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The Best One Yet
🏙️ “LIVE with Ryan Serhant” — The Theater Kid Who Sold Manhattan (Uncensored)
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Rent or buy? The question of our generation…
And there’s no one more fun to answer it than Ryan Serhant, the viral silver-haired real estate broker-turned-influencer and host of Netflix’s “Owning Manhattan.”
So LIVE from our Sold Out show at Irving Plaza in New York City on our IPO Tour, we sat down with Ryan for our wildest interview yet.
Ryan turned his failed theater career (and hand-modeling side-hustle) into a real estate empire. He headlined 9 seasons of Bravo's Million Dollar Listing, is a NYT bestselling author, and founded SERHANT, the most ambitious brokerage in America.
Ryan knows Real Estate and Reality TV more than anyone else - So he opens up about why he thinks there is no housing crisis, drops an unfiltered answer to the rent vs. buy question, and shares the next real estate boomtown nobody is talking about (spoiler: SC).
Ryan is the ultimate marketer’s marketer — He won’t just sell you a pen, he’ll sell you a penthouse.
But Ryan also thinks more thoughtfully about his life, his career, and his time than anyone we’ve ever met. Like his 1,440-Minute Rule that Harvard Business School wrote a case study on. He shares the pickup line he uses on both billionaires and bar crowds. He told us why his job is to (shockingly) to lose, and what he learned from firing an agent live on Netflix's cameras.
Plus, it’s always fun to know the favorite restaurant and most under-valued neighborhood of America’s most famous real estate agent. Did we mention he made us laugh more than we made him laugh?
CHAPTERS:
00:00 Intro: Ryan Serhant Live at Irving Plaza NYC (IPO Tour)
02:17 Ryan Serhant's Origin Story: Theater Kid Turned Top NYC Broker
04:45 Ryan Serhant's Rule for Selling Literally Anything
05:48 How to Build Confidence: Ryan Serhant's Letter to Your Future Self
09:00 The Pickup Line Ryan Serhant Uses on Billionaires and in Bars
10:14 Ryan Serhant on Failure: Winners Lose More Than Losers
14:02 Rent vs. Buy: Ryan Serhant's Answer for Today's Real Estate Market
14:45 Why Ryan Serhant Says There Is No Housing Crisis in America
16:44 From Hand Model to $10 Billion in Real Estate: Ryan Serhant's Big Pivot
19:45 Inside Owning Manhattan: Ryan Serhant on Making Netflix's Real Estate Hit
27:25 The 1,000 Minute Rule: Ryan Serhant's Time System (As Studied by Harvard)
29:42 Rapid Fire with Ryan Serhant: Best NYC Neighborhood, Book & Restaurant
30:29 Ryan Serhant Picks the Next Real Estate Boomtown
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🌹 “Zuck-dashian” — Kylie Jenner’s smartglasses. Kraft Ranch’s meme-dressing. Cadillac’s Iran Pivot. +Back To School?
21:04|World Cup tourists discovered Ranch dressing… so Kraft declared an internal “code meme.”Kylie Jenner launched designer smartglasses made by Meta… it could make Zuck a trillionaire.The War in Iran has changed General Motors… because that Cadillac factory pivoted to drones.Plus, the Back-To-School Season just began this week… the earliest Calendar Creep ever.$KHC $GM $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🥒 “Big Dill Energy” — Grillo’s viral week. Google’s A24 deal. Alan Greenspan’s jazz math. +Norway’s World Cup Fish
25:33|Grillo’s Pickles added 100K followers in 1 week… by treating Instagram like a music playlist.Google is getting into indie films… investing in the artsy A24 movie studio and giving it AI.Former Fed Chairman Alan Greenspan passed at 100… The Juilliard dropout changed economics with jazz music.Plus, Norway is winning the World Cup… by bringing 1 ton of cod fish with its soccer team.$GOOG $SPYGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🧔🏻 “The Beard Cup” — World Cup man-fluencing. Prime Day trick-or-treat. Napa’s AI Spa. + T-Rex Handbags
21:28|The World Cup is the super bowl of male grooming… and Lionel Messi is leaning into it.Amazon Prime Day begins tomorrow… here’s how to not get tricked by faux-deals.Blackstone acquired a spa in Napa Valley… because there’s AI data on the massage table.Plus, dinosaur leather is here… who wants to buy the world’s first T-Rex Handbag?Tryout to become the TBOY social editor for Instagram:https://app.joinroster.co/hiringchallenges/0f1390b6-2012-48a3-b75b-d11f667786ee/details Grab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets$OTLY $META $UL $BSNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🍦 “Banana Split” — Interview with Ben & Jerry’s Co-Founder Ben Cohen
50:44|For years, our entrepreneurial spirit animal has been Ben & Jerry… And now we get to sit down with Ben (the Ben) of Ben & Jerry. A guy who got his business start by making up numbers (literally).This hippie launched the biggest ice cream brand in America with his best friend from a dilapidated gas station in Vermont. And then pulled off the wildest acquisition deal in history, selling to Unilever for $326M (aka “The Double Dip”). Now they’re doing $1B in half-baked revenue.Along the way, Ben tells us how they invented the collab (hello, Phish), shares his favorite flavor (you’ve never heard it), and why he turned icy weather into hot cone sales with a financial trick shot using a thermometer.But Ben & Jerry got famous for giving out 1 ingredient every brand avoids: Politics. So today we’re asking Ben the big biz question of our time — Does it pay for a brand to take a stand? Is it a Profit Puppy… or an Ice Cream Headache?Yet Ben’s biggest bite out of business is happening now: “Save Ben & Jerry.” Ben is battling to buy back his beloved brand — and he share with us his playbook to pull it off, including (spoiler), candy?CHAPTERS:Yetis, this interview is truly our best one yet. You’ll hear:Ben & Jerry’s Vermonters-Only IPOHow Ben suffers from a lack of tasting senseWhy the best entrepreneurs make up the numbersHis Favorite FlavorThe Crazy Thermometer IdeaHow they innovated the “Pint” with Pics (and 1 wild photoshoot)Whether founders should get politicalThe Double-Dip greatest acquisition deal in historyHow Ben & Jerry became a “pimple” on Unilever’s buttCo-Founder FriendshipNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🧸 “Hand-Me-Downs” — Toy Story 5’s generationalism. SpaceX’s ATM Meme. Ben & Jerry’s Interview. +Boston’s Outta Beer
23:27|Toy Story 5 reveals an existential question… Is Hollywood just a bunch of Hand-Me-Downs?SpaceX is moon-meming, it’s now bigger than Amazon… because the stock market is Elon’s ATM.We interviewed Ben Cohen of Ben & Jerry’s Ice Cream… and whipped up a taste of it for you (literally).Plus, Boston actually just ran outta beer… because of Scotland’s World Cup fans.$DIS $SPCX $ULCreativity Inc (the book about Pixar): https://www.penguinrandomhouse.com/books/216369/creativity-inc-the-expanded-edition-by-ed-catmull-with-amy-wallace/ Grab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.👓 “Supermodels” — Snap’s $2200 Specs. World Cup’s half-halftime. Oatly’s crazy convention. +Wedding Witches
21:27|Snapchat launched SPECS, a computer for your face… because fashion is the 1 thing Zuck can’t copy.The World Cup’s “hydration breaks” are a money grab… Electronic Arts wants what FIFA’s having.Oatly’s turnaround recipe is working… Hosting the Davos of Decaf with matcha water fountains.Plus, the newest wedding trend… is hiring a Witch on Etsy to cast a $14 spell on the weather.Grab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-tickets$OTLY $META $ULNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.💪 “14-Pack Abs” — Hyrox’s IG takeover. Roku’s Golden Bachelor deal. Shaboozy killed Hermès Handbags. +European Minds
22:54|Hyrox just became the fastest-growing sport on earth… with $0 marketing budget.Roku got acquired by Fox Corp for $22B… it’s a Financial Facelift to get young fast.We’ve officially hit Peak Handbag… Hermes sales have fallen because of 1 Shaboozy song.Plus, the European mind cannot comprehend… French fry milkshake gas stations at the World Cup.$ROKU $FOX $LVMUY $HESAY $PPRUYGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🚖 “Robo Club” — Waymo+. Gaudi’s 144-year cathedral. GovAI’s surprise coalition. +Knickerbocker naming
20:45|Waymo launched its 1st subscription… Where’s the self-driving cold plunge?The Sagrada Familia is complete after 144 years…. And it’s filled with startup ideas.What do President Trump & Bernie Sanders agree on? Sam & Dario too?... Government AI.Plus, the origin of the New York Knicks name… is a 200-year-old marketing stunt.$GOOG $SPCX $SPYGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🚀 “Buzz Lightyearing” — SpaceX’s IPO. The Knicks’ MSG biz. Alo Yoga’s $1M yacht. +UNC’s billion-bet
24:12|SpaceX begins trading today, the record IPO launched… but the stock is a Pokemon card.The NY Knicks are a publicly traded company… but the stock has a 40% “Dolan Discount”.Alo Yoga is expanding to Europe… Luluemon went inclusive, Alo’s going on a yacht.The biggest winners of SpaceX’s IPO? The University of North Carolina.$SPCX $MSGS $LULUGrab your Tickets to the IPO Tour: Our In-Person OfferingSan Francisco 9/23: https://www.ticketmaster.com/event/1C0064AFB5F688BDBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.