Sushi Fridays The Podcast

In EP027 of Sushi Fridays The Podcast, Joshua Smith, independent perfumer and founder of Paraphrase (formerly Libertine Fragrance), shares his journey from industrial design to creating a unique Canadian fragrance brand. Josh discusses the artistic process behind crafting fragrances, the importance of storytelling in branding, and how his Canadian roots influence his business approach. Josh also reflects on the challenges of entrepreneurship, marketing strategies for growth, and the significance of retail partnerships. He emphasizes the need for balance in creative work and shares insights on navigating burnout as a creative entrepreneur.This episode is especially for you if you’re:A creative founder building a brand A fragrance lover or fragrance enthusiastSomeone who loves the worlds of art, design, style, branding, marketing, and business, and how they all come together to create a truly authentic brand loved by its fans.Connect with Andrea:⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠Connect with Josh:IG: https://www.instagram.com/libertinefragranceWe look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

In EP026 of Sushi Fridays The Podcast, Sydney Beder shares his extensive journey in the fashion industry, discussing his early influences, the evolution of his career, and the importance of sustainability and local support for independent designers. He reflects on his experiences with brands like Lululemon and Roots, emphasizing the need for a deeper connection to culture and the environment in fashion. He also advocates for a resurgence of independent designers and stresses the importance of understanding the end user in building a successful brand. Interview highlights:Fashion is a reflection of our culture and identityIn-store experiences are crucial for fashion retailWhy Roots is an iconic Canadian brandEmerging designers need support and resourcesThe future of fashion must prioritize sustainability Connect with Andrea:⁠LinkedIn⁠:⁠⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠⁠Fashion Brand IG @andreapascual.co:⁠⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠⁠⁠Sushi Fridays IG @sushifridayspod⁠:⁠⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠⁠ Connect with Syd:LinkedIn: ⁠https://www.linkedin.com/in/sydney-beder-a3461828/⁠ We look forward to your 5-star rating and review of Sushi Fridays The Podcast to keep this show ranked and visible.  You can support our growth here:⁠ ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠⁠

In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing. Interview highlights:* Community over virality* Social media management and burnout* The influencer and creator landscape* Building a community for the chronically online* Support and structure for social media managers* Why being great at social media marketing
needs continuous learning* Social and cultural trends and events for and from different communities and perspectives Connect with Andrea: ⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠ Connect with Qetsiyah:LinkedIn: https://www.linkedIn.com/in/qetsiyahjacobson We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible.  You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

In EP023 of Sushi Fridays, Priyanka and Shannon, co-founders of Volv, discuss their journey in creating a news app that caters to the needs of younger audiences.They share insights on:their design philosophythe importance of user feedbackthe challenges of fundraising as female founderstheir vision for the future of the app tthe significance of community buildingbranding to establish their presenceThroughout the episode, I also share how I can apply Priyanka and Shannon’s process and lessons to my own businesses.Connect with Andrea:⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠Connect with Volv: IG @getvolv: https://www.instagram.com/getvolv/Website: https://volvmedia.com/We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. You can support our growth here: ⁠https://buymeacoffee.com/sushifridayspod⁠

In EP022 of Sushi Fridays the Podcast, Jamie Bell, business lawter and founder of The Contracts Market, emphasizes the importance of contracts in business relationships and the confidence they bring. Jamie provides advice on important clauses to include in contracts, such as detailed service descriptions, timelines for deliverables, and ownership of deliverables. She also discusses the challenges of collaborating with friends and the need for open conversations and written agreements. Jaime speaks on:Establishing clear expectations and protecting your business in client relationshipsImportant clauses to include in contractsCollaborating with friendsReviewing and amending contracts when necessary, and seeking legal advice when dealing with complex agreementsConnect with Andrea:⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠Connect with Jaime: IG @contractsmarket: https://www.instagram.com/contractsmarket/Website: www.thecontractsmarket.com

In EP021 of Sushi Fridays, Alan Michael, a Louisiana-based creative, shares his journey and perspective on being a stylist and storyteller, courtesy of the Bayou.Alan discusses:Fashion styling and creativityExpanding his career beyond stylingChallenges as a creative in LouisianaDream collaborations and personal projectsDealing with rejection and negative energyLouisiana's creative influence and misconceptionsDefining success and celebrating achievementsConnect with Andrea:⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠Connect with Alan Michael:IG @alanchronicles: ⁠https://www.instagram.com/alanchronicles⁠Website: ⁠https://www.amexperience.org/⁠Sushi Fridays The Podcast is a project that takes a lot of time, love, and attention to produce, record, and publish. We are listened to in 25+ countries worldwide and counting, and our listenership continues to grow.You can support our growth here: ⁠https://buymeacoffee.com/sushifridayspod⁠

In EP020 of Sushi Fridays, Leslie Frempong, Creative Director and Photographer, shares her experiences working in the fashion and modelling industries.Leslie discusses: The importance of diverse teams and the impact of the female gaze in photographyThe challenges faced in creative team collaborationInsights from photography workshops The intersection of creativity, representation, and the business side of fashion photography Connect with Andrea: ⁠LinkedIn⁠: https://www.linkedin.com/in/andreapascualFashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co Sushi Fridays IG @sushifridayspod⁠: https://www.instagram.com/sushifridayspodConnect with Leslie: IG @pchoberry: https://www.instagram.com/pchoberryWebsite: https://www.lesliefrempong.comSushi Fridays The Podcast is a project that takes a lot of time, love, and attention to produce, record, and publish. We are listened to in 25+ countries worldwide and counting, and our listenership continues to grow. You can support our growth here: https://buymeacoffee.com/sushifridayspodThank you for listening!

In EP019 of Sushi Fridays The Podcast, host Andrea Pascual (@andreapascual.co) shares her experience participating in her first (and maybe only) group fashion popup event in Toronto.  Takeaways: Participating in a group fashion popup event can provide valuable knowledge and insights about your brand Having control over the presentation and curation of your brand is important for maintaining brand integrity The fashion scene in Toronto may not provide the same level of support and opportunities as other cities Thinking globally and spreading your brand message beyond your local market can be beneficial Connect with Andrea:LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠⁠Fashion Brand IG @andreapascual.co: ⁠⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠Sushi Fridays IG @sushifridayspod: ⁠⁠⁠https://www.instagram.com/sushifridayspod⁠⁠