Style and Substance

Welcome back lovely listeners to Part Two of our Finding your Authentic Voice mini series. In this conversation we dig a little deeper into how we can apply our authentic voice to engage and connect meaningfully with our audience. Along with what to bear in mind when setting yourself up for any writing project there are some key copywriting hacks that are industry tried and tested. We hope this inspires you to not only find, but to use your voice for a fully empowered and successful experience of business. Happy listening.

Hello lovely listeners, this week we've thrown it over to you and are responding to the huge inpouring of questions from you all. It's a wide ranging conversation talking all things design and business from the very specific what size of font should I use to the state of the economy right now and how we can find our agency and lots in between. Using your voice part two will be coming up for you next week. Happy listening.

Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice. Both of us encounter business owners who struggle to do this for themselves and their brands and we are so passionate about the potential that finding and using your authentic brand voice can create for your business. Having a clear, compelling and natural voice enables us to not only connect with our clients and move them to action but also to express the true value that we bring in our business. It enables us to win work, develop relationships, handle conflict more effectively and give us that sense of empowerment that comes from being able to articulate what it is that we want. But it doesn't come easy to everyone. So many of us struggle to find the right words for our website, to write compelling sales copy, to blog or produce newsletters that really connect and this can really hold us and our business back. Over the first two episodes of this new season we are going to be digging into all that. We'll explore some of the things that get in the way of using your voice, particularly if you are a woman in business, we'll cover how we approach finding a brand voice for our clients and some of the practical considerations we need to bear in mind when writing compelling copy that really connects. Happy listening.

Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using the energy of spring to gain clarity for what's ahead. It's a short but hopefully sweet conversation where we get personal about what it's like for both of us in business in 2024. Enjoy and if you do please do rate and review, thank you!

This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance of establishing and holding boundaries for ourselves in our business. We touch on why it is so hard, particularly for women to hold a boundary and some of the underlying principles that facilitate our ability to hold clear and firm boundaries for the benefit of all concerned. There's a few live scenarios in here that you might be able to relate to and in future episodes we'll no doubt get into the nuts and bolts of where we need to consistently set and hold boundaries to make business sustainable, commercially viable and preserve our sanity and how to do that with grace.As ever we'd love to know what resonates for you and if you love it please do review and share away.

So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is coming from, getting stuck in a cycle of feast or famine, not feeling like we have a handle on how we are being perceived or perhaps where business is headed. In this short but sweet episode we are exploring 5 simple steps you can take to start to regain more of a sense of agency and autonomy in your business, what to focus on to take back the reigns and how to approach things with a more strategic mindset.We hope it's useful and. as ever, if you like what you hear please take a moment to drop us a review, we so appreciate it.

I am excited to be sharing this week's conversation in which Fi and I walk through Fiona's Show-stopping Brand Roadmap. It's a really clear, strategic guide to the entire branding journey and one I know will add huge value. Perfect for any entrepreneur beginning the branding journey, rebranding or wanting to know how to make the most of the commercial potential within their brand. Fi takes us through the 8 steps in the process which is a consolidation of years of work and her experience of working with thousands of entrepreneurs. The roadmap itself is available as a free download from https://www.thebrand-stylist.com/ so do hop on over and grab your copy.

Hello lovely listeners, as we move into spring it feels like the perfect timing for a conversation about flow. Why, along with vitality, adopting the flow principle of The Empowered Entrepreneur is absolutely essential to ride us through tough times and create more ease (and profitability) in our businesses.In this wide ranging conversation we talk about the key differences between a forceful and flowing approach to business and how to spot the red flags of when you're putting in more effort than you need. We talk about the benefits to flow in work (not leaving out the all important commercials) and wrap up with a couple of quick and easy ways for find more flow right now. So if you feel business is a bit sticky and you'd like more joy, inspiration and a lot less hard work for your buck, then listen in.We really hope you enjoy.