Selections from Paul's Inc.com columns

Welcome to Paul J H Schoemaker PhD, author of Strategic Thinking and Decision Making. Here’s a clip from Paul’s web site: Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick or not!Published by Anthem Press, Strategic Thinking and Decision Making is available of course from Amazon and all good bookshops.

Strategic Thinking and Decision Making., with the author, Paul Schoemaker

How to connect, engage and foster growth

Welcome to Areej AbuAli, author of Community Building for Marketers – how to connect, engage and foster growth. Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers, which gives some cred to the title and thinking, I guess!Published by Kogan Page, Community Building for Marketers is available of course from Amazon and all good bookshops.

Community Building for Marketers, with the author, Areej AbuAli

Discovering the management secrets of generous success 

Welcome today to Janne Tienari, co-author with Paul Savage of Moomin Management – Redefining Generosity. Janne is Professor of Management and Organisation at the Hanken School of Economics, Finland.Published by Bristol University Press Moomin Management – Redefining Generosity is a compact 140 or so pages, available from Amazon and all good bookshops.

Moomin Management – Redefining Generosity, with the author, Janne Tienari

Calculating the value that sets organizations apart

Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart.Cindy is the Chief Marketing Officer and Global Lead for Engagement &amp; Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM Institute for Business Value.The book is based on interviews with more than 4,000 business leaders, generating some impressive results – for example, 87% of executives say they had made a purchase decision in the last 90 days based on the thought leadership they consume. What is missing from the marketers’ mix that The ROI of Thought Leadership intends to address?The ROI of Thought Leadership, a concise and compelling 200 or so pages, genuinely packed with data as well as presenting their view in a very direct and personal style, highly recommended – and beautifully presented as a hardback – published by Wiley and available, of course, from Amazon and all good bookshops.

The ROI of Thought Leadership, with the authors, Cindy Anderson and Anthony Marshall

Fascinating lessons on the future of work and learning

Welcome to Dr Gearóid Ó Súilleabháin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity. While this is fundamentally a book written for academics working in higher education, away from the ivory towers and in the brutalist landscape of commerce, clearly there are impacts on working lives.

How to Use Digital Learning with Confidence and Creativity, with the author, Gearóid ÓS úilleabháin

Why we're all becoming entrepreneurs - and how to make it work for everyone

Start-Up Century, with the author, James Wise

How leaders can use Futures Thinking inside their organizations to shared the structures, cultures and governance

Erik Korsvik Østergaard speaks about his book Anticipatory Leadership, and how leaders can use "Futures Thinking" inside their organizations to shared the structures, cultures and governance. This may be one of the most influential management books of 2025, and certainly one of the most intriguing I have read.

Anticipatory Leadership, with the author, Erik Korsvik Østergaard

What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership?

Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership? Beyond being the first business book to use the word ‘triskaidekaphobia,’ as well as some truly gruesome doggie puns in the chapter names, Professor Simha describes the qualities that he believes that leaders ought to have in order to be exemplary and effective - and which dogs possess those qualitiesThank you to Aditya Simha, professor of management at the University of Wisconsin and author of Learning Leadership from Dogs – full of fascinating doggie facts and leadership learning, the book is of course available from Amazon and all good bookshops.

Learning Leadership from Dogs, with the author, Professor Aditya Simha

A Guide to Mastering a Healthy and High-Performing Mind

Welcome to Chris Hatfield, author of Sales Psyche, A Guide to Mastering a Healthy and High-Performing Mind – in a nutshell this book is geared towards salespeople who not only want to work on their mind, to take care of their wellbeing, and also to benefit their sales performance. Chris is an engaging, thoughtful speaker, and simultaneously full of ideas and enthusiasm. Sales Psyche is somewhere between a workbook, personal development guide, and sales motivation; published by LID publishing, a cool 256 pages, and (as always) available from Amazon and all good bookshops.

Sales Psyche, with the author, Chris Hatfield

Book reviews, author interviews and more for B2B marketers

Should you buy the book? Given just ten minutes, authors explain their ideas!

strand reviews

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