The ASD Podcast

Our objective at the Association of Sporting Directors is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director. Season 1 of the ASD Podcast covers key topics, the future development of the sporting director role and fascinating insights from practitioners working at the heart of the professional game. It focuses on effective decision making and is brought to you by Paul Musa, host of the What The Footie Podcast, who spoke to five ASD members.

Season 1, Episode 1 of the ASD Podcast features Gregg Broughton (Director of Football at Blackburn Rovers). Gregg was previously Academy Director at Norwegian side Bodø/Glimt, Academy Manager and Head of Academy Recruitment at Norwich City and Academy Manager at Luton Town.This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast.In this episode Paul & Gregg discuss the importance that the academy plays when creating a medium-long term sporting strategy, how to build a high performance team around the sporting director, the secrets behind the success of FK Bodø/Glimt, the ambition of Blackburn Rovers and so much more.The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

Season 1, Episode 2 of the ASD Podcast features Matt Jordan, VP of Global Football at Trivela Group (an American sports investment firm who recently acquired a controlling stake in Walsall FC). Matt was previously SVP & General Manager at Houston Dynamo FC and Technical Director at Montreal Impact.This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast.In this episode Paul & Matt discuss the rise of the multi-club ownership model and what it's like operating within it on a day-to-day basis, how to manage upwards within a football club, the importance of strategic alignment, the ambition of Walsall FC/Trivela Group and so much more.The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

Season 1, Episode 3 of the ASD Podcast features Zoran Krneta (Sporting Director at Charlotte FC). Zoran was previously owner and co-founder of Star Sports & Entertainment Ltd, a global sports agency representing soccer players worldwide.This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast.In this episode Paul & Zoran discuss the challenges around the MLS rules and regulations, building a medium-long term sporting strategy, how to build a high performance team around the sporting director, the role of networks in delivering a competitive edge, the ambition of Charlotte FC and so much more.The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

Season 1, Episode 4 of the ASD Podcast features Mark Cartwright (Sporting Director at United Soccer League). Mark was previously Technical Director at Stoke City FC.This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast.In this episode Paul & Mark discuss the growth of the USL, building a medium-long term sporting strategy, the strategies which led to Stoke's sustained success in the Premier League, being a sporting director within a club vs a league, the role of networks in delivering a competitive edge, the ambition of USL and so much more.The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

The Season 1 Recap of the ASD Podcast features representatives from two ASD Partners. Rich Buchanan (Performance Director at Zone7) and Ed Sulley (Director of Customer Solution at Hudl). This episode is brought to you by Paul Musa, host and producer of the What The Footie Podcast.In this episode Paul, Rich & Ed reflect on Season 1's theme of effective decision-making, discuss the top three takeaways from the episodes and how they enable sporting directors to become more effective decision-makers. The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.

The ASD x Hudl roundtable is moderated by Dr Daniel Parnell (CEO at the ASD) and Ed Sulley (Director of Customer Solution at Hudl). The episode features Gus Williams (National Talent Pathway Manager at the Welsh FA), Lucy Rushton (General Manager at Bay FC), Alan McTavish (CEO at Everton Women), Gareth Jennings (Technical Director at UAE Pro League) and Fergal Harkin (Director of Football at Standard de Liège).This episode is brought to you by Hudl.This roundtable reflects on the role that data plays in player recruitment, the evolution of the role of sporting director, the secrets to building success and leading multi-disciplinary teams.The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.This episode is produced by Paul Musa, host and producer of the What The Footie Podcast.

Episode 7 of the ASD Podcast features Bruno Costa (Sporting Director at Fortaleza Esporte Clube). Bruno was previously Director of Scouting & Players Recruitment at San Jose Earthquakes and Head of Scouting for the Brazil Youth National Teams.This episode is brought to you by Paul Musa, sports lawyer and host and producer of the What The Footie Podcast.In this episode Paul & Bruno discuss the importance of culture when creating a medium-long term sporting strategy, developing a game model, the secret to managing upwards, working in a multi-disciplinary team (decision making, disagreeing productively and feedback channels) and so much more.The Association of Sporting Directors' mission is to support, develop, and connect our members who are spread out across the globe and all bring unique skills and experiences to the role of sporting director.