Louis shares secrets on how to maximize the lifetime value of subscribers.

In this episode, Louis shares how to effectively monetize and scale your newsletter business. He also talks about diversifying revenue streams beyond ads and subscriptions, calculating lifetime subscriber value, and aggressive paid acquisition tactics used by the largest newsletters. Key timestamps:00:27 - Intro to Louis Nicholls and Spark Loop 02:45 - Louis talks about the payback period and subscriber lifetime value and how they interplay. 06:51 - What are some common ways to decrease the payback period? 11:44 - The 2x2 matrix for revenue streams 13:12 - How do huge subscriber lists under-monetize? 16:30 - Would you encourage having both donations and subscriptions? 19:57 - How do you categorize different revenue streams? 23:08 - The difference between donations and tips vs subscriptions? 25:14 - Intermission questions 28:41 - What are some products or services newsletter operators sell that you've seen really take off? 37:04 - Do you think publishers should diversify into more products/services? 41:41 - How would you monetize the top 1% of a publisher's audience? 45:50 - How is newsletter advertising different from website advertising? 47:18 - Best practices for optimizing and getting more revenue Show Notes<a href="https://sparkloop.app/" rel="noopener noreferrer" target="_blank">SparkLoop</a><a href="https://sparkloop.app/upscribe" rel="noopener noreferrer" target="_blank">Upscribe</a><a href="https://chizsix.com/" rel="noopener noreferrer" target="_blank">Chiz Media</a><a href="https://jamesclear.com/" rel="noopener noreferrer" target="_blank">James Clear</a><a href="https://techcrunch.com/" rel="noopener noreferrer" target="_blank">Techcrunch</a><a href="https://voxcinemas.com/" rel="noopener noreferrer" target="_blank">Vox</a><a href="https://clearbit.com/" rel="noopener noreferrer" target="_blank">Clearbit</a><a href="https://customercamp.co/news/" rel="noopener noreferrer" target="_blank">Why We Buy</a><a href="https://substack.com/" rel="noopener noreferrer" target="_blank">Substack</a> Guest<a href="https://twitter.com/louisnicholls_" rel="noopener noreferrer" target="_blank">Louis Nicholls - Twitter</a><a href="https://sparkloop.app/" rel="noopener noreferrer" target="_blank">SparkLoop</a>Host<a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Lesley Sim Twitter</a><a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Lesley Sim Website</a>Stay in touch<a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

Newsletter monetization techniques with Louis Nicholls

 Naomi shares her learning from implementing Invoice2go's newsletter strategy.

In this episode, Naomi provides insights into Invoice2go's efforts to grow their newsletter program. She shares learnings from experiments with segmenting their audience and testing different approaches, as well as the real-world limitations and challenges in executing tests and getting buy-in. Key timestamps: 00:53 - Naomi discusses her role at Invoice2go and the goals of using email to drive activation and monetization 02:15 - Inheriting an existing email program and getting a "blank slate" for an overhaul with the rebrand 09:17 - Three pillars of the customer life cycle 15:18 - Starting a segmented newsletter strategy for different audiences 17:40 - Testing content performance but unable to find statistical significance 20:32 - Changing no-reply to actual email for a two-way communication channel 24:55 - Intermission questions 29:33 - The three newsletters Naomi picked for Invoice2go 35:07 - Successful testing of personalized outreach from faux personas 38:46 - Call to action versus call to value test. 43:35 - Doing list hygiene for the Later newsletter 45:00 - Steps taken to turn engaged subscribers into paying customers 47:13 - Key learning from the time at Later Show Notes<a href="https://parcel.io/" rel="noopener noreferrer" target="_blank">Parcel</a><a href="https://invoice.2go.com/" rel="noopener noreferrer" target="_blank">Invoice2Go</a><a href="https://www.braze.com/" rel="noopener noreferrer" target="_blank">Braze</a><a href="https://cordial.com/" rel="noopener noreferrer" target="_blank">Cordial</a><a href="https://amplitude.com/" rel="noopener noreferrer" target="_blank">Amplitude</a><a href="https://customer.io/" rel="noopener noreferrer" target="_blank">Customer.io</a><a href="https://later.com/" rel="noopener noreferrer" target="_blank">Later</a><a href="https://bridgetcasey.com/" rel="noopener noreferrer" target="_blank">Bridget Casey</a><a href="https://ecosend.io/" rel="noopener noreferrer" target="_blank">EcoSend</a> Guest<a href="https://twitter.com/emailfromnaomi" rel="noopener noreferrer" target="_blank">Naomi West - Twitter</a><a href="https://instagram.com/emailfromnaomi" rel="noopener noreferrer" target="_blank">Naomi West - Instagram</a><a href="https://www.naomiwest.ca/" rel="noopener noreferrer" target="_blank">Naomi West - Website</a>&nbsp;Host<a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Lesley Sim Twitter</a><a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Lesley Sim Website</a>Stay in touch<a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

The challenges of growing a newsletter in big companies - Naomi West

An inside look at creating 4 newsletters for 50,000 subscribers, handling design, copy, development, QA, reporting, and more.

In this episode, Carin Slater provides behind the scenes at Litmus as she and her team plan, design, develop, test, and analyze the company's 4 newsletters. She outlines their Agile Marketing process, creative freedom, and focus on engagement and accessibility in each newsletter they produce. Carin also discusses the extensive research and work that went into fully redesigning their flagship newsletter, Litmus News. Key Timestamp 00:42 - Overview of the 4 newsletters Carin produces at Litmus01:11 - Carin's role in building Litmus' newsletters02:08 - Process for planning the Litmus News newsletter03:08 - How the team collaborates on newsletter copy and content10:35 - Using Jira for project management and tasks11:03 - The Litmus team's agile marketing process16:24 - Process of building the Litmus weekly email25:04 - Adding UTM codes for tracking26:23 - Using the Litmus and Marketo tracking pixel27:53 - Using checklist for auditing30:35 - Optimizing QA testing for top email clients35:14 - Tracking and analyzing link click rates40:17 - Having fun with newsletter production43:24 - Intermission questions49:34 - Reason for redesigning the Litmus newsletter53:18 - Incorporating user feedback into design57:45 - Challenges with personalization1:05:28 - What determines if the redesign was a success?1:13:16 - Where to find Carin and subscribe to her newsletter Show Notes<a href="https://www.litmus.com/" rel="noopener noreferrer" target="_blank">Litmus</a><a href="https://www.atlassian.com/software/jira" rel="noopener noreferrer" target="_blank">JIRA</a><a href="https://www.atlassian.com/agile/agile-marketing/what-is-agile-marketing" rel="noopener noreferrer" target="_blank">Agile Marketing</a><a href="https://slack.com/" rel="noopener noreferrer" target="_blank">Slack</a><a href="https://asana.com/" rel="noopener noreferrer" target="_blank">Asana</a><a href="https://docs.google.com/" rel="noopener noreferrer" target="_blank">Google Doc</a><a href="https://www.figma.com/" rel="noopener noreferrer" target="_blank">Figma</a><a href="https://business.adobe.com/products/marketo/adobe-marketo.html#" rel="noopener noreferrer" target="_blank">Marketo</a><a href="https://blog.hubspot.com/marketing/what-are-utm-tracking-codes-ht" rel="noopener noreferrer" target="_blank">UTM Codes</a><a href="https://support.apple.com/en-ae/guide/iphone/iphf084865c7/ios" rel="noopener noreferrer" target="_blank">Apple MPP- Apple Mail Privacy Protection</a><a href="https://litmus.com/scope/" rel="noopener noreferrer" target="_blank">Litmus Scope</a><a href="https://linktr.ee/" rel="noopener noreferrer" target="_blank">Linktree</a> Guest<a href="https://twitter.com/carinslater" rel="noopener noreferrer" target="_blank">Carin Slater/@carinslater</a><a href="https://linktr.ee/carinslater" rel="noopener noreferrer" target="_blank">Carin Slater Linktree</a>Host<a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Lesley Sim Twitter</a><a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Lesley Sim Website</a>Stay in touch<a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

A peek inside Litmus’ newsletter building process with Carin Slater

Actionable growth tactics for publishers at every stage, from 1,000 to 1 million subscribers

In this episode, Dan Oshinsky shares his insights on proven growth tactics for publishers and content creators. He breaks down strategies that work at different stages, from just starting out to having over 1 million subscribers. Dan provides tips on optimizing signup forms, using lead magnets, referral programs, contests, earned media, paid acquisition, and more. Key Timestamps 01:41 - Dan's epic guide of 52 ways to grow your email list02:09 - What are some foundational principles of growth?05:46 - Creating a compelling "why subscribe" message.06:37 - Create a newsletter landing page.07:30 - Publishers need signup forms in multiple places11:41 - Adding signup form at 25%, 50%, 75% and 100% for long articles15:24 - What are some of the best growth tips for a list with 10K people?17:47 - Contests and giveaways to get signups and engagement from readers.23:42 - Lead magnets work well for publishers of any size.28:04 - Referral programs work best above 10-25k subscribers.39:25 - Are there growth tactics that you’d like to share for publishers in the 10K to 100K range?41:44 - How does using brackets work to grow your list?48:39 - Let's go to one million subscribers. What tactics work at this stage?55:53 - What's one uncommon growth tip you like that you wish you'd see more often?58:15 - What's your favorite ESP and why?01:01:20 - What's your favorite must-read newsletter?01:02:09 - What's your favorite piece of advice for a new set of publishers? Show Notes <a href="https://inboxcollective.com/" rel="noopener noreferrer" target="_blank">Inbox Collective</a><a href="https://www.newyorker.com/" rel="noopener noreferrer" target="_blank">The New Yorker</a><a href="https://www.buzzfeed.com/in" rel="noopener noreferrer" target="_blank">BuzzFeed</a><a href="https://inboxcollective.com/ways-to-grow-your-newsletter-list/" rel="noopener noreferrer" target="_blank">52 Ways to Grow Your Email List</a><a href="https://nathanbarry.com/" rel="noopener noreferrer" target="_blank">Nathan Barry</a><a href="https://www.beehiiv.com/" rel="noopener noreferrer" target="_blank">Beehiiv&nbsp;</a><a href="https://substack.com/" rel="noopener noreferrer" target="_blank">Substack</a><a href="https://carrd.co/" rel="noopener noreferrer" target="_blank">Carrd</a><a href="https://optinmonster.com/" rel="noopener noreferrer" target="_blank">OptinMonster</a><a href="https://www.poptin.com/" rel="noopener noreferrer" target="_blank">Poptin</a><a href="https://wpforms.com/" rel="noopener noreferrer" target="_blank">WPForms</a><a href="https://sparkloop.app/" rel="noopener noreferrer" target="_blank">Spark Loops</a><a href="https://www.upscribe.io/" rel="noopener noreferrer" target="_blank">Upscribe</a><a href="https://www.madisonminutes.com/" rel="noopener noreferrer" target="_blank">Madison Minutes</a><a href="https://tonemadison.com/" rel="noopener noreferrer" target="_blank">Tone Madison</a><a href="https://charlotteledger.substack.com/" rel="noopener noreferrer" target="_blank">Charlotte Ledger</a><a href="https://www.berkshireeagle.com/" rel="noopener noreferrer" target="_blank">Berkshire Eagle</a><a href="https://www.aweber.com/" rel="noopener noreferrer" target="_blank">AWeber</a><a href="https://convertkit.com/" rel="noopener noreferrer" target="_blank">ConvertKit</a><a href="https://uplandsoftware.com/secondstreet/" rel="noopener noreferrer" target="_blank">Second Street</a><a href="https://www.google.com/forms/about/" rel="noopener noreferrer" target="_blank">Google Forms</a><a href="https://www.typeform.com/" rel="noopener noreferrer" target="_blank">Typeform</a>

Skyrocket your newsletter growth with Dan Oshinsky

Saeed shares expert strategies on designing high-converting landing pages and implementing security measures to safeguard them.

Saeedreza Abbaspour discusses proven strategies for optimizing landing pages, maximizing conversions, and safeguarding subscriber integrity when building a high-traffic media publishing platform.&nbsp; Key timestamps 00:25 - Who is Saeedreza Abbaspour?01:24 - Discussion on optimizing the customer acquisition funnel for a site with 100k subscribers with a goal of reaching 1 million.03:19 - What typically happens after a user lands on the landing page from an ad click?04:14 - What do you do to optimize that landing page?10:23 - How customizable are the landing pages you build?14:35 - With the free subscriber journey, how long do the campaigns typically last?18:51 - What should be on an optimized checkout page?22:51 - Intermission questions26:40 - Transition to scalability and security of a high-traffic platform.28:06 - Using WordPress for flexibility, and developer availability.37:10&nbsp; - Do you use plugins that are available or build your own?38:08 - What form plugins do you use?41:57 - What hosting do you recommend?42:55 - How do you deal with bot attacks?46:43 - Double opt-in vs. reCAPTCHA?53:52 - Using ChatGPT to detect spam subscribers57:13 - How long of email inactivity triggers subscriber removal?59:06 - What key mistake do rookies make in building publishing platforms? Show Notes<a href="http://refact.co/" rel="noopener noreferrer" target="_blank">Refact</a><a href="https://thehustle.co/" rel="noopener noreferrer" target="_blank">The Hustle</a>&nbsp;<a href="https://www.thedailyupside.com/" rel="noopener noreferrer" target="_blank">The Daily Upsight</a>&nbsp;<a href="https://workweek.com/" rel="noopener noreferrer" target="_blank">Workweek</a><a href="https://www.advancedcustomfields.com/" rel="noopener noreferrer" target="_blank">Advance Custom Field</a><a href="https://www.google.com/recaptcha/about/" rel="noopener noreferrer" target="_blank">reCAPTCHA</a><a href="https://newsletterglue.com/" rel="noopener noreferrer" target="_blank">Newsletter Glue</a><a href="https://www.gravityforms.com/" rel="noopener noreferrer" target="_blank">Gravity Forms</a><a href="https://wpforms.com/" rel="noopener noreferrer" target="_blank">WPForms</a><a href="https://www.cloudflare.com/" rel="noopener noreferrer" target="_blank">Cloudflare</a><a href="https://wpengine.com/" rel="noopener noreferrer" target="_blank">WPEngine</a><a href="http://beehiiv.com/" rel="noopener noreferrer" target="_blank">Beehiiv</a><a href="https://substack.com/" rel="noopener noreferrer" target="_blank">Substack</a><a href="https://woocommerce.com/" rel="noopener noreferrer" target="_blank">WooCommerce</a><a href="https://www.cloudflare.com/products/turnstile/" rel="noopener noreferrer" target="_blank">Cloudflare Turnstyle</a> Guest<a href="https://twitter.com/IAmSaeedreza" rel="noopener noreferrer" target="_blank">Saeedreza Abbaspour/@IAmSaeedreza</a><a href="http://refact.co/" rel="noopener noreferrer" target="_blank">Refact</a> HostLesley Sim: <a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Twitter</a> / <a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Website</a> Stay in touch<a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

Building a scalable media publishing platform with Saeedreza Abbaspour

Tyler shares actionable tips to unlock recurring revenue for small publishers

In this episode, Tyler Channell reveals how his company Paywall Project helps small town news sites build subscription funnels that convert readers into paying subscribers. With real examples and data, he provides an actionable blueprint to implement key strategies like metered paywalls, free to paid content upgrades, and sponsorships. Key timestamps 1:41 - The problem small local news publishers come to Tyler to solve2:10 - Publishers moving from platforms like Pico/Hype which lack flexibility5:00 - Migrating off limiting SaaS platforms like Substack7:18 -&nbsp; Services that Paywall Project offers9:04 - Example of a client earning $5k/month in a small town of 5,000 people10:46 - Public notice revenue at risk, need for a subscription model17:45 - Focusing on free signups over paid at first21:01 - Typical subscription conversion rates Tyler sees22:27 - Intermission questions23:00 - Pricing strategy and how to determine subscription cost31:45 - Newsletter sponsorships as an additional revenue source33:43 - Range of rates that publishers charge for their ads39:15 - How much should a publisher charge for a subscription?44:50 - Tyler's recommendations for email service providers Show notes<a href="https://www.paywallproject.com/" rel="noopener noreferrer" target="_blank">Paywall Project</a><a href="https://hype.co/" rel="noopener noreferrer" target="_blank">Hype</a><a href="https://substack.com/" rel="noopener noreferrer" target="_blank">Substack</a><a href="https://newsletterglue.com/" rel="noopener noreferrer" target="_blank">Newsletter Glue</a><a href="https://wordpress.org/download/" rel="noopener noreferrer" target="_blank">WordPress</a><a href="https://stripe.com/" rel="noopener noreferrer" target="_blank">Stripe</a><a href="https://www.sfchronicle.com/" rel="noopener noreferrer" target="_blank">San Francisco Chronicle</a><a href="https://sendy.co/" rel="noopener noreferrer" target="_blank">Sendy</a><a href="https://aws.amazon.com/ses/" rel="noopener noreferrer" target="_blank">Amazon SES</a><a href="https://slack.com/intl/en-in" rel="noopener noreferrer" target="_blank">Slack</a><a href="https://mailchimp.com/" rel="noopener noreferrer" target="_blank">Mailchimp</a><a href="https://chat.openai.com/" rel="noopener noreferrer" target="_blank">ChatGPT</a> Guest<a href="https://twitter.com/TylerChannell" rel="noopener noreferrer" target="_blank">Tyler Channell Twitter/@TylerChannell</a><a href="https://twitter.com/paywallproject" rel="noopener noreferrer" target="_blank">Paywall Project Twitter/@paywallproject</a><a href="https://www.paywallproject.com/" rel="noopener noreferrer" target="_blank">Paywall Project</a> Host<a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Lesley Sim Twitter</a><a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Lesley Sim Website</a> Stay in touch<a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

How Tyler Channell helps local publishers generate $$$$

Learn how to go viral with thought leadership articles. Also, learn Commoncog's subscription funnel.

In this episode, Cedric Chin shares how “earned secrets” are at the core of creating viral, thought leadership content. He shares his process for writing long-form articles and stresses how consistently publishing on a schedule can help build readership. Key timestamps: 0:30 – Who is Cedric Chin?1:45 – What is Commoncog about?9:59 – Definition of “going viral” and thought leadership11:07 - Four types of thought leadership according to Ryan Law12:25 – Example of a viral “Yes, and” article Cedric wrote&nbsp;&nbsp;15:14 – Example of a viral article challenging a truism21:48 – The “ripple effect” of viral content&nbsp;26:27 – Cedric’s most viral articles and how he identifies viral potential36:08 – Cedric on why he aims to always share his “earned secrets”&nbsp;39:38 – Intermission questions44:30 – Cedric explains his process for writing long-form articles52:09 – What beginners get wrong about writing high-quality thought leadership content&nbsp;57:44 – Cedric recommending the Poynter writing tools course Show notes<a href="https://commoncog.com/" rel="noopener noreferrer" target="_blank">Commoncog blog</a><a href="https://www.animalz.co/blog/twitter-for-thought-leadership/" rel="noopener noreferrer" target="_blank">Animalz blog post on thought leadership</a><a href="https://news.ycombinator.com/" rel="noopener noreferrer" target="_blank">Hacker News</a><a href="https://commoncog.com/goodharts-law-not-useful/" rel="noopener noreferrer" target="_blank">Goodhart’s Law article</a><a href="https://www.poynter.org/shop/writing/the-writers-workbench-50-tools-you-can-use/" rel="noopener noreferrer" target="_blank">Poynter 50 writing tools course</a><a href="https://convertkit.com/" rel="noopener noreferrer" target="_blank">ConvertKit</a><a href="https://www.bloomberg.com/opinion/authors/ARbTQlRLRjE/matthew-s-levine" rel="noopener noreferrer" target="_blank">Money Stuff newsletter by Matt Levine</a> Guest<a href="https://twitter.com/ejames_c" rel="noopener noreferrer" target="_blank">Cedric Chin Twitter/@ejames_c</a><a href="https://commoncog.com/" rel="noopener noreferrer" target="_blank">Commoncog website</a> Host<a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Lesley Sim Twitter</a><a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Lesley Sim Website</a> Stay in touch<a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

Going viral with thought leadership - Cedric Chin

Alyssa Dulin shares expert advice on warming up lists, dealing with spoofing, and block lists.

In this episode, Alyssa provides valuable insights into various deliverability challenges faced by email senders and offers practical strategies to ensure successful email campaigns and maintain a positive sending reputation. Key timestamps00:18 - Who is Alyssa Dulin?01:38 - How to prevent email deliverability issues after a long break from sending newsletters.04:23 - Tips for warming up your email list gradually to maintain a good sending reputation.08:02 - Understanding the promotions tab in Gmail and dealing with emails going to spam.10:40 - Steps to take if an ESP gets blacklisted.18:49 - Intermission questions20:58 - Challenges with business email addresses bouncing.26:38 - Understanding email spoofing.26:55 - DMARCIAN.com is recommended as a resource for information and guidance on setting up DMARC records.31:16 - Addressing automatic opens and clicks.35:33 - Handling open rate drops and spam issues after switching ESPs.43:05 - Kickbox, a helpful email validation tool for checking email health Key links<a href="https://www.emailtooltester.com/" rel="noopener noreferrer" target="_blank">EmailTooltester</a><a href="https://mxtoolbox.com/" rel="noopener noreferrer" target="_blank">MxToolbox</a><a href="https://www.m3aawg.org/about/roster" rel="noopener noreferrer" target="_blank">M3AAWG</a><a href="https://dmarcian.com/" rel="noopener noreferrer" target="_blank">Dmarcian</a><a href="https://kickbox.com/" rel="noopener noreferrer" target="_blank">Kickbox</a><a href="https://alyssadulin.com/" rel="noopener noreferrer" target="_blank">Alyssa Dulin Website</a><a href="https://twitter.com/alyssa_dulin" rel="noopener noreferrer" target="_blank">Alyssa Dulin Twitter/@alyssa_dulin</a><a href="https://podcasts.apple.com/us/podcast/deliverability-defined/id1515377286" rel="noopener noreferrer" target="_blank">Alyssa Dulin Podcast - Deliverability Defined</a> Host:<a href="https://twitter.com/lesley_pizza" rel="noopener noreferrer" target="_blank">Lesley Sim Twitter</a><a href="https://lesley.pizza/" rel="noopener noreferrer" target="_blank">Lesley Sim Website</a> Stay in touch: <a href="https://podcasts.apple.com/us/podcast/sticky/id1700636228" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><a href="https://open.spotify.com/show/3VhNEglrRu2q6Q0XsNpWBy" rel="noopener noreferrer" target="_blank">Spotify</a><a href="https://twitter.com/newsletterglue" rel="noopener noreferrer" target="_blank">Twitter</a><a href="https://sticky.fm/" rel="noopener noreferrer" target="_blank">Sticky.fm Website</a>

Mastering deliverability with Alyssa Dulin

Grow your newsletters through industry experts on paywalls, growth, deliverability and more.

This is a trailer for the launch of our new podcast called Sticky from Newsletter Glue. Sticky will feature interviews with newsletter experts on topics like growth, paywalls, and deliverability. The goal is to provide actionable advice to help media companies and newsrooms build successful newsletters. New episodes will be released weekly every Tuesday wherever you get your podcasts.

Sticky.fm Launch Trailer

Sticky helps you build a must-subscribe, must-read newsletter through actionable case studies and playbooks.

Sticky

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