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ChatGPT Boosts Online Shopping Referrals by 28%

ChatGPTs influence on online shopping surged during Black Friday, with referrals to retail apps increasing by 28% compared to last year. Amazon and Walmart reaped the most benefits, with Amazons share jumping to 54% and Walmarts growing to nearly 15%. Despite this growth, AI chatbots still account for a small fraction of online shopping referrals, with less than 1% of ChatGPT sessions leading to a retail app. However, shoppers referred by AI chatbots are 38% more likely to make a purchase, indicating AIs potential impact on purchasing decisions.

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