Share

cover art for Sustainable Futures

Sustainable Futures

The sustainability podcast from Kantar.


Latest episode

  • Brands Are Doing the Work. Why Aren't They Talking About It?

    31:09|
    Why do so many brands invest in sustainability but struggle to communicate it? In this episode of Sustainable Futures, Jonathan Hall speaks with Maddy Cooper, Founder and CEO of Flourish, about the gap between sustainability action and marketing execution. Maddy shares her journey from marketing agency leader to climate entrepreneur, the challenges of building a business as a female founder, and how Flourish is helping brands navigate legal complexity, overcome greenhushing, and turn sustainability credentials into credible brand growth. 

More episodes

View all episodes

  • What If Mental Health Support Was Available When You Needed It?

    36:48|
    What if mental health support was available the moment you needed it?Professor Jessica Schleider is challenging long-held assumptions about how care should be delivered, pioneering evidence-based single-session interventions designed to reach people quickly, affordably and at scale. In this episode, she joins Valeria Piaggio to discuss the future of mental health, why so many people are falling through the cracks, and how innovation can help build a more equitable system.
  • Designing AI for People, Not Just Profit

    28:18|
    As AI rapidly reshapes marketing and consumer experiences, how can brands innovate without compromising trust? In this episode of Sustainable Futures, Valeria Piaggio and Jonathan Hall explore the growing importance of responsible AI, drawing on initiatives such as the Inclusive AI Playbook developed through the Unstereotype Alliance and industry efforts to create more inclusive advertising. They discuss the risks of bias, the importance of ethical and environmentally responsible AI, and why marketers must think about what AI can do for people, not just efficiency or profit. The conversation also examines how leading organisations are approaching responsible marketing and why the brands best positioned for growth will be those that treat intelligence as both an opportunity and a responsibility, with people at the heart of every decision.
  • The Alchemy of Bringing People Together

    31:38|
    Sustainability doesn’t scale through perfection. It scales through participation.In this episode of the Sustainable Futures Podcast Jonathan Hall speaks with Lucy Cleland, co-founder of Country and Townhouse and Future Icons, to share how influence, culture and storytelling can drive change from within. From building platforms that spotlight progress to shifting the narrative beyond fear and guilt, they explore how sustainability can be made visible, desirable and part of everyday decision-making.
  • Circularity as a Growth Strategy, Not a Cost

    32:53|
    Circularity is key to sustainability in business -financial as well as environmental. So, what does it take to turn ambition into action?In this episode, Catherine David, CEO of WRAP, joins Jonathan Hall to share how businesses can accelerate circular living across systems, supply chains and everyday behaviours. From tackling food waste to redesigning business models, they discuss scaling what works and making circularity a driver of growth.
  • The Leadership Shift Behind Sustainable Transformation

    29:24|
    In this episode of Sustainable Futures, Jonathan Hall is joined by David Williams, Founder and CEO of Impact International, to explore what it really takes to turn sustainability ambition into action.Drawing on over 45 years of experience, David reflects on his journey building a business focused on unlocking human potential, and why behaviour change sits at the heart of sustainable transformation. From the limitations of traditional, profit-first models to the untapped opportunity within organisations, he shares why many businesses struggle to act despite having the right intentions.
  • Advertising, Climate and the Information Integrity Crisis

    32:03|
    In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm.They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinformation is now a board‑level issue, as well as the opportunity for advertising to drive the net zero transition.