaming ad break should look like, for viewers & advertisers. The convergence of retail media & CTV. And much more...