Share

cover art for The 2 Skills to Master for a Multi-Million Pound Business

The Business Excellence Podcast

The 2 Skills to Master for a Multi-Million Pound Business

Season 1, Ep. 78

In this conversation, Daniel Priestley breaks down the "entrepreneur revolution" and why it’s the most exciting time to start and grow a business. He shares how today’s success isn’t about having a massive workforce or loads of money anymore—it’s about spotting opportunities and taking them to market fast. He even talks about how he built a global business with a small team and how YouTubers in their 20s are making millions with tiny crews, shaking up traditional industries like never before.


But it’s not just about making money. Priestley reveals the secret sauce to building a business that not only wins customers but also attracts buyers, which could be worth millions. He dives into the tricky phase of growth where businesses are too big to be small and too small to be big, giving you insider tips on how to break through and scale faster than you ever thought possible.


As if that wasn’t enough, he explores how AI and technology are completely reshaping the game, allowing small teams to compete at a level once reserved for the big players. If you’re into business, tech, or just making things happen, Priestley’s insights are like getting the cheat codes to success. This is a conversation you can’t miss if you're ready to take your business to the next level!


Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:

https://thebizx.co.uk/


Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: 

https://business.actioncoach.co.uk/


More episodes

View all episodes

  • 165. How to Control the Room Without Saying a Word | Mark Bowden

    01:02:19||Season 1, Ep. 165
    Body Language - How to Control the Room Without Saying a Word | Mark Bowden Most business owners dread meetings. They run too long, people zone out, and nothing gets done. Mark Bowden knows the problem isn't the meeting itself - it's that nobody is actually listening. In this episode of the ActionCOACH podcast, host James Vincent sits down with Mark to reveal the precise techniques that transform chaotic gatherings into focused, productive sessions where everyone leaves knowing exactly what to do next.Mark Bowden is a body language and communication expert who has spent decades teaching leaders how to command attention without dominating the room. His approach isn't about reading minds or manipulating people. It's about creating the conditions where genuine listening happens, confusion evaporates, and action becomes inevitable.His secret? Take your own pulse before you try to read the room.What You'll Learn:The Anatomy of a Terrible Meeting: Discover why meetings fail when people leave confused, inactive, and unwilling to meet again due to poor listening.Reverse Engineering Great Meetings: Learn the three hallmarks of meetings that work: people feel understood, they know exactly what happens next, and they're genuinely motivated for the next step.Opening With Genuine Welcome: Understand why the first 30 seconds determine everything, including a detailed roleplay of opening a cashflow meeting.Cognitive Versus Emotional Empathy: Explore the critical difference between understanding what someone is thinking versus what they're feeling, and why cognitive empathy often supports clearer business thinking.Outcome Over Agenda: Stop boring people with tedious agenda lists and clarify the desired outcome in plain language instead.Reading the Room Starts With You: Master the technique of taking your own pulse before attempting to interpret a chaotic room and leading body language rather than reactively reading it.Using Check-Ins to Surface Value: Learn how frequent, strategic check-ins maintain focus and reveal what participants actually value without turning them into interrogations.Inviting People to Name Their Blockers: Discover the power of asking directly what might prevent someone from contributing fully and surface fears that would otherwise sabotage the meeting.Allowing Conflict Without Suppression: Understand why conflict is useful and should be welcomed, with specific techniques for managing dominant speakers using clear, named interruptions.Closing With Clear Actions: Master the structured wrap-up that extracts key takeaways, identifies next actions, and determines what support people need.Key Quotes:"A terrible meeting is one where people leave confused, inactive, and unwilling to meet again.""Take your own pulse before you try to read the room.""Lead body language rather than read it. You set the tone.""Conflict is useful. Don't suppress it. Manage it instead."Mark Bowden's Background:Mark Bowden is a globally recognised expert in body language, communication, and human behaviour. He has trained leaders across industries on how to command presence, build trust, and facilitate productive conversations without relying on dominance or manipulation.Action Steps:If You Haven't Started: Before your next meeting, write down the single outcome you want. Then craft a 30-second opening that welcomes people genuinely and states that outcome in plain language.If You're Already Running Meetings: Implement the pulse check technique. Before you walk into the room, take 10 seconds to notice your own breathing and physical state, then lead the energy you want to see.For Everyone: Add three check-in moments to your next meeting. Ask "What's valuable here?" or "What might block your contribution?" When someone dominates, use their name and a clear interruption: "John, I'm going to pause you there so we can hear from others."
  • 164. Jamie Waller: The Straight-Talking Entrepreneur Who Turns Discipline Into Millions

    54:21||Season 1, Ep. 164
    Discipline Into Millions?Jamie Waller refused to let circumstances define him. A dyslexic kid from Bethnal Green who couldn't read or write, he sold three companies worth tens of millions of pounds. Told by a teacher he'd only drive a van, he responded: "I'll employ people who drive vans for me." Growing up poor with dyslexia, colour blindness, and ADHD, he left school at 16 without GCSEs. His foundation: his mother's belief that "love and confidence is all a child needs to succeed" and his own commitment to discipline and consistency.What You'll Learn:The 100-Day Plan That Transforms Businesses: Jamie's private equity framework used red and green Gantt charts (never orange) to force binary decision-making and took a £15 million business to £100 million in five years.Why Brand Is Your Only Defensible Moat: Brand is purpose, values, and mission, the only things competitors cannot copy, and Jamie's current business sells "trust" to the world's largest banks.The Tech Divestment Strategy That Multiplies Exit Value: Divest proprietary technology into a separate company, license it back, and use it as a negotiation tool to create multiple liquidity events.Remote Work Culture and the Camera-On Standard: Jamie confronted the broken remote-work culture by implementing discipline and respect standards rather than flexibility without accountability.The Imposter Syndrome Solution: Jamie overcame a £4 million revenue business that was losing £400,000 by investing in himself through Cranfield University's business growth programme.Personal Values That Guide Every Decision: Jamie's three values (energy, passion, and compassion) filter every business and personal decision, including his decision to turn down a billion-pound opportunity that conflicted with his values as a father.Key Quotes:"A teacher said to me once, Jamie, all you will ever do for a living is drive a van. I remember responding to him, saying, no, I will employ people that drive vans for me.""My purpose was simple. Get rich. It was just not being poor. And that was a really good purpose.""My Gantt charts don't have green, orange, and red. By the way, they have green and red. So if red's not acceptable, guess what? You've gotta come, and you've gotta deliver.""I just want to be a good husband and a good father. That's it. If I can do for my daughters what my mum did for me, and if I can do for my wife what my dad didn't do for my mum, that's me done."Jamie Waller's Background:Jamie Waller is a serial entrepreneur who has sold three businesses worth tens of millions of pounds and now serves as CEO of a £15 million revenue business targeting £100 million in five years.Whether you're fighting imposter syndrome, scaling past £5 million, or proving doubters wrong, this episode provides the blueprint for building valuable businesses from real experience.
  • 163. Want a Brilliant Life? Start Here | Michael Heppell

    53:40||Season 1, Ep. 163
    Want a Brilliant Life? Start Here | Michael Heppell InterviewWhat You'll Learn:Why Your "Least Successful" Work Might Be Your Most Important:Michael's favourite book, *Brilliant Life*, sold the fewest copies but delivered the deepest personal transformation through the Wheel of Life framework.The Vision That Changed Everything:Twenty-eight years ago, Michael set an "impossible" goal to positively influence one million lives, starting with 150 people in year one.How Success Nearly Cost Him Everything:Michael became "a professional arsehole"—so focused on building the business that his marriage collapsed until Tony Robbins' Date with Destiny programme helped him rebuild his values hierarchy.Why He Abandoned His AI Clone:Eighteen months into building "Michael in Your Pocket"—an AI so realistic his mother couldn't tell the difference—Michael pulled the plug to invest in human connection.The Open Lens Framework for Better Living:Michael's three-part model: Observe (who are you?), Embrace (appreciate what you have), and Create (start small without comparison).Designing Your Third Phase of Life:At 59, Michael is designing his "third phase" intentionally, embracing quiet wisdom that builds gradually whilst smart thinking declines.Purpose Through Community Impact:Michael chairs the Northeast Roots Ambassadors, recruiting 100 ambassadors to raise £1 million, embodying Blue Zones research on community connection and purpose.The Magic Words That Open Doors:"I need your help" activates 90% of people's desire to help—Michael shares breakthrough stories from Davina McCall and Lisa Faulkner.Coaching in the AI Era:Generic coaches charging £550 per hour will be replaced by AI unless they bring accountability, genuine value, and availability during crises.This Episode is Sponsored by AdSmart from Sky: Making TV Advertising affordable and available for businesses of all shapes and sizes.Find out more at: https://www.adsmartfromsky.co.uk/
  • 162. Why £3 Billion Doesn't Matter Without This

    43:08||Season 1, Ep. 162
    Building Wealth? Why £3 Billion Doesn't Matter Without This | Martin Lockyer Westminster Wealth InterviewMost business owners are brilliant at building wealth. Martin Lockyer knows they're terrible at planning what to do with it.In this episode of the ActionCOACH Podcast, Martin reveals why 36 years in financial services and managing over £3 billion taught him that relationships, values, and personal accountability matter more than balance sheet numbers.Martin built Westminster Wealth into one of the Financial Times' top-ranked independent financial planning firms without private equity backing or compromising core values. His secret? Understanding that integrity isn't honesty, it's the continual self-examination of your intent to do the right thing.What You'll Learn:Why Financial Planning Beats Wealth Management: Business owners who excel at generating wealth often can't answer: When can I stop working? What happens if my business fails? What does my wealth actually mean for my family's future?The Difference Between Honesty and Integrity: Martin defines integrity as constant self-examination of intent rather than simply not lying, a distinction that shapes every decision at Westminster Wealth.Values-First, Capability-Second Hiring: Martin would rather employ a £300,000-per-year fee earner who shares the firm's values than a £1 million earner who doesn't.Why Martin Rejected Private Equity Offers: Martin turned down substantial offers that would have required vertical integration and proprietary products, both of which contradicted Westminster Wealth's independence values.The Hardest Leadership Lesson: Letting Go of Approval: Accepting he's not responsible for others' opinions, only his own actions, provided Martin with genuine freedom and transformed his leadership.Key Quotes:"Integrity is self-examination of your intent to do the right thing.""I'd rather a 300,000 pounds a year fee earner who absolutely shares my values than a million pounds a year fee earner that is contrary to our values.""If you've got these values, you probably should be here. If you've not, don't come.""I'm responsible for my actions. The market is responsible for the outcomes."Martin Lockyer's Background:Martin founded Westminster Wealth Management in 2000 after 11 years in financial services. The firm now manages £3 billion for clients, employs 150 people, and ranks among the Financial Times' top independent wealth management firms without private equity backing. Martin's 24 years of sobriety and 14-15 years of coaching with Lucas Vigilante have shaped the values-driven culture that defines the firm.
  • 161. Harness the Power of Storytelling in Your Personal Branding & Company Marketing

    33:05||Season 1, Ep. 161
    Storytelling: Your Audience Is Leaving Because of This Mistake | Sam Ramston InterviewMost founders treat video content like an afterthought. Sam Ramston knows the cost of that mistake. In this episode of the ActionCOACH podcast, we reveal why 98% of founders fail at video and the proven framework that turns founder storytelling into a growth engine.Sam Ramston leads Show Up, a founder-focused video storytelling service. His mission: help early-stage founders leverage the fact that 44% of their market value is tied to their personal story, using video that drives 95% higher audience retention and 4 times more LinkedIn engagement than text posts.His secret? A six-pillar framework executed over six to twelve months that balances authentic conversation with strategic storytelling-no scripts, no ads, just founders building the muscle to show up consistently and own their space.What You'll Learn:Why 98% of Founders Fail at Video: Discover the two fatal mistakes-posting too infrequently or producing content so poorly it undermines credibility-and why video remains the most powerful early-stage growth lever.The Founder as Storytelling Asset: Learn why 44% of market value is tied directly to founder visibility and the ability to connect with investors and customers.The Six-Pillar Framework: Master the month-by-month approach: Foundations (origin and problem), Why (why you, why this, why now), Mission (turning attention into conviction), Community (finding your tribe), Customer (flagship stories), and Vision (cementing thought leadership).Patience Over Speed: Building authentic founder presence is like training a muscle-meaningful CTAs only emerge in month three after laying proper groundwork.The Vulnerability Advantage: Being vulnerable about where you actually are builds belief, engagement, and the right community around your founder journey.Whether you're an early-stage founder seeking investor visibility, an entrepreneur building community around your expertise, or a business leader ready to own your niche, this episode provides the blueprint for founder-led video storytelling that actually works, from someone who's produced content for the world's biggest brands and now helps founders tell their stories with the same strategic rigour.
  • 160. 4 Peaks Every Leader Must Climb to Build Teams That Actually Work

    55:03||Season 1, Ep. 160
    4 Peaks Every Leader Must Climb to Build Teams That Actually Work | Jim Brown InterviewJim Brown, author of *The Imperfect Board Member* and *The Imperfect CEO*, reveals why embracing imperfection builds high-performing teams that actually enjoy work.What You'll Learn:Why Less Than 17% of People Actually Like Their Jobs: The reality of workplace dissatisfaction and how to create cultures where people genuinely enjoy their work.The Ascent Model's Four Peaks: Jim's framework: collaborative culture, leadership accountability, strategic momentum, and talent magnetism.Why Boards Answer "What" and Management Answers "How": The critical distinction that keeps boards effective and management empowered.The Delegation Revelation: Why the best leaders "refuse to do" and why senior leaders' jobs are people jobs, not results jobs.Three Guiding Behaviours Beat Five Core Values: Why observable behaviours like "we admit when we make mistakes" beat abstract values.Why 80% of Your Time Should Be on Your Strengths: Why improving weaknesses is pointless and how to energise people through their natural abilities.How Confusion Robs More Energy Than Hard Work: Why you need strategic momentum, not just clarity.Psychological Safety That Makes Teams Magnetic: Creating space where people can challenge, admit mistakes, and ask for help without penalty.
  • 159. Build Unbreakable Confidence to become World-Class in Your Field

    44:48||Season 1, Ep. 159
    Confidence Is Everywhere, But Most People Look for It in the Wrong Place Most people chase confidence as if it were something they need to earn or discover. James Vincent knows better. In this episode, Neil Martin explores James's book *The Infinite Edge* and reveals why confidence isn't something you find; it's something you take.This discussion dives deep into how to be more confident, emphasising that confidence is readily available and waiting to be embraced. James highlights the crucial role of performance analysis in both sports and business, emphasising its importance in achieving results. The conversation offers powerful strategies for self-improvement, guiding you toward significant personal growth and better business strategy.James built himself from a nine-year-old badminton player to world number 49 by age 21. His journey taught him that world-class performance comes from ruthless focus on 2-3 key skills, deliberate repetition with feedback, and building yourself from the inside out. Now he's distilled these lessons into a framework anyone can use.What You'll Learn:The Serial Winner Mindset: What separates someone who achieves one goal from someone who wins across every area of life.Why Focus Beats Hours: How James's decision to focus on just three skills-coaching, leadership, and public speaking gave him a shot at becoming world-class.The 20-Second Confidence Loop: Master the L-O-O-P technique: Let go of doubt, Open your mind to belief, Own that belief, and Plant it in your heart.The Hidden Sources of Confidence: Why every promise you keep to yourself builds seismic levels of self-belief, and how authenticity creates unshakeable confidence.Sport's Massive Advantage Over Business: Why analysing performance in sport is standard, whilst analysing performance in business barely exists, and how recording your meetings can transform results.The Leadership Philosophy That Changes Everything: How James's shift from "if you win, I win" to "when I win, you win" was subtle in words but seismic in impact.Key Quotes:"If you want more confidence, first of all, you gotta realise confidence is everywhere. It is literally all over the place. It's waiting for you to take it.""Don't think about the hours, think about the focus, because if you try and get good at several different things, you'd be average. But if you focus on the two or three technical things in your area of life, then you can become world-class.""Every promise you keep to yourself, oh, that is seismic levels of confidence.""The willingness to do whatever it takes. Just take note of that point right now, folks listening. That is confidence."James Vincent's Background:James Vincent is a performance coach and author of *The Infinite Edge: Six Inner Forces to Be a Serial Winner*. He represented England in badminton, reaching world number 49 by age 21-22. James has coached athletes to the Olympics and worked with business leaders across multiple sectors.Action Steps:If You're Struggling with Confidence: Start the confidence loop right now. Identify one doubt, physically turn your hand over and let it go, open your mind to one belief about what's possible, grab that belief and own it, then plant it in your heart.If You Want to Become World-Class: Stop trying to be good at everything. Identify the 2-3 technical skills that matter most in your field and commit to focusing exclusively on those for the next year.If You Lead a Team: Record your next company-wide communication or sales meeting. Watch it back and analyse it through the lens of "what can I do for little improvements?"For Everyone: Start keeping promises to yourself. Every single one. Watch what happens to your confidence when you do what you say you'll do, even in small things.Subscribe to the ActionCOACH podcast for weekly insights on business growth, leadership, and performance.This episode is sponsored by Canva:Learn more at: https://www.canva.com/
  • 158. Rory Sutherland on Trivial Improvements vs Real Strategy

    01:31:29||Season 1, Ep. 158
    Rory Sutherland | Why Businesses Overinvest in Trivial ImprovementsMost businesses are optimising themselves into irrelevance. In this ActionCOACH Podcast episode, Ogilvy Vice Chairman Rory Sutherland reveals why your obsession with efficiency and benchmarking is destroying customer value and making you identical to your competitors.What You'll Learn:The Self-Checkout Fallacy: "Performative efficiency" that transfers costs to customers isn't efficiency at all. Businesses achieve notional cost savings that harm customer experience.Why Benchmarking Makes You a Loser: When everyone uses the same metrics, they become more similar and create hyper-competition. Fewer choices for consumers, businesses forced to compete on price alone.The High-Touch Premium Strategy: In an AI age where everyone will automate, go "high human, high touch" as premium positioning. Small discretionary gestures create disproportionate value.Why Big Ideas Take Time: Sutherland explains the adoption sigmoid curve. Mobile phones took 10 years to become socially acceptable. Short-term ROI measures mean you'll overinvest in trivial improvements and underinvest in what matters.Key Quotes:"The real value of marketing and marketers is not what they do, it's how they think.""When everybody optimises or benchmarks around the same thing, you automatically create an opportunity to be different."Rory Sutherland's Background:Rory Sutherland is Vice Chairman of Ogilvy, where he's spent 38 years pioneering the application of behavioural science in marketing. Author of "Alchemy," he's become one of marketing's most influential voices.Action Steps:If You're Making Business Decisions: Stop optimising for defensibility and start optimising for customer value. Question whether your "efficiency gains" are transferring costs to customers.If You're Launching Something New: Embrace the sigmoid curve. Don't panic if adoption is slow initially. Be patient. Significant innovations take time because they require behavioural change.For Everyone: Rewrite the question. Get comfortable with ambiguity and subjective judgment. Look for opportunities to add "critical non-essentials" that create disproportionate value.This episode is sponsored by Canva:Say goodbye to creative bottlenecks with Canva Enterprise. Use Magic Resize to instantly reformat one asset for any platform. Empower your team to design at scale, while maintaining total brand control. To find out more, visit canva.com/enterprise so you can turn teams into content powerhouses.Learn more at: https://www.canva.com/
  • 157. The Courage to Lead - Former HSBC USA CEO Irene Dorner on Culture, Crisis and High-Stakes Decisions

    55:22||Season 1, Ep. 157
    Former HSBC USA CEO, Irene Dorner "Expected to Go to Prison". Listen to her views on Courage, Culture & Fixing a Crisis.Most leaders talk about courage. Irene Dorner lived it, running a bank losing $3 billion annually whilst facing potential imprisonment for regulatory failures she inherited.In this ActionCOACH podcast episode, the former CEO and President of HSBC USA, named one of the 25 most influential people on Wall Street and the most powerful woman in global banking, reveals what it really takes to lead through crisis. Dorner arrived in America to discover not just catastrophic mortgage losses, but a far more dangerous problem: money-laundering controls so inadequate that trillions of dollars flowed through systems the bank couldn't prove were clean. "I spent the next five years expecting to wear an orange suit and be locked up," she admits.Her solution? A complete cultural transformation that took years, not months. Dorner explains why fixing processes wasn't enough without accountability, how she instituted a "no surprises" culture where people could report problems without fear, and why she reframes "difficult conversations" as "important conversations." She shares raw truths about leadership pressure—drawing smiley faces on her shower to "put your game face on," managing constant public scrutiny, and why "some days you just don't feel like the CEO."From advancing LGBT inclusion through Pride initiatives (her "biggest achievement") to her candid view that risk-averse capital markets now hinder business growth, Dorner proves that whether you're running a global bank or a small business, the fundamentals remain the same: courage, integrity, and putting people first.This Episode is Sponsored by AdSmart from Sky: Making TV Advertising affordable and available for businesses of all shapes and sizes.Find out more at: https://www.adsmartfromsky.co.uk/