"How I F*cked Up" and Other Musings—The CF Podcast Series from Copacino Fujikado

In this edition of “Playing Offense,” Chris Copacino chats with industry leader and Ignition Consulting Group founder Tim Williams about the big shift agencies are making—from hourly billing to output-based pricing. Williams highlights how crucial it is for agencies to restructure revenue models to reflect real value. He argues that hourly billing is out of touch, especially with AI speeding up solutions that time-based pricing just doesn’t capture. Pushing for agency leaders to embrace productization, Williams urges a full pricing transformation, with clear pricing guides for transparency and fairness. Tune in to learn how ditching the billable hour can build client trust, enhance accountability, and drive wins for both agencies and clients.

This episode of How I F*cked Up is a doozy. Tap in for a wide-ranging discussion with Chicago-based Creative Director Skip Tramontana of PEPSICO (Formerly DDB, Cavalry, etc.), about staying open to possibilities, surrounding yourself with the right people, and controlling your own destiny.

From navigating self-doubt to balancing motherhood to finding her voice in advertising, VP/Group Creative Director Jennie Moore from Seattle's venerable Wongdoody has a ton of great wisdom to impart. Tap in to our latest episode of "How I F*cked Up" now.

Join us for the latest installment of "In Da House," featuring creative leaders on the client side. In this episode, our own Director of Insights Phil Flickinger delves into Scott Wagoner's life as the in-house AVP Creative Director at Gesa Credit Union—an agency client and the second largest credit union in Washington state.

Join us for a chat with current Kraken Senior VP of Marketing and former Visit Seattle CMO Ali Daniels as she takes us through some mistakes and lessons she's learned throughout her illustrious career.

In the latest episode of our "Playing Offense" series, Chris Noble of Consiglieri, a At Consiglieri, a consultancy who specializes in helping brands create relevant content by finding inventive ways to assemble and restructure their teams. He shares insights on addressing operational inefficiencies, defining roles between internal and external agencies, and the importance of proactive planning for achieving strategic clarity.

In this installment of Playing Offense, Chris Copacino chats with Doug Zanger. Mr. Zanger, formerly of Adweek and The Drum, is currently the co-founder of ThinkNW. ThinkNW is a growing platform that seeks to champion creative work in the Northwest by bringing together agencies, brands and makers to raise profiles and build connections. In this episode. Doug talks about what he hopes to accomplish with Think NW, what makes the Northwest a special place for advertising, and his views about the current state of our industry.

Creative Director and creative presentation coach Ben Levy has seen some things. Better still, he’s made some big mistakes. Let’s talk about them. BONUS: I tell a presentation story that leaves Ben SPEECHLESS AND ASTOUNDED!