Sushi Fridays The Podcast

In EP019 of Sushi Fridays The Podcast, host Andrea Pascual (@andreapascual.co) shares her experience participating in her first (and maybe only) group fashion popup event in Toronto.  Takeaways: Participating in a group fashion popup event can provide valuable knowledge and insights about your brand Having control over the presentation and curation of your brand is important for maintaining brand integrity The fashion scene in Toronto may not provide the same level of support and opportunities as other cities Thinking globally and spreading your brand message beyond your local market can be beneficial Connect with Andrea:LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠⁠Fashion Brand IG @andreapascual.co: ⁠⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠Sushi Fridays IG @sushifridayspod: ⁠⁠⁠https://www.instagram.com/sushifridayspod⁠⁠

In EP018 of Sushi Fridays, Mihailo Andic, Designer, Art Director, Creative Director, and Photographer, shares his journey in the creative industry and offers insights into the business side of creativity.Our discussion with Mihailo covers:* Transitioning from school to the professional creative world* Pitching and presenting concepts* Pricing creative work* Negotiating payment terms* Collaborating with clients* Paying friends and peers* Balancing the business side of creativity* Walking away from bad clients or projects* Having an abundance mindset* Building a strong network and fostering relationshipsPlus more!Connect with Andrea:LinkedIn: ⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠Fashion Brand IG @andreapascual.co: ⁠⁠https://www.instagram.com/andreapascual.co⁠⁠Sushi Fridays IG @sushifridayspod: ⁠⁠https://www.instagram.com/sushifridayspod⁠⁠Connect with Mihailo:⁠https://mihailoandic.com/⁠⁠https://www.instagram.com/mihailoandic

In EP017 of Sushi Fridays, Raif discusses his early days in fashion, his success in merging streetwear with high fashion, and reflects on the Canadian fashion landscape and the importance of authenticity and staying true to one's vision as a designer.He also emphasizes the importance of creating authentic products that speak to lifestyle when building a brand, and highlights the value of collaborations and relationships in growing a fashion brand.Raif reflects on his desired legacy and the importance of relationships in the fashion industry, and shares his POV on the state of current retail spaces.Raif’s story is the blueprint on how to make it in the fashion industry as a multidisciplinary creative and business person on your own terms, with your own vision, as a pioneer and early adopter.Read the blog post here: https://andreapascual.co/blogs/journal/sushi-fridays-ep017-raif-adelbergConnect with Andrea:LinkedIn: https://www.linkedin.com/in/andreapascualFashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.coSushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspodConnect with Raif Adelberg:www.raifadelberg.comhttps://www.instagram.com/raifadelberg

In EP016 of Sushi Fridays, Cynthia Angel, founder of DLA Films, shares her humble upbringing, discovering her passion for film, and transitioning from corporate to building her own production company, DLA Films.Cynthia emphasizes the importance of representation in the industry and the need for diverse voices to be heard. She also talks about her current projects, future plans for DLA Films, and emphasizes the importance of guiding the next generation of storytellers and filmmakers. Takeaways:Representation in the film industry is crucial for reflecting the diversity of the real world and providing opportunities for underrepresented voicesChallenges faced by women in the industry include not being heard or taken seriously, but progress is being madeSelf-funding a feature film comes with its own set of challenges, but perseverance and belief in the project are keyGuiding the next generation of storytellers and filmmakers is a priority for CynthiaConnect with Andrea:LinkedIn: ⁠https://www.linkedin.com/in/andreapascual⁠Fashion Brand IG @andreapascual.co: ⁠https://www.instagram.com/andreapascual.co⁠Sushi Fridays IG @sushifridayspod: ⁠https://www.instagram.com/sushifridayspod⁠ Connect with Cynthia Angel:⁠www.dlafilms.com⁠⁠https://www.instagram.com/dlafilms⁠⁠⁠https://www.instagram.com/⁠cynthiaangel17⁠

Host Andrea Pascual (designer/founder of brand studio @cooleyecreative and fashion brand @andreapascual.co) discusses why doing entrepreneurship alone is not her end goal. Takeaways:- Building a team and getting help is crucial for scaling a business- Not being skilled at every task is a valid reason to seek help- Spreading oneself too thin can lead to burnoutConnect with AndreaLinkedIn: https://www.linkedin.com/in/andreapascualFashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.coSushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspodTo get a complimentary brand identity audit from Andrea, please send a screenshot of your 5-star rating and review of Sushi Fridays The Podcast to Andrea's contact info above. 

Host Andrea Pascual (designer/founder brand studio @cooleyecreative and fashion brand @andreapascual.co) talks to art director, designer, illustrator, and brand owner, Andrew Thompson. Andrew shares insights into his creative journey, including the evolving landscape of the creative industry. In this episode, Andrew also discusses:- The importance of self-promotion and networking- The need for diverse creative teams- The value of visibility and relationship-building in achieving success as a creativeConnect with AndreaLinkedIn: https://www.linkedin.com/in/andreapascualFashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.coSushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspodConnect with Andrewhttps://cargocollective.com/atslopeshttps://newyorkposse.com/Read the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep014-drew-thompson

In this recorded workshop, Aimée helps Liv uncover the target audience for her new business concept. Liv identifies three inspirational brands that she admires and explores potential barriers to working with these brands and the problems they solve for their target audience. Aimée helps Liv discover her brand’s customer journey and the need to create a customer persona to guide her business focus. This conversation provides a reality check on targeting small businesses and highlights the importance of focusing on experiential and production services. Takeaways- Focus on building an experiential company that allows people to experience the brand on a visceral level using their five senses- Target UK-based community builders who prioritize human-centred and active approaches- Consider the persona of the community builder, primarily female in their late 20s to early 30sConnect with AndreaLinkedIn: https://www.linkedin.com/in/andreapascualFashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.coSushi Fridays IG @sushifridayspod: https://www.instagram.com/sushifridayspodConnect with Aimée: https://www.copyunleashed.comRead the transcript of this episode here: https://andreapascual.co/pages/transcript-of-sushi-fridays-ep013-aimee-lopez

Host Andrea Pascual (@puffaz.p, founder of Cool Eye Creative and ANDREA PASCUAL) talks to retail copywriter and strategist, Aimée López.Aimée shares her 3-step framework for brand builders, founders, and entrepreneurs: How to Uncover Your Target Customers.More topics in this episode:- AI in copywriting- The role of a copywriter- Why brands should respect creative pros- The Stanley Cup craze- Pharrell as creative director at Louis Vuitton- Topicals and influencer marketingConnect with AndreaLinkedIn@andreapascual.co@sushifridayspodConnect with Aiméewww.copyunleashed.comRead the transcript of this episode HERE.

Host Andrea Pascual (⁠⁠@puffaz.p⁠⁠) recaps her 2023 season of Sushi Fridays The Podcast and looks ahead to 2024.Connect with Andrea ⁠LinkedIn⁠: ⁠⁠⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠⁠⁠⁠Fashion Brand IG @andreapascual.co⁠: ⁠⁠⁠⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠⁠Sushi Fridays IG @sushifridayspod⁠: ⁠⁠⁠⁠https://www.instagram.com/sushifridayspod⁠⁠⁠⁠See you on Sushi Friday!