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S2 E6 - Fern Everall - The Service Layer

In this episode of The AdPod Wayne sits down to chat with Fern Everall, Global Chief Strategy Officer at Hybrid Theory. They discuss the evoluton of the service layer, the different types of companies within it, the roles they serve and the evolution of them - particularly since the pandemic.


It's a fun episode with tonnes of real world experience and very rounded thinking.