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Style and Substance
Brand, Business or Life Clarity...?
Welcome back lovely listeners, today we are back and talking about one of our absolute favourite and essential topics CLARITY.
We all need clarity, but at what level?
Brand clarity is one thing, but in order for brand clarity to really have the impact and realise it's true potential, it is ideally underpinned by solid business clarity and, for those of us interested in running business on our own terms, life clarity. In this episode we will dig into the various layers and intricacies of clarity. How do we discern what we need at what time and why does it even matter?
There is a shameless plug at the start of this episode for our Style and Substance Breakfast event on 17th October at Granger and Co, Chelsea. If you'd like to join us in person for some inspirational, in person connection, then you can book via The Brand Stylist Website. https://www.thebrand-stylist.com/the-breakfast-event. We do hope to see you there.
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73. The Value in Doing your Authentic Work
31:17||Season 12, Ep. 73The pursuit of truly meaningful and fulfilling work that puts our skills and talents at the heart might seem an indulgence that we don't always have time for but for us it's a commercial business imperative. Hear why in this episode on finding your authentic work where we dig into the value, not only for you and your business but the wider society and the world. We dig into some of the most common blockers to finding that work and how to begin going about it. Fi explores how this relates to branding and how authenticity is essential for owning your space and running a sustainable business. For anyone looking for a sustainable, meaningful and ultimately profitable way to do business, this episode is a must listen. #authenticbusiness #findingyourauthenticwork #findingyourspace72. Lusting After Building a Luxury Brand? - Listen to this first!
42:34||Season 12, Ep. 72A luxury brand can be an utterly aspirational prospect for many, but is it the magic bullet it promises to be? If you want move into this space, there is a whole load you absolutely need to be considering up front. In this episode we dig into the why's and the wherefores of what it takes to create a luxury brand. Fi talks us through some of the visual signifiers and the critical importance of getting it right. We explore the demands it places on an entrepreneur who wants to sit comfortably in the luxury space, the challenges and the definite up sides. A must listen for anyone serious about holding their own in luxury sector!#luxurybranding #colourpsychology #creatingaluxurybrand71. Introducing the Brand Catalyst Programme - A Reason to Celebrate
18:55||Season 12, Ep. 71Lovely listeners, we're dropping in between episodes this week because both of us are incredibly excited about Fi's new Brand Catalyst Programme and I wanted to give her the opportunity to share that excitement and take the chance to celebrate. In our conversation we talk about how the programme came about and some of the strategic considerations we have had to make with regard to how it sits within the rest of Fi's work. We talk about Fi finding her flow and the creative unfolding edge of her business and why she is so looking forward to the new year. So alongside the what, the why, and the how of the programme itself, there will no doubt be some behind the scenes insights that we hope will be equally valuable. Happy listening and we look forward to being back on Wednesday with the next full length episode. To find out more about the programme you can visit https://www.thebrand-stylist.com/brand-catalyst-programme and if it resonates, I wholeheartedly invite you to take advantage if the whacking great £300 off that Fi is offering if you book before 29th November. #rebranding #brandcatalystprogramme #brandmentoring #donewithyoubranding70. The Dynamics of Collaboration - Avoiding the Pitfalls and Making Partnerships Work
50:10||Season 12, Ep. 70Welcome back to season 12 and, after a post half term catch up sharing Fi's adventures in Rome and my recent challenge with mental health, we dig into todays topic; The Dynamics of Successful Collaboration. If you've ever had your fingers burnt after a disastrous collab, have struggled to make things equitable in partnership or are simply curious about how to get your self in the best possible position for a successful collaboration this is for you. We talk about not only the numerous benefits of joint ventures and why both of us absolutely love having it built in to the way we do business, but also the common pitfalls and what we can do to avoid them. As ever it's candid, far reaching and hopefully useful. If you enjoy the episode please do share with a friend or colleague that might benefit and take a moment to like, and review. Thanks so much.#howtocollaboratesuccessfully #pitfallsofcollaboration #empoweredentrepreneurship #howtomakecollaborationswork69. Avoiding Stagnation in Business
42:35||Season 11, Ep. 69How to Keep things Moving and Avoid Getting Stuck in a Rut.Welcome back lovely listeners to our last episode of the season before we head into the half term break. As we look forward to the last quarter of the year we are all about keeping the mojo going, maintaining momentum and avoiding that joy sapping, energy draining business limiting experience of being stuck in a rut. We cover a whole load in this conversation including modelling out some of how Fi avoids stagnation in her own business, why frustration can be a handy motivator, the importance of plateauing every so often, why momentum isn't always about be more, do more, have more and how to connect with our innate drivers. There's also a mention of the upcoming breakfast event and a reminder if you missed out on joining us due to being sold out so quickly, we have opened a wait list for the next one which you can find over at https://www.thebrand-stylist.com/the-breakfast-event. If you'd like to be the first to hear of the next event and get priority access for booking then just pop your details on the form and we'll be in touch very soon.Happy listening lovely listeners, we really hope you enjoy the show.68. Renegotiating Boundaries Part 2
35:58||Season 11, Ep. 68Renegotiating Boundaries Part 2Handling Scope Creep, Pricing and When Partnerships Come to an EndWe're picking up where we left off form last week and digging back into renegotiating boundaries. This week we'll be talking about how to manage endings - what do you do when collaborations close, relationships and working partnerships need redefining or when you simply can't be at someones beck and call anymore?How do you elegantly make the shift from working pro-bono to charging what you're worth and how do you tackle the beast of scope creep? Were chatting about all this and more as we close off our two part episode. Happy listening folks.67. Renegotiating Boundaries Part 1.
37:50||Season 11, Ep. 67Setting expectations and managing yourself and your clients when things need to shift. Boundaries are tricky to set and hold for many of us, but absolutely essential when you want to do business on your own terms. This episode is split into two parts and this week we are talking about ways to establish boundaries and manage expectations up front, to avoid things having to get sticky.We are reframing boundary setting, helpful for those conflict avoidant folks amongst you, and we dig into what to consider and how to manage it when life happens and our capacity and availability shifts. There's some tips in there about what to think about when re-setting boundaries in a kind and human way and plenty more coming up next week.We really hope it's helpful and look forward to part two next week.65. Menopause, Midlife and Are We Even Relevant Anymore?
44:27||Season 11, Ep. 65Welcome back lovely listeners, in this episode we are keeping it real and tackling the very present question for so many of us at our stage of midlife, whether we are still relevant. We dig into the realities of how menopause, peri menopause and ageing generally affects our capacity to run our businesses and show up in the world with purpose, meaning and relevance. It's an intimate, no holes barred conversation which I hope you enjoy. As ever we would love to hear your thoughts and if this resonates, do let us know.