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Austin's 'Brothers' Incentive: Boosting Local Economy

Brothers TV Series Secures $150K Incentive in Austin: Boosting Local Economy & Creativity Austin city leaders have approved a $150K incentive for the new Apple TV series Brothers, starring Matthew McConaughey and Woody Harrelson. This marks the first award under the citys updated Creative Content Incentive Program, aiming to boost the local economy and support Austin-based creatives and small businesses. The production company, Hermanos Productions, will receive the funds tied to local wages, expected to generate nearly $160K in direct and related economic impact. This initiative highlights Austins commitment to fostering its creative community and leveraging film and television productions to benefit residents.

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