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The Brand Social Podcast
20. Aleck | Fealla-dhà
The year was 1523, in a village just outside of Xinje, China a young man by the name of Hoo Dee was toiling away, making himself a coat for the cold winter approaching.
Just as he was about to sew on the collar, someone let off a firework. The noise of the explosion made Hoo Dee jump, and he knocked himself out on a ceiling beam.
When he awoke, he had a flash of inspiration, and quickly fashioned a soft shell-shaped piece of fabric and attached it to the collar.
The Hoodie was born.
Five hundred years later, two idiots persuade a talented fashion designer to speak to them about the process for his take on Hoo Dee’s now iconic item of clothing.
This week we have the pleasure of talking to Aleck from Fealla-dhá (dont’ worry, we get a lesson on how it’s pronounced) about his journey in to brand ownership, and how he’s navigated the stormy waters of cut and sew items.
We discuss his love of vintage design, how he sells on markets and pop ups and also touch on how learning to screen print for his brand is going.
Shoutout to the random guy collecting a synthesizer, he doesn’t talk much but has a five star wave.
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