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The Black Wine Guy Experience
Where music, food, wine and life collide.
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201. Ben Salisbury on Challenging Outdated Wine Marketing: How to Scale Without the Hustle
01:00:43||Season 11, Ep. 201Welcome to Beats Vines & Life, where we dive into the intersection of wine, business, and modern living. In this episode, host MJ Towler sits down with Ben Salisbury, renowned consultant, coach, and creator of the Wine Sales Stimulator training program. With over four decades of experience in the wine and spirits industry, Ben has worked with major players like Constellation Brands and St. Michelle Wine Estates, and now champions a fresh, tech-driven approach to sales and marketing.Together, MJ Towler and Ben tackle everything from the realities of the three-tier system, the pitfalls of outdated sales playbooks, and the game-changing power of focusing your efforts where it counts. They discuss the need for scalable systems, efficient use of time, and the value of CRM tools—all with an eye toward sustainable growth for wineries, distilleries, and beverage brands in a rapidly evolving market.Whether you're an industry insider, a passionate consumer, or just curious about what makes the modern wine business tick, this episode is full of actionable insights, sharp commentary, and a little New England grit. Tune in and discover why the old hustle mentality might just be holding your brand back, and how to move past it for lasting success.For more information about Ben’s Wine Sales Stimulator click the link!Follow Ben on Linkedin!Remember to use CODE: BWG8020 to receive a 10% discount on Ben’s flagship program during the month of February only.____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)
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Navigating Wine, Identity, and Influence: Lessons from Brenae Royal’s Entrepreneurial Leap
01:39:16|Welcome back to Beats Vines & Life! In this special bonus episode, host MJ Towler reunites with the dynamic and trailblazing winemaker Brenae Royal for part two of their powerful conversation. After the overwhelming response to her first appearance, Brenae Royal returns to dive deeper into her incredible journey—sharing how she’s navigated the challenging world of wine, achieved rapid success with her brand Violet’s Paradise, and what it means to break ground as a Black woman in the vineyard and beyond.Together, they dig into the hustle behind securing wine distribution, building authentic mentorship, and the realities of balancing personal values with the demands of growing a business. Brenae Royal opens up about honoring her late dog Violet May through her brand, the lessons she’s learned from vineyard life, and how she’s paving the way for a new generation of diverse winemakers. Along the way, they share stories about excellence, community, and staying true to yourself in a landscape where representation and resilience matter more than ever.Tune in for real talk, big lessons, and inspiration—whether you’re into wine, entrepreneurship, or just living your purpose to the fullest.For more information about Violet's Paradise Wines click the link!Follow Brenae on IG!Follow Violet’s Paradise Wines on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)200. Wine, Life, and Laughter: Rob and Laura Schermeister Unfiltered on Beats Vines and Life
01:45:03||Season 10, Ep. 200Welcome back to Beats Vines & Life! In this episode, hosts MJ Towler and Rob S introduce us to the vibrant world of Schermeister Audio, featuring the dynamic winemaking duo Laura S and Rob S. Get ready for an unfiltered and wildly entertaining conversation that blurs the lines between wine, music, and living life to the fullest.From tales of Idaho roots to tattoo regrets, bold love stories, and the art of crafting wines that are as memorable as they are delicious, this episode peels back the curtain on what it really takes to make it in the wine industry—and have a little fun along the way. The trio dive into why wine is so much more than what’s in the glass: it’s a social lubricant, a marker of life’s big moments, a creative journey, and yes, sometimes it’s "tits in a glass."So pour yourself something bold and get ready for laughs, revelations, and a behind-the-scenes look at a Sonoma couple rewriting the rules of wine, love, and lifestyle. This is the episode where high art, irreverence, and heartfelt storytelling meet. Cheers!For more information about Schermeister Wineryclick the link!Follow Schermeister Winery on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)199. Grapes, Grit, and Growth: Brene Royale’s Unprecedented Journey from Vineyard Manager to Violet’s Paradise
01:46:09||Season 10, Ep. 199Welcome back to Beats Vines & Life, where music, wine, and stories of resilience intersect! In this episode, host MJ Towler sits down with Brene Royal—the trailblazing founder of Violet’s Paradise and Violet’s Paradise Scholarship. As a respected leader in Sonoma viticulture and a former vineyard manager at the iconic Monte Rosso Vineyard, Brene Royale shares her journey from humble beginnings in Biloxi, Mississippi, to managing one of California’s most esteemed vineyards.Get ready to dive into her unique approach to farming, her passion for crafting limited-production wines sourced from legendary vines, and how her late black lab, Violet, inspired an entire wine brand and scholarship. Throughout the conversation, MJ Towler and Brene Royal laugh about early wine discoveries, the realities of working the land, and the power of community, representation, and authenticity in the wine industry.Whether you’re a wine enthusiast, a lover of good stories, or seeking inspiration to carve your own path, this episode invites you into Brene Royal’s world of Beats, Vines, and Life. Cheers, and let’s get started!For more information about Violet's Paradise Wines click the link!Follow Brenae on IG!Follow Violet’s Paradise Wines on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)198. Breaking Barriers in Wine, Business, and Politics: Kathryn Hall’s Inspiring Journey
01:27:55||Season 10, Ep. 198Welcome back to Beats Vines & Life, where music, culture, and the stories behind the wine flow together. In this episode, host MJ Towler sits down with the remarkable Kathryn Hall, a true pioneer whose journey transcends the vineyard. From her roots as a city attorney in Berkeley and a groundbreaking leader at Safeway, to her appointment as U.S. Ambassador to Austria and her deep ties to the California wine industry, Kathryn Hall brings a lifetime of passion, purpose, and a hefty pour of wisdom to the table.Together, they explore Kathryn Hall's dynamic path through law, politics, and wine—dishing on the culture of Berkeley, the evolution of Napa Valley, and what it really means to make a difference both in the community and in the bottle. Along the way, they dive into memorable wines from Kathryn Hall’s Hall, Walt, and BACA portfolios, share stories about activism, and celebrate the joy that great wine and good company can bring to life.Whether you’re here for the beats, the vines, or the life lessons, this conversation is a masterclass in following your passions—and making the world a little happier along the way. Pour yourself a glass and hit play: this episode is not one to miss.For more information about Hall Wines click the link!Follow Hall Wines on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGSign up for Totally Biased Wine ReviewsGo to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.)Homegrown Wines, Culinary Pairings, and Community at the New Jersey Wine Expo LIVE
50:57||Season 10Exploring Homegrown Wines, Culinary Pairings, and Community at New Jersey’s Wine Expo LIVEWelcome to another episode of Beats Vines & Life! This week, we're coming to you LIVE from the energetic halls of the New Jersey Wine Expo at Bell Works in Holmdel, New Jersey. Hosted by MJ Towler and joined by a dynamic crew including industry guests like Devon Perry, Ed Wengryn, Hank Zona, Sharyn Kervyn, Edward Miller, Vanessa Hoffman, Lisa Granik MW, and Chef Rich Krug, this episode dives deep into the heart of New Jersey’s emerging wine scene.We’ll take you behind the scenes as state agriculture leaders discuss the crossroads of farming, hospitality, and winemaking. You'll hear the story of local innovation and resilience, from producers embracing homegrown grapes, to chefs weaving New Jersey wines into their menus, and wine journalists chronicling the state’s evolving identity on the global map.Together, we explore themes of local pride, collaboration across industries, the movement toward “farm-to-glass,” and—of course—the sheer joy of sharing a glass among friends, all while celebrating the diversity and roots of Jersey viticulture. Whether you’re passionate about wine, food, music, or simply living well, join us for an episode that captures the spirit of community, creativity, and connection that make the Garden State’s wine revolution worth raising your glass to.For more information about New Jersey Wine Month click the link!Follow New Jersey Wine on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IGExploring New Jersey Wine Month Live with The Garden State Wine Growers Association
01:00:41||Season 10Welcome to a special edition of Beats Vines & Life: New Jersey Wine Edition, brought to you by the Garden State Wine Growers Association! On this episode, host MJ Towler gathers wine experts and local trailblazers Hank Zona and Dustin Tarpine for a lively conversation about New Jersey’s vibrant wine scene.Whether you’re a seasoned oenophile or just wine-curious, get ready to discover the fascinating history, dynamic terroirs, and emerging trends shaping the Garden State’s wine industry. From hands-on vineyard stories—like starting Cedar Rose Vineyards with literally a chainsaw and a dream—to inside looks at the upcoming New Jersey Wine Expo, the episode explores how local wineries are redefining East Coast wine culture and building genuine connections with their communities.Tune in to hear about unique grape varietals, the spirit of New Jersey winemaking, how food and wine experiences are leveling up across the state, and why NJ might be your next wine destination. You’ll also get tips on pairing local wines, stories about life in the vineyards, and reflections on what it takes to build a growing wine region in an unlikely place.Grab a glass, settle in, and join the journey—because in Jersey, it’s all about celebrating mavericks, philosophers, deep thinkers, and all you wine drinkers!For more information about the NJ Wine Expo click the link!For more information about New Jersey Wine Month click the link!Follow New Jersey Wine on IG!Follow Cedar Rose Winery on IG!Follow Hank on IG!____________________________________________________________Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers! Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to.For insider info from MJ and exclusive content from the show, sign up at blackwineguy.comFollow MJ @blackwineguyFollow Beats Vines and Life @beatsvinesandlifeFollow Totally Biased Wine Reviews on IG