Share

cover art for Rethinking Traditional Value Propositions

The Art of the Impossible

Rethinking Traditional Value Propositions

Season 1, Ep. 8

The world of design and manufacturing is digitizing at an exponential rate. Whilst keeping abreast of changes might represent a challenge to some, it also presents a great opportunity for businesses to rethink traditional value propositions and apply them to new products, markets or even business models in timescales once thought of as impossible. But how do we get there? To explore this topic, Asif Moghal is joined by Charlotte Horobin, regional director across the Midlands and East for Make UK, and Ralf H. Komor, from Komor Interim Management.

More episodes

View all episodes

  • 6. Designing and digitising liveable spaces beyond earth

    37:48||Season 4, Ep. 6
    Space exploration is in a constant state of innovation and development. As we advance understanding of it, astronauts are able to go further, and stay longer, in space. An inevitable step in this evolution is to explore how human habitats can exist in space and beyond. Sebastian Aristotelis is doing just this. As founder of SAGA, an architectural firm specialising in space architecture, he uses his terrestrial experience in extreme environments like the Arctic to build structures fit for elsewhere in the galaxy. With such an impressive goal, Sebastian started SAGA with a clear plan of action: to put human wellbeing first.
  • 5. Revolutionising India’s mini-mobility industry

    37:42||Season 4, Ep. 5
    The automotive industry thrives on the pursuit of innovation—newer, bigger, and better. Vayve Mobility approaches this demand with a unique vision, focusing on agility and sustainability at the core of its vehicle designs.With two models currently on the market, Vayve Mobility creates next-generation cars powered by electric charging and solar energy, aligning performance with environmental responsibility. Headquartered in India, the company designs vehicles specifically tailored to withstand high temperatures and navigate dense traffic seamlessly.Nilesh Bajaj, CEO of Vayve Mobility, has leveraged his expertise in electronics design to spearhead the development of the company’s groundbreaking vehicles. Vayve made history by introducing India’s first line of eCars and earned the 2024 Global Startup Award for Best Greentech of the Year. In this episode, Nilesh delves into Vayve’s digital transformation journey and its vision for shaping the future of the automotive industry.
  • 4. Ensuring net-zero employment rates in the rise of AI

    38:07||Season 4, Ep. 4
    Digital transformation is a constantly evolving process, with new technology rapidly entering the fray. Currently, the biggest buzz centres around artificial intelligence (AI), which offers several opportunities – although some can be controversial. Riddhi Karambelkar is Head of Manufacturing Engineering at Brompton Bicycle and strives to make AI and humans work together. With the belief that new technology should enhance jobs, not replace them, she is streamlining Brompton’s workflow by allowing AI machinery to perform everyday tasks, enabling more time to focus on profound creativity. In this episode, Riddhi shares insights into how to ethically implement digital tools all while valuing the skills of employees.
  • 3. Data visualisation – the key to driving business performance?

    46:39||Season 4, Ep. 3
    Druck has taken a very manual industry and turned it into something very digital. The company specialises in highly-configured pressure sensors developed for a range of applications–from nuclear engineering to aerospace. Claire Aitchison is Druck’s Executive Operations Leader. During her time at the company, she noticed that many customers needed Druck’s products, but didn’t have the resources or budget to go through an extensive trialling process. This led Claire to forming a data-driven solution for Druck customers. She breaks down her approach in the next episode of The Art of the Impossible.
  • 2. Digitising traffic management for cities of the future

    47:47||Season 4, Ep. 2
    Yunex Traffic is a global leader in intelligent traffic solutions. The company creates digital options for a previously practical industry, working with highway authorities to improve the function of roads. Its solutions transform cities into places where people can live, work, and move more freely with a better quality of life.The company maintains a strong focus on sustainability, aiming to reduce emissions in the automotive industry – which accounts for a large portion of the climate crisis. Improved systems such as LED traffic lights and wireless systems cut down on materials like copper and provide a more efficient use of energy that makes the right steps toward a sustainable future for traffic control. Simon Martin, Head of Global Manufacturing for Yunex Traffic, reflects on the company’s digital transformation process, the introduction of AI and AR to its workflow, and its unwavering commitment to sustainability.
  • 1. A transitionary tale – top tips from a product design expert turned consultant

    34:45||Season 4, Ep. 1
    As consumer products become more plentiful and accessible, it is increasingly difficult to get noticed. However, product consultancies like Zentry Point take away this challenge and provide production advice as well as design expertise.  Zentrypoint Co-founder, Joe Zak, shares insights from his journey in product design and consultancy, discussing how embracing digital transformation has reshaped both his approach and the outcomes for his clients when bringing a new product to market.
  • 1. dormakaba: creating a flourishing data ecosystem

    35:04||Season 3, Ep. 1
    One of the cornerstones of digital transformation is integration. Making systems work together efficiently so no data is lost is a challenge that all companies face in their journeys. How do you manage it internally and how does it affect other parts of the business? From recruitment to clients and the product itself, we explore how Alexander Bradfisch, Senior Vice President of EntriWorX at dormakaba, found the solution to this challenge, and how this new ecosystem transformed their business.
  • 6. Northvolt: 3D Design at the Heart of a Sustainable Future

    44:58||Season 3, Ep. 6
    Most people would assume that a transition to 3D and digital design is more about productivity and efficiency but for some businesses, the added objective of achieving greater sustainability triumphs profit. Sustainability through innovation is at the core of the Swedish battery manufacturer Northvolt. They have taken digital transformation a step further by innovating across the entire business infrastructure. Not only does this apply to the design of products, it’s even reflected in the design of the global manufacturer’s factory floors. All the way through to the recruitment process which embeds strong values of passion to drive change and sustainability. Factory Layout and Modelling Engineering Manager Axel Save has been with the scale up since 2020, while the business was still a start-up, and has implemented and overseen the transition from 2D into 3D factory layout design across the manufacturer’s ten global sites. At the heart of Axel’s journey with Northvolt has been strong passion to deliver positive change through the production of sustainable batteries and this starts before the beginning of the manufacturing process – with the design of the factories.
  • 3. Nijhuis Saur Industries: Moving into 3D

    50:18||Season 3, Ep. 3
    From technical drawings to visual walkthroughs, 3D in design has been a game changer on all levels. 3D visualisation enables more iterative and agile workflows, leading to more straightforward communication with internal and external stakeholders.In the third episode of season three, we explore the move from 2D to 3D with Ted Page, Head of Digital Design at Nijhuis Saur Industries We delve into the challenges, potential blockers, and the opportunities that derive from the move between 2D to 3D.