Sustainable Futures

As AI rapidly reshapes marketing and consumer experiences, how can brands innovate without compromising trust? In this episode of Sustainable Futures, Valeria Piaggio and Jonathan Hall explore the growing importance of responsible AI, drawing on initiatives such as the Inclusive AI Playbook developed through the Unstereotype Alliance and industry efforts to create more inclusive advertising. They discuss the risks of bias, the importance of ethical and environmentally responsible AI, and why marketers must think about what AI can do for people, not just efficiency or profit. The conversation also examines how leading organisations are approaching responsible marketing and why the brands best positioned for growth will be those that treat intelligence as both an opportunity and a responsibility, with people at the heart of every decision.

Sustainability doesn’t scale through perfection. It scales through participation.In this episode of the Sustainable Futures Podcast Jonathan Hall speaks with Lucy Cleland, co-founder of Country and Townhouse and Future Icons, to share how influence, culture and storytelling can drive change from within. From building platforms that spotlight progress to shifting the narrative beyond fear and guilt, they explore how sustainability can be made visible, desirable and part of everyday decision-making.

Circularity is key to sustainability in business -financial as well as environmental. So, what does it take to turn ambition into action?In this episode, Catherine David, CEO of WRAP, joins Jonathan Hall to share how businesses can accelerate circular living across systems, supply chains and everyday behaviours. From tackling food waste to redesigning business models, they discuss scaling what works and making circularity a driver of growth.

In this episode of Sustainable Futures, Jonathan Hall is joined by David Williams, Founder and CEO of Impact International, to explore what it really takes to turn sustainability ambition into action.Drawing on over 45 years of experience, David reflects on his journey building a business focused on unlocking human potential, and why behaviour change sits at the heart of sustainable transformation. From the limitations of traditional, profit-first models to the untapped opportunity within organisations, he shares why many businesses struggle to act despite having the right intentions.

In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm.They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinformation is now a board‑level issue, as well as the opportunity for advertising to drive the net zero transition.

What if every product had an identity that lived far beyond the point of sale?In this episode, Jonathan Hall is joined by Natasha Franck, Founder and CEO of EON, to explore how digital product identities are reshaping commerce, circularity and value creation. Natasha explains how treating products as assets, not disposable goods, enables resale, repair, recycling and entirely new business models, while helping brands capture product lifetime value for the first time.They discuss digital product passports, EU regulation, the role of GS1 standards, and why identity is the missing link in making the circular economy work at scale.