Style and Substance

Welcome back lovely listeners. In this second episode of our self publishing series (more to come next season) we take a gallop through varying aspects of the process of publishing a beautiful book for business. We explore how to tell if it's the right time to write a book and what, in our experience, is needed to pull you through such an epic project. We talk about the motivation required and how that shifts through different stages of the writing process and the importance of knowing exactly what it is you are trying to achieve to support that motivation.

We walk through the basic steps of pulling a well designed business book together and where book design fits into the writing process.

We explore how we know whether we have something worth saying that will add value and the potentially tricky decisions about what to hold back when it comes to sharing your beloved IP.

We touch briefly on the the merits or not of writing and publishing a book over different mediums when you've got something of value to say.

We focus on the importance of knowing exactly what it is you are trying to achieve with your writing and how that affects everything from your motivation, your edit, your ability to discern if you're adding value and when you know the book is done.

We've roamed far and wide in this episode but there's so much more to say so we look forward to getting even more granular next season when we'll explore styling and book design, working with your dream team, a little more on the editing process and more besides.

As ever we really hope you find the episode useful and if you do, please do like, review and spread the word. Thanks so much and we'll be back the other side of the half term break with a conversation about the value of Design fundamental for entrepreneurs.