This episode features Allison’s return to the mic for a brutally honest — and often ridiculous — deep dive into the strangest, funniest, and most shocking moments from her career in HR. From frozen asses and rogue delivery drivers to raw chicken revenge and cyber sabotage, Allison and the team peel back the curtain on the side of HR the public never sees. It’s part therapy, part horror show, and all too real.

HR Nightmares

In this episode, we sit down with Martyn Pace, founder of Set the Pace and a personal trainer with over 20 years of experience in the fitness industry. Martyn shares his insights on:💡 How AI is reshaping the PT industry and what it means for trainers and clients.💊 The rise of Ozempic - is it a breakthrough or a band-aid?⚖️ The reality of balancing business and life after two decades in fitness. This episode is packed with honesty, experience, and forward-thinking conversation for anyone interested in fitness, entrepreneurship, and navigating change in a fast-moving world.

The Best Things About Running A Personal Training Business

Want to build a marketing agency? Start here.In this episode of Superfly Sessions, Ellie and Lily interview the founders of Superfly, Nick and Charlie, to uncover what 12 years of running a creative agency really looks like.They break down the biggest lessons, mistakes, and mindset shifts they’ve had while growing Superfly from nothing - as two brothers, with no roadmap. Learn:- How they landed their first clients- What actually drives agency growth- How they divide roles as co-founders (and siblings!)- How marketing has evolved - and what’s next for the industry This episode is packed with insights for anyone running, building, or dreaming of launching their own agency.

How to Build a Marketing Agency That Lasts

In this episode of Superfly Sessions, we sit down with Marc Rhodes - marketing expert, agency owner, and all-around creative thinker - to dive into the real stories behind building a brand, navigating career shifts, and staying passionate in a fast-paced digital world. Marc opens up about his unexpected path into marketing, lessons from building an agency, and how to bring true creativity into business strategy. If you’re a marketer, founder, or creative, this one’s packed with relatable moments and practical takeaways.

What is it really like to own a marketing business?

In this episode of Superfly Sessions, we’re joined by Emma Dalrymple, Chief Executive of Hull and East Yorkshire Mind, and Kate Carroll, Head of Charity &amp; Community at Nisa and Co-Oprative and Chair of the Board at Mind. Emma opens up about her journey from admin manager to CEO - and how crippling imposter syndrome nearly stopped her from applying. From sleepless nights and self-doubt to running one of the largest local Mind branches in the UK, this is a powerful conversation about growth, leadership, and the importance of believing in your own potential. We also talk:- What it’s really like being a woman in leadership- How charity work often starts by accident - and becomes a calling- The emotional impact of growing and sustaining a community-focused organisation- Why it’s okay to not have it all figured out Whether you’re navigating your own career growth or need reassurance that you’re not alone in feeling overwhelmed - this episode will leave you feeling seen, inspired, and energised.

Leading Without Feeling Ready

This episode features Henry Beercock’s candid account of his journey toward personal and professional growth. From confronting and overcoming alcohol addiction to adopting a plant-based lifestyle and achieving significant weight loss, Henry shares the pivotal moments that reshaped his approach to health and well-being. Additionally, he discusses his decision to leave the security of his family’s business to establish his own venture, navigating the complexities of entrepreneurship with purpose and determination. Join us as Henry reflects on the challenges he faced and the lessons he learned while building a life aligned with his values.

Quitting Alcohol & Going Vegan

In this episode of Superfly Sessions, Lily, Rachel, Holly, and Ellie dive into the top marketing trends you need to know for 2025. From rebranding strategies to social selling tips, we explore the shifts happening across the marketing world and how you can stay ahead of the curve. What we cover: - The future of branding in 2025- How social selling will change the game- Emerging trends in content and engagement- Predictions for platform strategies and more! Whether you’re a marketer, business owner, or just looking to stay in the know, this episode is packed with insights to help you navigate the fast-paced world of marketing in the year ahead. Enjoy this episode!

What's Trending in Marketing in 2025?

This episode, we’re joined by Ellie, Lily, and Emma to break down the art of personal branding. Over the last few months, all three have built a strong following on LinkedIn - and they’re sharing exactly how you can do it too. We dive into:- The secrets of high-impact copywriting- Creating engaging content that actually gets noticed- The best strategies to grow your audience and boost engagement Whether you're just starting out or looking to level up your personal brand, this episode is packed with actionable tips you don’t want to miss.

How to Build a Successful Personal Brand in 2025

Louis, founder of Surprise Shirts, took a leap at just 16 to create a multi-six-figure business. Now at 20, he’s not only running a successful family business but also proving that passion and hard work can turn any idea into reality. In this episode, Charlie and Nick are joined by Louis to talk about how he started Surprise Shirts, a company born from his love of football shirts. Louis shares the challenges, setbacks, and wins he’s experienced along the way, and how he grew the business despite early doubts from even his own teacher.

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