China Showing Off Its Creative Side

Chinese Graffiti speaks with Connie Chi, founder of the Chi Group on branding in both domestic and international markets, We of course dive deep into branding for the China market, what Western brands need to do to be successful, and analyze the expectations of the Chinese consumer.

The Chi Group: How Branding Determines Success 

My experiences in fashion and supply chain have helped to shape my views of the manufacturing industry in China. However the future of supply chain is shifting to other parts of Asia, and China is working to change its "Made in China" stigma. Let's dive into what that really means!

Manufacturing and Made in China

The Chinese Graffiti Podcast unveils the masterminds behind China's emerging fashion and creative industries. China is frequently in the news for its political sandstorms and macroeconomic standoffs, but very few sources are discussing the emerging talent in fashion, art, and music. Here you will have access to exclusive interviews with rising brands and artists, as well as insightful discussions on trends and culture.

Share

The Chinese Graffiti Podcast

China Showing Off Its Creative Side

Latest episode

2. The Chi Group: How Branding Determines Success

More episodes

View all episodes

1. Manufacturing and Made in China