The Conscious Marketing Podcast

In this episode we explore how to use mental technology for self inquiry and ask ourselves, can we hack our personality? Personality hackers Antonia Dodge and Joel Mark Witt join us to take a look under the hood and decode how our mind operates.

In this episode we lower the veil on consumer trust and ask ourselves, can we regain it? Tech Titan and Social Change Maker Allyson Kapin joins us to look at the state of consumer trust and learn how to mobilize audiences to drive social change.

Episode 5 of The Conscious Marketing Podcast debunks the myth of hard work and talks about getting off the hustle wheel. We are joined by New York Times best-selling author and futurist Joel Comm to take a deep look in the mirror at the hard work theme we keep selling in marketing and ask, “is there another formula for success?” In one of the most personally revealing episodes to date, Joel lets you behind the curtain of his success and shares how his journey into the dark night of the soul led to the creation of his latest book The Fun Formula. 

Episode 4 of The Conscious Marketing Podcast opens the can of worms wide open and takes a look at the power of language. We are joined by marketing industry expert Tamsen Webster to take a deep look in the mirror and discuss the role of self-talk, brand messaging and how it all ties together to ask, “do our words really matter?” We get personal as we reveal what the voices in our head say, how it finds it’s way into our work, what brands can do differently and the true impact our words have on society. Then we uncover solid strategies for brands to create brand messages that have integrity and consonance with who they truly are.

Episode 3 of The Conscious Marketing Podcast unravels the way marketers tell stories and how it impacts society. We are joined by Jay Baer from Convince and Convert to take a deep look in the mirror and discuss the truth how marketers tell stories and ask, "are we helping or hurting society?" Jay pulls no punches as he dives deep into the content marketing strategies we've been deploying since the beginning of advertising. We review the different versions of the hero's journey and then reflect on how marketers can create stories that inspire and empower humanity.

Episode 2 of The Conscious Marketing Podcast gets straight to brass tacks. We are joined by Chris Penn from BrainTrust Insights to take a deep look in the mirror to discuss the truth about data privacy and ask ourselves, “should marketers come clean?” Chris blew our minds by revealing why GDPR applies to every business in the world within the first 10 minutes and then continued to open our eyes to what is really happening with consumer data. We review the facts, the truth and then reflect on how marketers can move forward in a time when we need data the most and consumer trust in how we’ll handle it is at an all time low.Show Notes with Questions for Self-Inquiry and Reflection can be found at https://consciousmarketinginstitute.com/conscious-marketing-podcast-the-truth-about-data-privacy-chris-penn/