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The Conversation with Nadine Matheson
Adventures in Publishing-land: Killer Publicity with The Traitors, Romantasy Takeovers, and Scam AI Marketing Emails
Watch as a full video on YouTube
We're back! On this week's episode, we discuss the show everyone is talking about - The Traitors! With crime author Harriet Tyce's appearance, we chat about the impact it has had on her book sales, and also wonder which reality show we would choose to go on to boost our publicity (there is also some spoiler discussion about this season of the UK Traitors, so be careful if you are not up-to-date!)
Plus, we talk about big money's interest in Romantasy, and whether that will crowd out the market for other genres, and also discuss the rapid rise of scam marketing emails that are being sent to authors thanks to AI…
00:00 Intro
01:34 Dollars & Dragons - Is Big Money Skewing Fiction?
16:52 The Flattery Trap - Predatory Promo Offers
27:30 Killer Marketing? - The Traitors Effect
44:14 Off Script - Nadine finds another stranger than fiction story for inspiration
49:33 Off Script - Final Chapter: What we've been watching and reading
Links:
Chernin Group invests in Romantasy publisher Entangled
Authors hit with deluge of scam emails from fake marketers
Why crime writers make good Traitors contestants
Adventures in Publishing-land is brought to you by STET Podcasts - the one stop shop for all your writing podcast needs, featuring Page One - The Writer's Podcast, The Conversation with Nadine Matheson and more!
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251. Ruth Dugdall | The Hidden Side of Justice
01:26:18||Season 4, Ep. 251"You need to find it in yourself if you want to keep going."Ruth DugdallFormer probation officer and crime author Ruth Dugdall joins Nadine Matheson to discuss her journey from working inside prisons to writing the Kate Austin crime series. Ruth shares vivid stories from her probation career, including being handcuffed by a prison officer "for a laugh", and opens up about winning a major writing award only to be told nobody wanted her book. They also explore the ethics of writing about real crimes, Ruth's fascination with the women who keep secrets, and her new novel Mother Missing.Ruth Dugdall is a former probation officer who worked with sex offenders, stalkers, and young men who committed murder, before becoming a crime novelist. She won the Crime Writers' Association Debut Dagger for The Woman Before Me and recently completed a PhD by publication on her own novels, arguing that the probation perspective is uniquely absent from crime fiction. She has just signed a six-book deal with HarperCollins for the Kate Austin series. Her new novel Mother Missing is published on 26th September. Find her on Instagram @ruthdugdall.Follow Ruth DugdallBuy 'Mother Missing'
250. Truth Will Out | NJ Hatton on Moral Ambiguity, Hit-and-Runs, and the Stories We Tell
01:03:36||Season 4, Ep. 250In this extended coffee break conversation, Nadine Matheson sits down with debut author NJ Hatton (Nick Jones) to discuss his psychological suspense thriller Truth Will Out. They explore the real-life hit-and-run that inspired the novel, the moral grey areas of fatherhood and justice, the transition from screenwriting to novels, and what's coming next, including teasers for books two and three.NJ Hatton is the pen name of Nick Jones, a former screenwriter and kids' media producer turned psychological thriller author. His debut novel Truth Will Out is out now. Before turning to novels, he worked in television development and at Moonbug Entertainment on preschool animation. He lives in Worcestershire with his family.Buy 'Truth Will Out'
249. Ajay Chowdhury | Tech, Thrillers and Creating Risks
01:09:21||Season 4, Ep. 249"The art isn't created on the page or on the stage. It's created in the mind of the reader or the person watching the play. What you're trying to do is give the watcher or the reader the space to use their imagination and co-create what you've done with them."Ajay ChowdhuryNadine Matheson welcomes bestselling author, tech entrepreneur and theatre director, Ajay Chowdhury, for a wide-ranging conversation about his multi-hyphenate creative life. They discuss how Ajay helped create Shazam, his six-year journey from competition winner to seven published books, the AI fears that drove his latest thriller Eden Falls, and the realities of the publishing industry he didn't see coming.Ajay Chowdhury is a British crime novelist, tech entrepreneur, and theatre director. He co-created Shazam, the music recognition app that became a verb, and has published seven books in six years, including the Kamil Chowdhury detective series and the standalone thriller Eden Falls. His upcoming books include The Patriot (a heist novel about stealing the Koh-i-Noor diamond, out November 2026) and The Outsider. He is also directing the play Dog Mom at Southwark Playhouse in October/November 2025. Find him at ajaychowdhury.com.Buy Eden Falls
248. Adam Simcox | The Delusion Every Writer Needs
01:19:44||Season 4, Ep. 248Welcome to Season 5 of 'The Conversation with Nadine Matheson' 🎉"No one's asking for the work. No one was asking for Time Jump… but I still have the faith that it will pay off. And I love writing and I think it's the thing I'm best at. So to not do it is you're cheating yourself." Adam SimcoxAuthor and filmmaker Adam Simcox joins Nadine to celebrate the publication of his new novel Time Jump, a time-travelling psychological thriller set between 1997 and 2026. They discuss his journey from law student to filmmaker to novelist, surviving 150+ agent rejections, dumping 70,000 words mid-draft, why AI can't replace the craft of storytelling, and the importance of backing yourself when no one's asking for the work.Adam Simcox is a novelist, filmmaker, and photographer. He wrote and directed three feature films before transitioning to fiction. His debut film sold to Netflix before it became the Netflix juggernaut that we all know. He is the author of The Dying Squad trilogy and his latest novel, Time Jump (Renegade Books, 3 September 2026). He studied law before switching to a master's in film and documentary production at Salford University. Find him on Instagram at @simcoxadam. Follow Adam SimcoxBuy Time Jump by Adam Simcox
247. Lindsey Kelk | Why Romance is Propping Up Publishing
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Adventures in Publishing-land: MrBeast’s Book Flop, Indie Publishing’s Latest Crisis, & How NOT to Hustle as an Author
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Summer Rewind |Tayari Jones - Friendships Are Love Stories Too
01:07:07||Season 4🌞 Summer Rewind: While we count down to Season 5 (launching 8 September 2026), we're revisiting some of the best conversations and fan favourites from Season 4."The more rejections you get, the less they matter because they become ordinary."Tayari JonesIn this final summer rewind episode, we dive deep into the world of storytelling with the remarkable Tayari Jones, an acclaimed author known for her powerful narratives and profound insights into the writing process. Tayari shares her journey from a talkative child with a passion for storytelling to a successful writer whose works resonate with readers around the globe.One of the most captivating moments in our conversation revolves around the challenges of rejection. Tayari candidly discusses her experience of receiving 22 rejections before finally publishing her first book. She reflects on how resilience builds over time and how rejections lose their sting once they stop feeling exceptional and start feeling routine. This perspective is not only refreshing but also serves as a reminder that persistence is key in the creative world.We also explore the significance of mentorship in Tayari's life. She recalls her university days, where a teacher encouraged her to write down her thoughts instead of merely speaking them. This pivotal moment ignited her passion for writing and helped her find her voice. Tayari believes that the encouragement, or lack thereof from family can shape a writer's journey, highlighting the importance of self-definition in art.As we discuss her best-selling novel and Oprah Book Club pick, Kin, Tayari reveals that the narrative focuses on the complexities of friendship and the bonds that shape our lives, describing friendships as the other great love stories we live through.Follow Tayari JonesBuy KinSeason 5 of The Conversation with Nadine Matheson launches 8 September 2026.
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Summer Rewind | Kasim Ali on Ambition, the weight of family expectation and Who Will Remain
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