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The Care Leaders Network Podcast
How to attract more private-paying residents | Brendan Gilbert, Care Launch
In this insightful episode of the Care Leaders Network, Simon Parker and Brendan Gilbert from Care Launch explore the power of brand storytelling and how it can help care organisations attract more qualified leads, improve their marketing strategies, and maximise occupancy rates.
Discover practical tips, proven strategies, and real-world examples on how building a strong narrative around your care services can differentiate your brand, build trust with potential clients, and drive growth in the competitive care industry.
Key topics discussed:
- The importance of brand storytelling for care organisations
- How to create a compelling narrative that resonates with families and potential clients
- Practical strategies to increase leads and occupancy through effective branding
- Real-life case studies from successful care organisations
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60. Leadership lessons from the front line | Rob Martin, Anchor
50:36||Ep. 60In this podcast episode, Anchor's Executive Director, Rob Martin, shares his experience of returning to direct care after 20 years. During the conversation with CLN's Simon Parker, he unpacked the insights he gained into how care has changed and how this has shaped his approach to his current leadership role.59. The Spring Statement's potential impact on Care | Michael Butcher, Blackadder Corp
45:14||Ep. 59In our latest podcast episode, Simon Parker talks to Blackadder Corporation's Michael Butcher about the 2025 Spring Statement and its potential impact on the Care Sector. They discuss the government's focus on increasing tax revenue, the challenges Providers face, and why the Care Sector remains an attractive investment despite current pressures.58. Ageism and its impact on care | Dr Zoe Wyrko, Riverstone
01:05:46||Ep. 58Frailty isn’t an inevitable part of ageing. Yet many of us believe it is, leading to a preventable decline in our later years. In this podcast episode, Riverstone’s Dr Zoe Wyrko challenges this common misconception, explores ageism's impact on society, and explains how Riverstone optimises older people's health and wellbeing.57. Why Providers are marching in Westminster on 28 Feb | Nadra Ahmed, NCA
33:22||Ep. 57The UK Care Sector contributes £38.2 billion to the national economy every year yet faces a staggering £10bn funding gap from April 2025. On 25 February 2025, care providers are taking unprecedented action and marching in Westminster to demand urgent reform. In this podcast episode, Simon Parker discusses this watershed moment with Nadra Ahmed, Executive Co-Chairman of the National Care Association.56. Why I chose to increase my team's pay by 30% | Ali George, Arcadia Care Homes
52:45||Ep. 56In this Care Leaders Network podcast episode, Simon Parker talks with Ali George, founder of Arcadia Care Homes in South Wales, about his bold decision to raise staff wages by 30% and the positive impact this had on his care business.Interesting things you can expect to learn from this episode include:What prompted Ali to go against the grain and increase wages to the extent he did.How the change positively impacted Arcadia’s bottom line.How residents benefited from the wage increase, with data showing a dramatic drop in falls and mortality rates.54. How AI is transforming care delivery today | Charles Cross, Emma AI
01:03:18||Ep. 54In this episode of the Care Leaders Network podcast, Emma AI's Charles Cross chats with Simon Parker about today's practical AI applications and how they're already improving UK care settings.53. Future-proofing the care workforce | Dr Charles Armitage, Florence
50:09||Ep. 53In this episode of the Care Leaders Network podcast, Florence's Dr Charles Armitage chats to Simon Parker about the available tech to help Care Providers build future-proof care organisations.52. Your burning insurance questions answered | Jonathan Copley, McClarrons
35:10||Ep. 52In this episode of the Care Leaders Network podcast, Jonathan Copley, Head of Care & Social Welfare at McClarrons, discusses Providers' most pressing insurance questions with Simon Parker.