Style and Substance

We are very excited to bring you todays episode as it coincides with the Launch of Fiona's new brand consultancy Studio Theia. The creation of Studio Theia has been a labour of love, a creative unfolding and a strategic commercial proposition that is, even if we do say so ourselves the epitome of authentic and aligned work. In this episode we share the story behind the brand and insights and inspiration around what's possible when a brand is truly aligned and beautifully atmospheric. As well as exploring the personal and professional journey to the creation of the new studio, we talk about why Fi made the choice to structure the new Studio in the way she did, and the power of working as a collective. We hope there is boundless inspiration for all of you running businesses with creativity at the heart. Studio Theia are a multidisciplinary collective of strategists, designers, creatives and visionaries united in their commitment to build truly magical brands. We create astonishingly evocative brands for businesses in the lifestyle, consumer and hospitality sector and you can find out more at studiotheia.coor find the studio on Instagram

Winter is here and in this episode we are exploring the benefits and the potentially scary territory of wintering in our businesses. What does it look like, is it realistic, should we be doing it and what do we risk if we don't? This conversation is a walk through the seasons and cycles of business and ways we can capitalise on the energy of the seasons and make the most of winter.

Is your brand puling it's weight? How do you know, what are you missing out on and what should you do about it?In this episode I'm picking Fi's brains on realising the potential in our brands and the crucial role of clarity in realising our full potential. Discover the benefits to the business and the entrepreneur of a brand that is packing it's full punch and where to start in getting real strategic clarity.#brandclarity strategicbranding #branding

The pursuit of truly meaningful and fulfilling work that puts our skills and talents at the heart might seem an indulgence that we don't always have time for but for us it's a commercial business imperative. Hear why in this episode on finding your authentic work where we dig into the value, not only for you and your business but the wider society and the world. We dig into some of the most common blockers to finding that work and how to begin going about it. Fi explores how this relates to branding and how authenticity is essential for owning your space and running a sustainable business. For anyone looking for a sustainable, meaningful and ultimately profitable way to do business, this episode is a must listen. #authenticbusiness #findingyourauthenticwork #findingyourspace

A luxury brand can be an utterly aspirational prospect for many, but is it the magic bullet it promises to be? If you want move into this space, there is a whole load you absolutely need to be considering up front. In this episode we dig into the why's and the wherefores of what it takes to create a luxury brand. Fi talks us through some of the visual signifiers and the critical importance of getting it right. We explore the demands it places on an entrepreneur who wants to sit comfortably in the luxury space, the challenges and the definite up sides. A must listen for anyone serious about holding their own in luxury sector!#luxurybranding #colourpsychology #creatingaluxurybrand

Lovely listeners, we're dropping in between episodes this week because both of us are incredibly excited about Fi's new Brand Catalyst Programme and I wanted to give her the opportunity to share that excitement and take the chance to celebrate. In our conversation we talk about how the programme came about and some of the strategic considerations we have had to make with regard to how it sits within the rest of Fi's work. We talk about Fi finding her flow and the creative unfolding edge of her business and why she is so looking forward to the new year. So alongside the what, the why, and the how of the programme itself, there will no doubt be some behind the scenes insights that we hope will be equally valuable. Happy listening and we look forward to being back on Wednesday with the next full length episode. To find out more about the programme you can visit https://www.thebrand-stylist.com/brand-catalyst-programme and if it resonates, I wholeheartedly invite you to take advantage if the whacking great £300 off that Fi is offering if you book before 29th November. #rebranding #brandcatalystprogramme #brandmentoring #donewithyoubranding