The Baddest Bitch in the Building

🩷 Love the show? Join the Patreon!📚Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Is it the end of the influencer era? In this episode I discuss the lies and exploitation keeping most influencers relevant. I'll also get into some data and history because the math ain't mathing y'all.PS I highly recommend watching this on YouTube so you can see the visuals <3Timestamps:0:00 Intro10:12 Why do they all look the same?13:26 The rise of the middle class influencer17:33 How influencers prey on your insecurities35:40 Is being anti-influencer a disguise for misogyny?If you get ads at the beginning of this episode, add ~3 minutes to the timestampsSources:Creator Earnings Report 2023From Norway to Wisconsin, children want to be social media influencers when they grow upThe Creator Economy Has a New Middle ClassThe Post-Pandemic Workplace: The Experiment ContinuesReport: How Brands Can Succeed at Influencer MarketingEpisodes mentioned:The dark side of "sprinkle sprinkle" (listen on Spotify or Apple Podcasts)Everything you need to know about your menstrual cycle & how to sync it with your life (listen on Spotify or Apple Podcasts)__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.I worked with some of the highest-ranking women in corporate Canada. Here are 7 behaviours I observed among all these women. As Machiavelli says in The Prince, appearances matter more than reality. Enjoy ;)Timestamps:0:00 Intro2:05 Behaviour 14:30 Behaviour 212:54 Behaviour 314:34 Behaviour 417:05 Behaviour 521:14 Behaviour 624:11 Behaviour 726:23 Bonus behaviourIf you get ads at the beginning of this episode, add ~3 minutes to the timestampsEpisodes mentioned:Patriarchy Hack #33: Trigger people’s need to prove themselves to you (listen on Spotify or Apple Podcasts)__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚There are 20 other habits to unlearn, habits that the patriarchy groomed into you. Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Short form content has enshittified a lot of the discourse around women empowerment. A lot of “feminist” content has been condensed into easy to digest soundbites that follows a specific formula (which I’ll get into).In this episode I’m going to discuss three big cases of what I call “brain rot feminism” (aka pseudo women empowerment or choice feminism) that have probably shown up on your feed at some point.Timestamps:0:00 Intro6:08 The formula7:46 Example 1: Having a bf is embarrassing18:09 Example 2: “As he should”27:22 Example 3: Being a girl’s girl32:30 The solutionIf you get ads at the beginning of this episode, add ~3 minutes to the timestampsEpisodes mentioned:Is falling in love a patriarchal trap? (Listen on Spotify or Apple Podcasts)Smart women can’t afford to romanticize love (Listen on Spotify or Apple Podcasts)There’s a big loophole in the patriarchy & it’s been hidden in ancient texts (Listen on Spotify or Apple Podcasts)__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚There are 20 other habits to unlearn, habits that the patriarchy groomed into you. Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Welcome to the second episode of Machiavelli for Women. In this series, I decode The Prince, one of the most controversial texts in history, to help women flip the patriarchy on its head.In this episode, I discuss the most dangerous type of friend in our circle. This person hides in plain sight and their danger might be dormant for years, until triggered. And sometimes, that dangerous friend is not even a person at all...BTW this article by Elizabeth Stice was my inspo for the AI angle of this discussion.  xoxoxoNeekoloTimestamps:0:00 Intro3:57 What Machiavelli says13:04 Two reasons women aren't united23:12 The MOST dangerous of all29:48 How to take back controlIf you get ads at the beginning of this episode, add ~3 minutes to the timestampsMusic credit © Chœur des Marais, Villefranche sur Saône, Fr__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚There are 20 other habits to unlearn, habits that the patriarchy groomed into you. Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Commitment and loyalty are glorified ways of infantilizing ourselves. Patriarchy needs to mentally capture women in order to function, and one of its PR team's favourite marketing tactics is "commitment."In this episode I'll discuss:Why you've been conditioned to think your worth depends on how committed you areHow people play mind games to make you commitThe different disguises loyalty wearsAn example of a baddie who committed, got screwed over, became unattached, and found huge success 4 strategies to never fall victim to loyalty againIn a world full of sheep and wolves, be a fox.✨Hope you love it and can use this law to make your dreams come true. You are the baddest bitch in the building.Love, NeekiTimestamps:0:00 Intro6:02 Unlearning the crap21:35 The law in the wild27:32 What this means for you41:00 Exceptions & final thoughtsIf you get ads at the beginning of this episode, add ~3 minutes to the timestamps__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚There are 20 other habits to unlearn, habits that the patriarchy groomed into you. Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Patriarchy has made us believe we’re separate. It has pitted men against women, women against women, women against men. But this division is based on manufactured fear and scarcity. The truth is, we were never separate and we never can be.In fact, the ancients revealed five fundamental truths about humanity, the meaning of life, and what it means to be you. Those truths tell us exactly how to escape from the patriarchy.And it all starts with the consciousness you’re about to gain. Timestamps:0:00 Intro6:34 The first truth15:53 The second truth21:53 The third truth30:37 The fourth truth34:43 The fifth truthIf you get ads at the beginning of this episode, add ~3 minutes to the timestampsThe inspiration behind this episode: https://youtu.be/ADYdypHZb2ASources:When Fear Shrinks the BrainWhat Is the Spooky Science of Quantum Entanglement?__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚There are 20 other habits to unlearn, habits that the patriarchy groomed into you. Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Classic Disney villains aren't just baddies with red nails, colourful eyeshadows, and arched eyebrows, they're a goldmine of information. Just like its Hidden Mickeys, Disney left some hidden messages about patriarchy, female power, and self-actualization among its baddie villains.Timestamps:0:00 Intro4:58 The first truth19:39 The second truth24:57 The third truth32:21 Recap + closing thoughtsIf you get ads at the beginning of this episode, add ~3 minutes to the timestampsEpisodes mentioned:There's an entire side of patriarchy you know nothing about (listen on Spotify or Apple) Do NOTHING for men | Machiavelli vs Patriarchy Ep. 1 (listen on Spotify or Apple)__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays

🩷 Love the show? Join the Patreon!📚There are 20 other habits to unlearn, habits that the patriarchy groomed into you. Get a digital or signed copy of How to Hack the Patriarchy here, shipped directly from me.You can also purchase on Amazon or get a PDF or EPUB file.Free preview available here.Welcome to the first episode of Machiavelli vs Patriarchy. In this series, I decode The Prince, one of the most controversial texts in history, to help women flip the patriarchy on its head.In this episode, I discuss the Machiavellian strategy of why we should never build up another person and apply it to relationship dynamics with men.xoxoxoNeekoloTimestamps:0:00 Intro2:22 What Machiavelli says7:33 Why being in love makes you stupid11:36 The sneaky way we're socialized19:46 Why you've been doing too much for menIf you get ads at the beginning of this episode, add ~3 minutes to the timestampsMusic credit © Chœur des Marais, Villefranche sur Saône, FrEpisodes mentioned:Is falling in love a patriarchal trap? (listen on Spotify or Apple) Patriarchy Hack #32: Stop trying to be understood by everyone (listen on Spotify or Apple) Patriarchy Hack #35: Never do anything with the expectation of gratitude (listen on Spotify or Apple)__________🎙️ About the podcast: The patriarchy is starting to crumble, but sadly it probably won't be fully dismantled in our lifetime. In this podcast, I help women exploit the system's loopholes while finding the hidden ways the patriarchy conditions us to leak our power. Because guess what? Power isn't given, it's either taken or created. And it's time to take back the power the patriarchy stole from us.👸 About Neeki: I earned my Bachelor’s in Public Policy with High Distinction and went on to complete my Master’s in Political Science, both at the University of Toronto. I've been invited to present my research on how underdogs build and leverage power at conferences across North America. Before launching this podcast, I worked in management consulting, advising senior executives at some of Canada’s largest companies.__________🌸 IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: @baddestbinthebldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💓 ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @baddest.b.in.the.bldg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠💘 Collabs/partnerships: neeki@biggestbaddie.com🔐 Unlock bonus episodes & join our private community on Patreon💌 Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠The Baddie Brief⁠⁠⁠⁠⁠⁠⁠⁠, a 1-minute read to give you a little reminder of a hack from one of the girly laws (that you prob forgot), delivered twice monthly on Fridays