Share

cover art for Marketing CEO: What’s Stopping Your Marketing From Leveling Up?

The Business Excellence Podcast

Marketing CEO: What’s Stopping Your Marketing From Leveling Up?

Season 1, Ep. 18

In this week’s episode, we join Josh Bardsley, CEO of Avalanche Enterprise and co-author of Raise Your Hand Marketing, as we discover why your marketing strategies aren’t working for your business. Discover the pivotal factors that might be stopping your marketing from reaching its full potential and learn expert strategies for unlocking the true power of your campaigns. Tune in to gain a fresh perspective on refining your marketing approach and witness your strategies evolve as you embark on a journey to level up your marketing game.


Find out more about Raise Your Hand Marketing here: https://avalanche-enterprise.com/theory/


The Business Excellence Podcast is powered by ActionCOACH, the World's Number 1 Business Coaching Firm. It’s not about theoretical knowledge – it’s about giving you practical action steps to implement in your business and life right away.


So what are you waiting for? Subscribe to the Business Excellence Podcast and enjoy your future success. Prepare to take action, become the person you want to be, and attract the business and life you want to have.

More episodes

View all episodes

  • 88. Want to Sell Your Business? We’ve got the Blueprint to Maximise Your Exit!

    01:08:52||Season 1, Ep. 88
    Want to know how to sell or buy a business like a pro? Tune in as Andrew Markou and Saleem Anwar from BusinessesForSale.com share their expert insights on navigating the complexities of buying and selling businesses. Whether you’re looking to sell or invest, they break down what really matters—preparation is key!For sellers, it’s about more than just numbers—it’s about having clean financials, realistic valuations, and a business that runs like a well-oiled machine without you. Andrew and Saleem dive into how these steps not only maximise your business’s value but also make it more attractive to buyers. They also highlight the emotional side of selling a business—this is often a life-changing event, and understanding your “why” is crucial for making the right decisions.Plus, get valuable tips on using modern tools like cloud-based accounting systems to streamline the process and keep everything organised. Ready for the big picture? Andrew and Saleem reveal why you should always run your business as if you’re preparing to sell—even if you’re not. This mindset ensures your business stays efficient, focused, and future-ready. Don’t miss these game-changing tips!Episode 88 of the ActionCOACH Business Growth Podcast is Sponsored by Trustist Review Platform: https://trustist.com/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 87. Work, Life, Adventure: How One Couple Built a Dream Business with Terry Harris-Ellis

    45:37||Season 1, Ep. 87
    Terry Harris-Ellis lives and breathes adventure, using it as a tool for growth in both life and business. To him, adventure isn’t just scaling mountains—it’s tackling challenges head-on and making life meaningful. He’s passionate about embracing life fully and believes the world would be better if we all showed more understanding and care for others.Running a business with his wife, Helen, has been one of Terry’s greatest adventures. He admits it’s tough to balance work and personal life, but learning to communicate, define roles, and trust his team has been transformative. Letting go of control was a struggle, but it’s allowed others to thrive and the business to flourish.For Terry, success isn’t just about profits—it’s about impact. From mentoring his team to inspiring his kids to dream big, he’s proud of what he’s built. His advice? Trust your team, embrace failure as growth, and focus on what excites you. Life’s too short not to go all in.Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 86. The Resilience Roadmap: The Power of Mindset in Business with Pete Wharton

    50:41||Season 1, Ep. 86
    In this interview, Pete Wharton, an Ironman competitor and environmental consulting firm owner, dives into his journey of resilience, both in sports and business. He explains that mindset is central to his life, with resilience defined by adapting to challenges, setting goals, and appreciating small wins along the way. Through Ironman races and running his consulting business since 2008, Pete has learned to embrace setbacks as necessary for growth.Pete also shares insights into his personal struggles, including a late diagnosis of ADHD and dyslexia, which clarified why he often dives into projects with intense focus but can also "stonewall" or tune out. This self-awareness helped him adjust his work habits and embrace flexible schedules, making him more productive and understanding of his own limitations. His transformation journey also includes overcoming unhealthy habits from his youth, and he credits these early struggles with his current commitment to a balanced, resilient lifestyle.On the importance of openness, Pete speaks about breaking the silence around mental health and personal hardship, especially as an ambassador for the Miscarriage Association. He sees resilience not just as overcoming adversity but also being transparent about struggles, which he models for his kids, rugby team, and colleagues. By sharing his challenges, he hopes to foster connection and inspire others to keep moving forward.Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 85. Data-Driven Success: Why Knowing Your Numbers Matters | Tanner O’Brien

    46:42||Season 1, Ep. 85
    Understand the importance of tracking numbers in business. Tanner O’Brien explains that visibility into your metrics—good or bad—is essential for growth. For small business owners, numbers might seem tedious, but they’re key for making smart decisions, especially around cash flow. Regularly tracking financials, sales, and marketing metrics can help you see issues early, prepare for challenges, and invest confidently in future growth.O’Brien stresses that “you can’t manage what you don’t measure.” Key metrics like KPIs and KAIs reveal trends and allow quick adjustments, making decision-making clearer and faster. Facing the numbers may take courage—they tell the truth without sugar-coating—but they bring clarity and help avoid emotional, reactive decisions. Monitoring cash flow weekly, for instance, lets you act in advance rather than getting caught off guard.The BizX Podcast Episode 85 with Tanner O’BrienTake Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 84. Want to Build a Brand People Love? The Power of Authenticity in Branding with Jim James

    49:42||Season 1, Ep. 84
    In this interview, branding expert Jim James discusses how authenticity is crucial for effective marketing. He explains that people connect best with brands that feel genuine. He warns against sounding too polished or disconnected, as customers prefer real connections with the people behind the businesses they support.Jim stresses that authenticity means aligning actions with values and building trust through transparency. He shares examples, like Joe Hart from Dale Carnegie, who strengthened team trust by being open during tough times. This kind of authenticity, he argues, helps entrepreneurs succeed by keeping them focused on their mission rather than on fame.Reflecting on his own career, Jim highlights the value of patience, humility, and a genuine purpose in business. Inspired by his grandfather’s dedication to service, he advises entrepreneurs to focus on adding real value, understanding that lasting success comes from honest connections and persistence.Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 83. Unlock Your Potential Every Day: The Superpower Behind Confidence & Success | Richard Porter

    01:10:12||Season 1, Ep. 83
    NHS surgical consultant Richard Porter shares his thoughts on leadership, motivation, and emotional intelligence in a lively chat with host James. They start by comparing two visionary leaders—Jeff Bezos and Elon Musk—highlighting how their different goals, whether it's improving customer experience or colonising Mars, drive everything they do. Richard explains that having a clear focus, like his own mission to create a better future for his sons, makes decisions easier and keeps you motivated to push forward.Explore the link between emotional intelligence and success. Richard talks about how motivation isn't something you wait for; it’s a natural outcome when you're working towards something that excites you. He also points out that emotional well-being is just as important as physical health. Staying motivated, he says, is about having structure, setting goals that matter to you, and being emotionally connected to what you want to achieve.Richard touches on the power of being authentic. Trying to be someone you're not can be exhausting, but living in line with your values makes everything feel easier. He explains how emotional intelligence helps you understand both your own feelings and those of others, building stronger connections. By staying disciplined, consistent, and true to what you care about, you can build confidence and live a more fulfilling life—because, as Richard reminds us, life is short, and every day counts.The BizX Podcast Episode 83 with Richard PorterTake Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 82. Want a Better Life? Shut Up and Move On… with Paul McGee

    52:20||Season 1, Ep. 82
    In this interview, author and motivational speaker Paul McGee highlights self-awareness, change, and happiness. He explains that self-awareness, a core part of his S.U.M.O. philosophy—"Shut up, Move On"—is crucial for improving relationships and overall life satisfaction. Many people, he says, live on autopilot, and taking time to reflect helps break that cycle.McGee emphasises that pain, not pleasure, often drives real change, sharing personal stories of how hitting rock bottom led to major life shifts. He advises balancing ambition with moments of reflection, encouraging people to not just seize the day, but to savour life’s small moments too.When it comes to happiness, McGee argues it’s a by-product of living in line with your values, rather than something to chase. He shares practical tips like practising gratitude and redefining success in a way that brings real fulfilment without sacrificing inner peace.Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 81. They Labelled us as STUPID but Dyslexia Made Me a Millionaire | Jamie Waller

    01:00:22||Season 1, Ep. 81
    1 in 3 Entrepreneurs live with Dyslexia, and you may be one of them… Serial entrepreneur and bestselling author Jamie Waller unveils the truth behind dyslexia, exploring how it has shaped his success and the lives of countless other high achievers. Discover why over 40% of self-made millionaires are dyslexic, and how traits often associated with dyslexia—like resilience, creativity, and big-picture thinking—are crucial for entrepreneurial triumph. Get ready to rethink everything you know about dyslexia!Jamie opens up about his personal journey, from being labelled "thick" and facing rejection in school, to building multi-million-pound businesses. We also discuss the struggles dyslexic children face in a system that doesn’t understand them, and how love, confidence, and the right mentors can make all the difference. Whether you're a parent, educator, or business leader, this video will give you valuable insights on how to support dyslexic individuals in both their personal and professional lives. Tune in now and unleash the power of dyslexic thinking!Take Your Business to New Heights: Book Your Spot at the UK’s Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/
  • 80. Rachel Riley on Football, TV Stardom, and the Highs & Lows of COUNTDOWN!

    50:50||Season 1, Ep. 80
    Rachel Riley, the brilliant mind behind Countdown, has gained some powerful life lessons along the way. Starting her TV career at just 22, Rachel faced the pressures of the spotlight head-on. With the help of Cognitive Behavioural Therapy (CBT), she learned to break free from perfectionism, shifting her focus from obsessing over mistakes to celebrating her successes and learning from challenges. Her approach to life is all about embracing growth, knowing that the best lessons often come from taking risks and making mistakes.A profound turning point came in Rachel’s life after a huge loss. This experience gave her a new perspective, driving her to focus on what truly matters: family, health, and making the most of every moment. For Rachel, failure isn’t something to fear—it’s a stepping stone to growth. She’s a big believer in pushing yourself out of your comfort zone, because that’s where the real learning happens.Rachel's passion for making a difference goes far beyond the screen. In 2023, she was awarded an MBE for her dedication to Holocaust education, bravely standing up for important causes. At home, she’s just as inspiring, opening her doors to Ukrainian refugees and instilling values of kindness and compassion in her children. For Rachel, success is about more than fame—it’s about living a meaningful, balanced life, surrounded by family and making a lasting impact on the world.Rachel hosts the UK’s Biggest Business event from the 2nd-4th April 2025 in Farnborough. Book your spot now to learn from Global Thought Leaders and Industry Pioneers, and take a positive step towards making 2025 your best year yet!https://thebizx.co.uk/Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/