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The Best One Yet
⚡ “1st Pod in a Nuclear Reactor” — Inside Oklo’s Cancer-Fighting, Waste-Recycling Reactor
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You read that right: The first podcast we’re aware of recorded inside a nuclear reactor.
Yetis, the team at Oklo are fans of the show - And they paid to fly us down to Texas to visit their Nuclear Reactor and sponsor this episode. We sat down with their co-founder and CEO Jake DeWitte literally feet from a silo with splitting atoms so we could explore this wild new technology. And we interviewed Jake just like we would any CEO.
Because they’re building the most unique nuclear reactor in history: It’s tiny, tidy, and sexy. This next-gen nuclear power company runs on recycled fuel, it fits beside a data center, and it’s designed to look like a luxurious ski chalet.
Oklo was invested in early by Sam Altman (who became the Chairman) and is one of the few publicly-traded nuclear brands. And we say “brand” because they’re building a lifestyle brand - The Lululemon of Nuclear. Their vision is handful of nuclear company towns, where you work, live, eat, date, and play, all powered by a safe local nuclear reactor. And in addition to carbon-free electricity running on recycled uranium, they (no big deal) generate isotopes that can cure cancer.
Jake will tell us how they pulled off a nuclear breakthrough worthy of a 2nd Oppenheimer movie. And why the financials of a pre-revenue company justify the $8B valuation Wall Street’s given it. Plus, you’ll discover why a reactor glows blue, why he'd drink the water, and the one thing he disagrees with Sam Altman about.
$OKLO
Jack’s grad school essay on nuclear: More Nuclear Power Now
Yetis and Besties, this one's a field trip.
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🥗 “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet
36:27|LIVE from sold-out Boston… we sat down with 2 of the 3 co-founders of Sweetgreen.In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!).Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but they’ve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And they’ve figured out how to keep employees longer by hiring robots (the “Infinite Kitchen”).Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeserved, and how the founders rank taste/health/sustainability as marketing tactics. Want to know the 1 trait they look for in a job interview? The CEO and CCO of Sweetgreen told usPlus, if you think “Slop Bowls” is an offensive term (which we do), we actually rebranded it in real-time on-stage with both of them #BonusBowls #FreshCasual.But most of all, we just had fun catching up with 2 of the Caesars of Salads who turned kale from a Pizza Hut decoration into an economic force — And from the audience cheers, you know the hummus-headed Yetis did too.CHAPTERS0:00 - Intro (Live from Boston): Sweetgreen Founders Jonathan Neman & Nicolas Jammet 2:04 - How Sweetgreen’s Founders Met at Georgetown and Why They Opened a Salad Shop 4:42 - Sweetgreen Opened on the Wrong Side of the Street, Then Booked The Strokes for 20,000 Fans 8:52 - Sweetgreen’s Best-Selling Menu Item: How the Company Ranks Its Bowls 10:14 - Sweetgreen Wraps: Gen Z Growth, $11 Price and the Custom Tortilla 15:09 - Sweetgreen Infinite Kitchen: How Its Salad-Making Machine Changed Employee Turnover 19:31 - Sweetgreen Stock Down 80% From All-Time High: CEO Responds 21:51 - Is Sweetgreen Too Expensive? The $20 Salad Debate, Prices and Protein Portions 24:08 - Sweetgreen Marketing: Taste vs. Health vs. Sustainability 26:45 - Sweetgreen Limited-Time Offers and Collabs: Dan Barber’s Squash, Naomi Osaka, Kendrick Lamar 29:36 - Sweetgreen vs. Chipotle: 300 Stores vs. 4,000 and Why No Brand Tie-Ups 30:19 - What Sweetgreen’s Founders Look For When Hiring 32:05 - Slop Bowl Debate: Sweetgreen Wants a Rebrand 33:35 - Rapid Fire: Best Brand, Business Book and Sweetgreen’s Stock Ticker 34:42 - TakeawaysNEWSLETTER:https://tboypod.com/newsletterOUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD:Submit a shoutout or fact: https://tboypod.com/shoutoutsSOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypodLinkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.☘️ “LIVE from Boston” — Ben Affleck’s AI genius. Bananas inflation-omics. Uber’s data center piggybacking. +Top-smelling cities
26:15|Bumble got acquired in a happier-ever-after Private Equity ending… We call it D.O.P.E.Apple just unveiled a dozen surprise home products… It’s the new boss’ Living Room strategy.AI stock investing has become “a casino”... so we’ll tell you how to play it.Plus, Mark Zuckerberg can’t finish a Guiness… (is that a sip or a struggle?)$AAPL $BMBL $AVGO $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🏡 “iHome” — Apple’s living room strategy. Bumble’s Kate Hudson moment. AI’s casino stocks. +Zuck’s Guiness
22:40|Bumble got acquired in a happier-ever-after Private Equity ending… We call it D.O.P.E.Apple just unveiled a dozen surprise home products… It’s the new boss’ Living Room strategy.AI stock investing has become “a casino”... so we’ll tell you how to play it.Plus, Mark Zuckerberg can’t finish a Guiness… (is that a sip or a struggle?)$AAPL $BMBL $AVGO $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🎀 “Doll Bills, Y’all” — American Girl Doll’s 40th. Nobel’s economic therapy. Dutch Bros’ walk-thru. +Self-Driving Zambonis
23:51|The Nobel Prize for Economics went to Robert E. Hall and Michael Woodford… because clear is kind in Economics too.Dutch Bros opened their first walk-thru location… What's the LCD (Lowest Cost Differentiator)?American Girl Doll just turned 40 and is worth $1B… because the founder went anti-Barbie.Plus, Waymo is coming for hockey rinks… The 1st self-driving Zamboni.$MAT $BROS $SPYGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🌯♨️ “Pumpkin Spice Taco” — Starbucks’ Chipotle acquisition. SpaceX’s cellular biz. Airbnb killed MidCenturyMod. +NFL Math Whiz
22:30|Starbucks wants to acquire Chipotle… but it all comes down to beans.SpaceX could be your next cell service provider… Elon has entered the telecom chat.Millennials’ Mid-Century Modern furniture has gone from cool to cringe… But blame Airbnb.Plus, economics’ new math whiz… is a former Pro NFL Linebacker from the Baltimore Ravens.$CMG $SBUX $SPCX $ABNBGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell. “Slug life” — Vaseline’s creator hack. Agentic shopping bubble. Official hotel cars. +LIVE from NY AdWeek
21:27|We’re recording LIVE from NY AdWeek at SeedTag’s headquarters… We're in our MadMen Era. But we still got 3 fantastic stories for ya:Vaseline turned viral life hacks into new products… and treats the inventors like Youtube creators.AI assistant shopping is dividing Amazon vs. Shopify… but why outsource something you like to do?Hotels, complimentary cars, and speeding tickets on us… it’s not a free sample, it’s a fun sample.$UL $MAR $METAGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🫵 “Re-Poked” — Facebook’s movie sequel. Crocs’ jibbitz bars. SpaceX’s debt doozy. +Nasdaq x TBOY
24:00|SpaceX is lining up $40B in debt to buy Nvidia chips… This 1 deal explains our entire economy.Crocs stock is up thanks to Jibbitz bars, shoe tattoos, and “Shoellery”... (that’s shoe jewelry)The Social Reckoning premiers tonight… but Mark Zuckerberg’s not the villain, he’s the Anti-Hero.Plus, we just signed an historic deal with Nasdaq… And rang the stock market opening bell.$CROX $META $SPCXGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.🐟 “Tuna Tuesday” — Sushi Carving surge. Sam Altman’s AI movie. Red-Dye Diesel’s drama. +Warren Buffett YouTube
22:36|Restaurants are loving 1,000-pound Tuna Carvings… cause Tuna Tuesday saves biz models.Diesel prices have officially doubled, but there’s 1 diesel you gotta know… Red-dye Diesel.The new Sam Altman movie is so controversial, Amazon dropped it… we’ll tell ya why.Plus, the biggest new YouTube stan?... It’s Warren Buffett (and he loves “Uzbekistan Got Talent”).$AMZN $MSFT $GOOGGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.💀 “Scary Good” — Halloween’s Skelly economy. Detroit’s minivan miss. Ramp’s money musical. +Celeb Beauty Bubble
23:00|12-foot skeleton decorations make Halloween corporate America’s favorite holiday.Ramp, the FinTech company, made a Broadway musical inspired by Hamilton.Detroit’s 3 big car companies had 2 huge misses in 2026: Millennial Minivans & Boomer Hybrids.Plus, the biggest bubble right now isn’t AI… it’s celebrity beauty & beverage brands.$HD $ELF $GMGrab your Tickets to the IPO Tour: Our In-Person OfferingBoston 10/14: https://tickets.citywinery.com/event/tboy-the-ipo-tour-in-person-offering-8cdhupSeattle 11/4 (21+): https://www.axs.com/events/1446394/the-best-one-yet-ticketsNEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.