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cover art for 🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.

The Best One Yet

🐑 "Ugly Beautiful" — Uggs' boots are back. Facebook turns 20. The Secret of Great Packaging.

Ep. 1132
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What’s that model wearing? Uggs. The sheepskin boot brand’s sales have surged to an all-time high — Because nostalgia follows a 20-year life cycle.

It’s Facebook’s 20th birthday and Zuck’s baby just had its best week ever — Meta stock is up 5x in the last 14 months because of Meta’s metamorphosis: From people to profit.

And a new study just discovered the type of packaging that sells the best — Because it’s what’s on the “inside” that counts, but what’s on the “outside” that sells.


$DECK $CROX $META


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