The Black Wine Guy Experience

Welcome to another episode of Beats, Vines & Life! Today, host MJ Towler sits down with award-winning filmmaker, storyteller, and founder of Nomadic Bear Productions, Christopher McGilvray. Based out of Santa Cruz, Chris’s journey takes us from his upbringing at the base of the Santa Cruz Mountains through the heyday of Silicon Valley’s rise, to his creative evolution at USC, global travels, and ultimately to a decade crafting cinematic narratives for iconic wine brands like Ridge Vineyards.In this episode, we explore how Gen X culture, family, and the pursuit of passion intersect on screen and in the vineyard. From childhood trips across Blossom Hill Road and the changing face of Los Gatos, to discovering a love of film with classics like Back to the Future and The Breakfast Club, Chris’s story is a trip through the cultural touchstones that defined a generation. Chris shares how his immersion in linguistics and storytelling shaped his approach to documentary filmmaking, shedding light on the deep connections between land, legacy, and the people who make wine.We’ll dig into the making of Eden, his acclaimed film about Mount Eden Vineyards, family succession, and what it really means to chase your creative vision—even when it challenges the fabric of family. Along the way, expect reflections on music, philosophy, the art of conversation, why the Santa Cruz Mountains remain one of California’s best-kept secrets, and why sometimes the most powerful stories start, simply, with a glass of wine.Pull up a chair, pour yourself a glass of something good, and join us for a conversation about music, movies, wine, and life—Gen X style.For more information about Eden the movie click the link!Follow Chris on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

On this episode of Beats, Vines & Life, host MJ Towler sits down with Vincent Morrow—“Vinny” to his friends—a master sommelier, educator, and hospitality executive whose journey from a college soccer player in Arizona to overseeing beverage programs for Union Square Hospitality Group is nothing short of inspiring. Vinny shares how his early experiences in iconic California wineries like Ridge Vineyards and his time in legendary dining rooms like The French Laundry and Gary Danko shaped his unique perspective on wine, service, and leadership.MJ and Vinny dive into what it takes to build a legendary palate (and a legendary wine list), the realities of restaurant life behind the Instagram gloss, their favorite music for pre-service motivation, and the lessons gleaned from both high-pressure kitchens and the wide world of wine. Along the way, Vinny’s stories connect the dots between craft, culture, hustle, and the pursuit of authentic hospitality—from Napa all the way to New York City.Whether you’re a wine lover, music head, or just trying to find your lane in the lifestyle you’re building, this conversation is full of real talk, big laughs, and insights you won’t want to miss.For more information about Union Square Hospitality Group click the link!Follow Vinny on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

On this special bonus episode of Beats Vines & Life, host MJ Towler sits down with the legendary Andre Mack, award-winning sommelier, creative force behind Maison Noir wines, and branding maverick. Together, they dive into Andre Mack's newest project, "Thirst Trap"—a bold, genre-bending live show that fuses wine education with the energy of music, humor, and authentic storytelling. Forget traditional, intimidating wine tastings: Andre Mack is on a mission to make wine approachable, connected to pop culture, and—most of all—fun. Tune in as they explore the intersections of music, lifestyle, and wine, and uncover how breaking the old rules is creating a fresh space for everyone at the table.To purchase Thirst Trap tickets click the link!Follow Andre on IG!For more information about Maison Noir Wines click the link!Follow Maison Noir on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

In this episode of Beats Vines & Life, host MJ Towler welcomes Giancarlo Altamura, assistant winemaker and next-generation voice of Napa Valley. Hailing from a family with roots in Napa since the mid-1800s, Giancarlo Altamura grew up immersed in the rhythms of farming, winemaking, and tight-knit community life. He shares stories of hands-on vineyard work, navigating family dynamics, and the evolution of Napa from small-town camaraderie to global destination.Listeners will get an inside look at what it means to steward an estate winery—where patience, tradition, and innovation intersect to create wines that express both land and season. Giancarlo Altamura discusses the challenges and rewards of being a boutique producer, the family’s focus on estate-grown wines, and their commitment to authenticity in both wine and cuisine—from their acclaimed Altamura Cabernet Sauvignon to their Italian restaurant Ciccio.Join us for a conversation about roots, legacy, and the real lifestyle of winemakers, as we uncork a story that’s equal parts hustle, heritage, and heart.For more information about Altamura Vineyards click the link!Follow Altamura on IG!For more information about Ciccio Napa Valley click the link!Follow Ciccio Napa Valley on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

Welcome to another life-focused edition of Beats, Vines & Life. Today, MJ Towler sits down with renowned entrepreneur, teacher, and bestselling author Seth Godin. Known for his game-changing books like Purple Cow, Tribes, and This Is Marketing, Seth Godin has shaped the thinking of marketers, creators, and leaders around the world. In this episode, the conversation explores the intersection of marketing, storytelling, connection, and lifestyle—diving deep into why stories matter in the world of wine, how meaning and community elevate experiences, and the real power behind the premium price tag on that special bottle. From wine glasses and chocolate bars to placebos and permission-based marketing, get ready for practical wisdom and insight on building trust, finding your tribe, and living a life—and creating products—that truly matter. Pour a glass, settle in, and enjoy a conversation about creativity, generosity, and the courage to ship your best work.Subscribe to Seth’s Blog!Follow Seth on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

Welcome to "Beats, Vines & Life," where we blend conversations on music, culture, and the real moments that shape our lives. In today’s episode, sits down with Angela Nissel—bestselling author, television writer, and co-founder of the legendary Okay Player community. From her early days chronicling the realities of broke college life online to breaking new ground as a Black woman in both music and the writers’ room, Angela’s story is a masterclass in authenticity, laughter, and survival.Raised in the heart of Philadelphia, Angela’s memoirs—like the iconic "Broke Diaries" and her latest, "Good Grief: Pass the Bread, Mom Is Dead"—have cracked open the ways we talk about struggle, loss, and finding joy in unexpected places. She’s written and produced for shows like "Scrubs" and "The Boondocks," always bringing sharp wit and soulful perspective.In this intimate conversation, we revisit wild 90s Philly nights, the rise of social media and OK Player, and the power of music and community to heal. From hilarious thrift store finds to hard-won lessons in family, grief, and hustle, Angela reminds us why her voice is a gift to the culture. So pour a glass, turn up the volume, and get ready for a conversation that’s as real—and as musical—as life itself.Buy Angela’s Latest Book! Good Grief Pass The Bread Mom is Dead Follow Angela on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

Welcome to another episode of Beats Vines & Life! Today’s conversation focused on the fight to preserve independent winemaking, family legacy, and the spirit of Napa Valley in the face of legal and regulatory challenges.This episode dives into the story of Hoopes Vineyard—a multi-generational, regenerative wine business—and the high-stakes legal battle with Napa County that puts both land and legacy on the line. One concept discussed was the mounting pressure on small producers as corporate interests and complex regulations reshape the region’s culture and economy. A key theme that emerged was resilience: how family farms and passionate advocates band together to protect not just their businesses, but the heart of Napa’s wine identity.The discussion explored how music, wine, and lifestyle connect through community, creativity, and personal storytelling—reminding us why the fight for land and authenticity matters.If you’re passionate about wine, small business, or property rights, this story is a must-listen. It’s about more than wine—it’s about preserving culture, family, and the American entrepreneurial spirit.For more information about Hoopes Vineyard click the link!Follow Hoopes Vineyard on IG!Follow Pacific Legal Foundation on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

Welcome to another episode of Beats Vines & Life! Today, we're diving deep into music, wine, and lifestyle with a special guest who embodies the spirit of innovation and tradition in Napa Valley: Elton Slone, President, CEO, and Managing Partner at Robert Craig Winery. From his humble roots in small-town Indiana to helming one of Napa's premier mountain Cabernet producers, Elton brings not just expertise in winemaking but also infectious storytelling and a unique perspective on wine culture.We’ll explore Elton’s journey through the world of wine—from college days experimenting with affordable bottles and working in restaurants, to learning under legends of Napa and building a career that honors terroir, sustainability, and genuine connection. Along the way, you’ll hear tales of celebrity encounters, musical icons, and the challenges of keeping authenticity alive in a changing industry.Grab a glass and join us as we uncork not just great wine, but the stories and philosophies that shape this vibrant lifestyle. You’re in for conversations about the importance of site expression, the evolution of the wine business, lessons in sustainability, and, of course, plenty of laughs and music references. Let’s welcome Elton Slone to Beats Vines & Life!For more information about Robert Craig Winery click the link!Follow Robert Craig Winery on IG!Follow Elton on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews

Welcome back to Beats Vines & Life. In this special episode, MJ Towler sits down with Wright Lassiter and his wife, Cathy Lassiter—a dynamic couple whose journey blends music, culture, and the art of living well. Wright Lassiter, one of the nation's top healthcare leaders, and Cathy, a lifelong community advocate and self-described CEO of the family, share how their passions for travel, culture, and wine have led them to create Lassiter Family Vineyards.Get ready to hear the remarkable story behind their entry into the world of boutique winemaking, their love for champagne breakfasts, their deep roots in music-rich communities, and the lifestyle strategies that keep their family thriving. From building a world-class wine collection to crafting meaningful experiences around the table, this episode serves up inspiration, wit, and a taste of what it means to fuse success with soulful living.For more information about Lassiter Family Vineyards click the link!Follow Lassiter Family Vineyards on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Grenache Fest is BACK!!! Grenache Fest is coming to Waitsburg, Washington, bringing with it a focused, celebratory spotlight on one of the world’s most important and expressive grapes. This year, we will start with a blind tasting seminar hosted by MJ Towler, Chauncey Arkfeld, and Michael Alberty, followed by smaller breakout sessions across town.Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine Reviews