strand reviews

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input?An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops

Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond.

Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth. Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.Thank you for listening, and good-bye!

Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye.

Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops.

Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation?Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops.

Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist. What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops.

Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!https://www.amazon.co.uk/dp/1804091324