In The Attention Economy, hosts Sonia and Simon explore how we’ve shifted from a fossil-fuel-driven economy to one powered by grabbing quality, authentic attention. Through both long and short-form content, they uncover how businesses, influencers, and creators are fighting for your focus in a world full of distractions.

Welcome to The Attention Economy 

"The Attention Economy" is a podcast that explores the shift from a fossil fuel-driven economy to one fuelled by attention, the most valuable commodity in today’s digital world. In an age of constant distractions and limited time, we examine how businesses, influencers, and creators compete to capture your focus. From social media platforms to advertising, we reveal the strategies that drive engagement and influence consumer behavior. Join us as we dive into the profound impact attention has on marketing, media, and society, shedding light on why attention has become the currency of the modern world.

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The Attention Economy

Welcome to The Attention Economy