Everything you need to plan, prepare and deliver with impact in any situation

Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops.

Present with Presence, with the author, Isobel Rimmer

The Quest for Ethical Brands and a Culture of Sustainable Innovation

Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books. Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops.

Leading the Sustainable Organization, with the author, Peter McAteer

Future-proof your business by creating an ideas-obsessed enterprise

Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise. Hari is CEO of the Fast Future Executive with a long career as a leading global executive.&nbsp; One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this possibly be? In the book, Hari writes about three principles of exponentiality: purpose, curiosity and design. What stops people and organisations from taking on the energy or drive to keep ideas – and companies – alive? Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise is packed with ideas and example businesses such as IBM, Amazon, GE, Boeing as well as startups and challengers. The book is a thought-provoking, nicely balancing facts, stories and a kind of you-can-do-it enthusiasm, just over 200 pages, beautifully published by Wiley, available of course from Amazon and all good bookshops.

Ideas Don't Die, Companies Do, with the author, Hari Abburi

Marketing Lessons from the Greeks and Romans

Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.The Classical Marketing Book isan energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops.

The Classical Marketing Book, with the author, Anthony 'Tas' Tasgal

 The Hidden Power of Being an Outsider

Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider.Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the second-most watched item after Dune on HBO last summer.Black Founder, The Hidden Power of Being an Outsider, is an inspiring rollercoaster story from someone who really has been there. Somehow Stacy has squeezed into just 270 or so pages -available from Amazon and all good bookshops.

Black Founder, with the author, Stacy Spikes

How to turn purpose into business and social impact

Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops

Marketing for Social Change, with the author, Kian Bakhtiari

Advice from 31 big names in data science around the world

Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world. Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title??? Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops.

The Data Scientist and His Demons, with the author, Heverton Anunciação

How brands can save the world

From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race. Surprisingly, for a skeptic like me, I was convinced. An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops.

The Brand New Future, with the author, Bob Sheard

Drive impact across brand, reputation, relationships and revenue

Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue. Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing.

B2B Marketing Fundamentals, with the author, Kate Mackie

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Should you buy the book? Given just ten minutes, authors explain their ideas!

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