Inside The Shift

Discover how working with 3D content can help you achieve scalability across your marketing channels, increase your creative output, and save production time and cost. Keeping brand consistency across all mediums has never been easier.

How does one of the world's leading luggage brands leverage our 3D and AR services? Why is Samsonite adopting a 3D-First strategy across 19 markets? And how have workflows and processes evolved internally since integrating 3D and AR into daily operations? That–and much more–will be answered in this episode as we sit down with Edouard Wattel, Vice President of Digital & E-Commerce, and Joeri Van Holder, Senior Digital Marketing Manager at Samsonite Europe, at their HQ in Belgium to learn how these early adopters have been working with 3D since 2017—and why they haven't been able to scale 3D and AR for their eCommerce and marketing until now. As always, you're guided by The 3D Podcast host Rickard Lönn and Fibbl 3D expert Mattias Österberg.

INSIDE THE SHIFT takes us behind the scenes and into the heart of early-adopting footwear & fashion brands—spotlighting their transformation journeys and how immersive 3D/AR experiences unlock exponential business value.

Join us as we introduce and explore our new community platform and inspiration hub 'Fibbl Ideas.' It is a curated open-source collection of ideas from our global community of brands, business professionals, and creators–and a go-to platform for inspiration and expert content on 3D and Augmented Reality for B2B and B2C.

Join Fibbl experts Mattias Österberg and Rickard Lönn, as they provide behind-the-scenes access to the thinking, strategy, and implementation that enabled a successful 3D experience on Løci’s e-commerce and marketing campaigns.

London-based footwear brand Zach is one of the true pioneers of 3D product experiences and 3D product content, having found a way to benefit from the latest advancements in 3D technology. If you're a smaller brand trying to position yourself in a crowded market, this episode is for you.

Join eCommerce expert Mattias Österberg and host Rickard Lönn in this premiere episode featuring Michael Slagman, Head of eCommerce at Nubikk—the Dutch footwear brand known for its early 3D adoption.