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The Best One Yet
šļø āLIVE with Ryan Serhantā ā The Theater Kid Who Sold Manhattan (Uncensored)
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Rent or buy? The question of our generationā¦
And thereās no one more fun to answer it than Ryan Serhant, the viral silver-haired real estate broker-turned-influencer and host of Netflixās āOwning Manhattan.ā
So LIVE from our Sold Out show at Irving Plaza in New York City on our IPO Tour, we sat down with Ryan for our wildest interview yet.
Ryan turned his failed theater career (and hand-modeling side-hustle) into a real estate empire. He headlined 9 seasons of Bravo's Million Dollar Listing, is a NYT bestselling author, and founded SERHANT, the most ambitious brokerage in America.
Ryan knows Real Estate and Reality TV more than anyone else - So he opens up about why he thinks there is no housing crisis, drops an unfiltered answer to the rent vs. buy question, and shares the next real estate boomtown nobody is talking about (spoiler: SC).
Ryan is the ultimate marketerās marketer ā He wonāt just sell you a pen, heāll sell you a penthouse.
But Ryan also thinks more thoughtfully about his life, his career, and his time than anyone weāve ever met. Like his 1,440-Minute Rule that Harvard Business School wrote a case study on. He shares the pickup line he uses on both billionaires and bar crowds. He told us why his job is to (shockingly) to lose, and what he learned from firing an agent live on Netflix's cameras.
Plus, itās always fun to know the favorite restaurant and most under-valued neighborhood of Americaās most famous real estate agent. Did we mention he made us laugh more than we made him laugh?
CHAPTERS:
00:00 Intro: Ryan Serhant Live at Irving Plaza NYC (IPO Tour)
02:17 Ryan Serhant's Origin Story: Theater Kid Turned Top NYC Broker
04:45 Ryan Serhant's Rule for Selling Literally Anything
05:48 How to Build Confidence: Ryan Serhant's Letter to Your Future Self
09:00 The Pickup Line Ryan Serhant Uses on Billionaires and in Bars
10:14 Ryan Serhant on Failure: Winners Lose More Than Losers
14:02 Rent vs. Buy: Ryan Serhant's Answer for Today's Real Estate Market
14:45 Why Ryan Serhant Says There Is No Housing Crisis in America
16:44 From Hand Model to $10 Billion in Real Estate: Ryan Serhant's Big Pivot
19:45 Inside Owning Manhattan: Ryan Serhant on Making Netflix's Real Estate Hit
27:25 The 1,000 Minute Rule: Ryan Serhant's Time System (As Studied by Harvard)
29:42 Rapid Fire with Ryan Serhant: Best NYC Neighborhood, Book & Restaurant
30:29 Ryan Serhant Picks the Next Real Estate Boomtown
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š„ āSultans of Saladā ā Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet
36:27|LIVE from sold-out Bostonā¦ we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!).Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but theyāve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And theyāve figured out how to keep employees longer by hiring robots (the āInfinite Kitchenā).Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeserved, and how the founders rank taste/health/sustainability as marketing tactics. Want to know the 1 trait they look for in a job interview? The CEO and CCO of Sweetgreen told usPlus, if you think āSlop Bowlsā is an offensive term (which we do), we actually rebranded it in real-time on-stage with both of them #BonusBowls #FreshCasual.But most of all, we just had fun catching up with 2 of the Caesars of Salads who turned kale from a Pizza Hut decoration into an economic force ā And from the audience cheers, you know the hummus-headed Yetis did too.CHAPTERS0:00 - Intro (Live from Boston): Sweetgreen Founders Jonathan Neman & Nicolas Jammet 2:04 - How Sweetgreenās Founders Met at Georgetown and Why They Opened a Salad Shop 4:42 - Sweetgreen Opened on the Wrong Side of the Street, Then Booked The Strokes for 20,000 Fans 8:52 - Sweetgreenās Best-Selling Menu Item: How the Company Ranks Its Bowls 10:14 - Sweetgreen Wraps: Gen Z Growth, $11 Price and the Custom Tortilla 15:09 - Sweetgreen Infinite Kitchen: How Its Salad-Making Machine Changed Employee Turnover 19:31 - Sweetgreen Stock Down 80% From All-Time High: CEO Responds 21:51 - Is Sweetgreen Too Expensive? The $20 Salad Debate, Prices and Protein Portions 24:08 - Sweetgreen Marketing: Taste vs. Health vs. Sustainability 26:45 - Sweetgreen Limited-Time Offers and Collabs: Dan Barberās Squash, Naomi Osaka, Kendrick Lamar 29:36 - Sweetgreen vs. Chipotle: 300 Stores vs. 4,000 and Why No Brand Tie-Ups 30:19 - What Sweetgreenās Founders Look For When Hiring 32:05 - Slop Bowl Debate: Sweetgreen Wants a Rebrand 33:35 - Rapid Fire: Best Brand, Business Book and Sweetgreenās Stock Ticker 34:42 - TakeawaysNEWSLETTER:https://tboypod.com/newsletterOUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD:Submit a shoutout or fact: https://tboypod.com/shoutoutsSOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypodLinkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.āļø āLIVE from Bostonā ā Ben Affleckās AI genius. Bananas inflation-omics. Uberās data center piggybacking. +Top-smelling cities
26:15|Bumble got acquired in a happier-ever-after Private Equity endingā¦ We call it D.O.P.E.Apple just unveiled a dozen surprise home productsā¦ Itās the new bossā Living Room strategy.AI stock investing has become āa casinoā... so weāll tell you how to play it.Plus, Mark Zuckerberg canāt finish a Guinessā¦ (is that a sip or a struggle?)$AAPL $BMBL $AVGO $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.š” āiHomeā ā Appleās living room strategy. Bumbleās Kate Hudson moment. AIās casino stocks. +Zuckās Guiness
22:40|Bumble got acquired in a happier-ever-after Private Equity endingā¦ We call it D.O.P.E.Apple just unveiled a dozen surprise home productsā¦ Itās the new bossā Living Room strategy.AI stock investing has become āa casinoā... so weāll tell you how to play it.Plus, Mark Zuckerberg canāt finish a Guinessā¦ (is that a sip or a struggle?)$AAPL $BMBL $AVGO $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.š āDoll Bills, Yāallā ā American Girl Dollās 40th. Nobelās economic therapy. Dutch Brosā walk-thru. +Self-Driving Zambonis
23:51|The Nobel Prize for Economics went to Robert E. Hall and Michael Woodfordā¦ because clear is kind in Economics too.Dutch Bros opened their first walk-thru locationā¦ What's the LCD (Lowest Cost Differentiator)?American Girl Doll just turned 40 and is worth $1Bā¦ because the founder went anti-Barbie.Plus, Waymo is coming for hockey rinksā¦ The 1st self-driving Zamboni.$MAT $BROS $SPYGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.šÆāØļø āPumpkin Spice Tacoā ā Starbucksā Chipotle acquisition. SpaceXās cellular biz. Airbnb killed MidCenturyMod. +NFL Math Whiz
22:30|Starbucks wants to acquire Chipotleā¦ but it all comes down to beans.SpaceX could be your next cell service providerā¦ Elon has entered the telecom chat.Millennialsā Mid-Century Modern furniture has gone from cool to cringeā¦ But blame Airbnb.Plus, economicsā new math whizā¦ is a former Pro NFL Linebacker from the Baltimore Ravens.$CMG $SBUX $SPCX $ABNBGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.š« āSlug lifeā ā Vaselineās creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek
21:27|Weāre recording LIVE from NY AdWeek at SeedTagās headquartersā¦ We're in our MadMen Era. But we still got 3 fantastic stories for ya:Vaseline turned viral life hacks into new productsā¦ and treats the inventors like Youtube creators.AI assistant shopping is dividing Amazon vs. Shopifyā¦ but why outsource something you like to do?Hotels, complimentary cars, and speeding tickets on usā¦ itās not a free sample, itās a fun sample.$UL $MAR $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.š«µ āRe-Pokedā ā Facebookās movie sequel. Crocsā jibbitz bars. SpaceXās debt doozy. +Nasdaq x TBOY
24:00|SpaceX is lining up $40B in debt to buy Nvidia chipsā¦ This 1 deal explains our entire economy.Crocs stock is up thanks to Jibbitz bars, shoe tattoos, and āShoelleryā... (thatās shoe jewelry)The Social Reckoning premiers tonightā¦ but Mark Zuckerbergās not the villain, heās the Anti-Hero.Plus, we just signed an historic deal with Nasdaqā¦ And rang the stock market opening bell.$CROX $META $SPCXGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.š āTuna Tuesdayā ā Sushi Carving surge. Sam Altmanās AI movie. Red-Dye Dieselās drama. +Warren Buffett YouTube
22:36|Restaurants are loving 1,000-pound Tuna Carvingsā¦ cause Tuna Tuesday saves biz models.Diesel prices have officially doubled, but thereās 1 diesel you gotta knowā¦ Red-dye Diesel.The new Sam Altman movie is so controversial, Amazon dropped itā¦ weāll tell ya why.Plus, the biggest new YouTube stan?... Itās Warren Buffett (and he loves āUzbekistan Got Talentā).$AMZN $MSFT $GOOGGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.š āScary Goodā ā Halloweenās Skelly economy. Detroitās minivan miss. Rampās money musical. +Celeb Beauty Bubble
23:00|12-foot skeleton decorations make Halloween corporate Americaās favorite holiday.Ramp, the FinTech company, made a Broadway musical inspired by Hamilton.Detroitās 3 big car companies had 2 huge misses in 2026: Millennial Minivans & Boomer Hybrids.Plus, the biggest bubble right now isnāt AIā¦ itās celebrity beauty & beverage brands.$HD $ELF $GMGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making todayās top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.