Talking Sport & Tech

The Talking Sport & Tech podcast gives you a glimpse into the lives of inspiring leaders and entrepreneurs from the sport and physical activity sector.

Hosted by Milly Pelmore and Alex Zurita from Sport Tech Hub, powered by London Sport, this podcast brings together leaders and innovators in the sports and technology sectors.

Through these motivational and uplifting conversations, we're finding out what really makes these leaders tick, exploring their growth stories, sharing learnings and driving the adoption of technology as a tool to increase physical activity levels in London and beyond.

Alex Zurita

Alex Zurita is London Sport’s Head of Sport Tech Hub, with responsibility for shaping its strategic commitments to supporting technology, data and digital initiatives designed to raise levels of participation in physical activity and sport in the capital and beyond. Alex has led Sport Tech Hub’s delivery since its inception, supporting over 35 tech ventures which, between them, have reached more than 130,000 Londoners and raised over £4.2m of investment.

Milly Pelmore

Milly leads the operations and delivery of Sport Tech Hub programmes, including our innovation accelerator. She supports our founders throughout their time with us, developing business plans to enable them to get their new venture up and running in the best way for them and their audience, connecting them to the sector and ensuring it all supports the broader work of London Sport.