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Jaro with VOLT Life Proof Grooming Products
What started as a product designed for Hollywood actors and stunt performers has grown into a South Dakota-based grooming company focused on natural ingredients, sustainability and outdoor lifestyles.
During a recent episode of The BrandoM Podcast, Volt Grooming founder Jaro shared how his journey from California's special effects makeup industry led to the creation of a growing grooming brand headquartered in the Black Hills.
Jaro said he launched a special effects makeup company more than 20 years ago, manufacturing products for actors, stunt performers and film productions. While developing temporary beard-coloring products for the entertainment industry, he discovered a consumer market that extended beyond movie sets.
The company's original beard color was designed to be plant-based, waterproof and sweat-resistant while remaining temporary enough to wash out with soap and water. According to Jaro, the product was initially created for actors who needed realistic facial hair coloring without the permanence of traditional dyes.
"I was using it on myself just to test different colors," Jaro said during the podcast. "And I thought, this is a good product. We should take it out to consumers."
After relocating to South Dakota, Jaro launched Volt Grooming with the beard color product as its foundation. Customer demand quickly expanded the company's catalog to include beard washes, beard balms, beard oils, shampoos, body washes, shaving products, sea salt sprays, aloe products and even natural insect repellents.
A key part of the company's mission is its emphasis on plant-based ingredients and refillable packaging.
Jaro said becoming a parent made him more conscious about ingredients used in personal care products. He wanted products he felt comfortable using on himself and his family while reducing dependence on single-use plastics. As a result, Volt Grooming adopted refill systems and aluminum packaging designed to be reused or recycled.
"We started making refills because then we don't even have to depend on recycling," Jaro said. "The goal was refillable rather than just recyclable."
Podcast host Brandon Jones, who has used Volt products for more than a year, said he has noticed improvements in the health and appearance of his beard and hair since switching to the company's grooming line. Jones also praised the durability of the products, noting they hold up through long workdays, gym workouts and live music performances.
Jaro said that durability is intentional. The company markets itself as a "life-proof" grooming brand designed for people who spend time outdoors, whether they're working, exercising, hunting, fishing or exploring the Black Hills.
Despite selling products nationwide, Jaro said one of his biggest goals remains increasing awareness locally.
"It's crazy how many people don't know about us," he said.
Looking ahead, Jaro said Volt Grooming is exploring new products, including beard butter and balm made with South Dakota-sourced bison tallow, which he believes could offer additional benefits for skin and beard care. Other potential additions include deodorants and expanded personal care offerings, though he emphasized that maintaining product quality remains the company's top priority.
For Jaro, the reward comes from creating products himself and hearing positive feedback from customers.
"When you make something and somebody tells you it works for them, that's the cool part," he said.
Today, Volt Grooming continues to manufacture its products in Rapid City, combining lessons learned from Hollywood special effects with a focus on natural ingredients, sustainability and life in the Black Hills.
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