The Busi-Ness Podcast with Emily Austen

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#03: Victoria Prew + HURR

Season 1, Ep. 3

Welcome to The Busi-Ness Podcast.


Fashion rental has exploded in the last year, which might surprise you given that no one has had anywhere to go. Episode 3 gives you the chance to hear more about the start up journey of Europe’s fast growing fashion rental platform, Hurr. Co-founder Victoria Prew chatted to me about the challenges in the last year, using the one month when the UK wasn’t in lockdown to sneak in a huge partnership with high street giant Selfridges, why sustainability is a prerequisite of a modern brand, and how the future of fashion is feeding the circular economy. Victoria shared with me that Hurr wasn’t the first business idea she had, and how she’d spent a lot of time and energy on two or three series ideas, before backing Hurr as the one. We discussed the evolving market, the responsibility of brands to inform + educate their consumer, how consumerism is evolving, and the opportunity to impact an entire generation for whom ownership is not the primary goal. It would be hard to miss Hurr in the news, especially as they have dressed celebrities including Ellie Goulding, Ella Eyre, Stacey Dooley and Claudia Schiffer. If you have been a little light on your news consumption, you can use the next hour to wise up on one of the most exciting brands to watch in 2021.

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