Sticky Note Marketing with Mary Czarnecki

Unlocking Emotional Insights in Marketing with Kevin PerlmutterIn this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Kevin Perlmutter, Chief Strategist and Founder of Limbic Brand Evolution. They discuss the importance of emotional insights in brand strategy and marketing, and delve into Kevin's book, 'Brand Desire'. Kevin shares his journey and how understanding behavioral science can transform traditional brand strategies, making a strong case for the necessity of connecting emotionally with customers. Tune in to discover Kevin's revolutionary concepts like 'shared emotional motivation' and how they can set your brand apart in today's market. Learn actionable insights on why understanding customer emotions is crucial and how to implement these strategies effectively.ABOUT KEVIN:Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy and neuromarketing consultancy which puts emotional insight at the center of how brands attract and retain customers. He’s also Author of BRAND DESIRE: Spark Customer Interest Using Emotional Insights. Kevin works with business and brand leaders to create stronger connections between their brand and the people they want to reach – as a behavioral science-rooted brand consultant and as a customer-centricity work session facilitator and speaker – to guide the development of more effective methods for brand evolution and customer engagement.KEY POINTS:Emotion drives decisions: Customers choose brands based on how they feel, not just features or logic—emotional insight is the real driver of connection and loyalty.Your “who” matters more than your “why”: A strong brand starts with deeply understanding your audience’s motivations, needs, and desires—not just defining what your brand stands for.Resonance beats persuasion: Traditional, persuasion-based marketing is outdated; brands win today by creating relevance and shared emotional connection, not by selling harder.LINKS MENTIONED IN THE EPISODE:Website: https://www.limbicbrandevolution.com/LinkedIn: https://www.linkedin.com/in/kevinperlmutter/Instagram: @kevinperlmutterCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

Welcome to this episode of the Sticky Note Marketing Show! Host Mary Czarnecki sits down with special guest Gabe Lullo, a seasoned expert in building and running sales teams. Gabe shares invaluable insights for marketers on how to gain a competitive edge in the next quarter, emphasizing the importance of adopting the mindset of a Sales Development Representative (SDR). The conversation delves into the historical divide between sales and marketing teams, the role of sales development as a bridge, and the crucial aspect of timing in lead conversion. Gabe also explains their unique approach to lead scoring and incentivizing SDRs. Don't miss this dynamic discussion filled with practical tips for integrating sales and marketing efforts effectively.ABOUT GABE:Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe.He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs.With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture.Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.KEY POINTS:Sales and marketing must align, not compete - When sales and marketing operate as one team—sharing data, insights, and accountability—lead quality improves and revenue growth becomes more predictable.Adopt an SDR mindset to fix leaky funnels - SDR-style qualification helps identify timing, need, and readiness early, reducing unqualified leads and improving handoffs between teams.Timing and real conversations drive revenue - Not every lead is ready now. Meaningful conversations (not just emails) uncover true urgency and ensure follow-ups happen at the right time.LINKS MENTIONED IN THE EPISODE:LinkedIn: https://www.linkedin.com/in/lullo/Website: https://alleyoop.io/Guest Profile: https://www.fame.so/connect/guest/gabe-lulloCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes social content expert Eric Gray. Eric shares his extensive experience in building engagement-driven brands, highlighting his journey from EA Sports to Universal Parks and Resorts, and now Maverick Content Studio. Learn how Eric developed Universal's immersive social media strategy, scaled teams, and brought magical experiences to life. He also provides actionable insights for legacy brands to create meaningful, story-led content, even in less 'sexy' industries. From discussing case studies to giving practical advice on staying current in the ever-evolving social media landscape, this episode is a treasure trove of marketing wisdom. Tune in for expert tips and inspiring stories that will transform your approach to social content.ABOUT ERIC:Eric Gray is an expert in social content and engagement-driven brand-building, helping the world’s biggest brands connect with the next generation of fans.He built award-winning social media and content marketing teams at EA SPORTS and Universal Parks and Resorts, reaching millions through his passion for brand storytelling, engaging social media, and binge-worthy original content.As a former sports radio producer turned social media marketing executive, and now podcast host and entrepreneur, Eric's journey has been shared on stages, podcasts, and through his work with brands like VISA, NBC Universal, and Warner Brothers. Using his proven Connection Strategy Eric helps brands entertain, connect, and build raving fans.KEY POINTS:Media has changed—brands must evolve: Many businesses don’t fully understand the massive opportunity modern platforms offer, and they risk falling behind if they don’t adapt.Emotional storytelling beats traditional marketing: True customer connection comes from stories, not just polished messages or ads.If you have customers, you have a story: Every business has a purpose and a unique gap they fill—telling that story is key to attracting and engaging audiences.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/ericgray/INSTAGRAM: https://www.instagram.com/theericgray WEBSITE: https://www.maverickcontentstudio.com/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

In this episode of The Sticky Note Marketing Show, host Mary Czarnecki is joined by Shaheen Samavati, the co-founder and CEO of Vara Content. They discuss essential strategies for brands looking to scale into new markets by leveraging localized content. Shaheen provides insights into the common mistakes brands make when translating content and the importance of creating specific and strategic briefs. She shares stories of working with international brands and the challenges of maintaining a cohesive brand voice across different cultures. Tools and AI's role in content creation are also explored, alongside valuable advice for businesses starting their international expansion journey.ABOUT SHAHEEN:Shaheen Samavati is the Co-Founder and CEO of VeraContent, where she leads a talented team in managing localized content and social media channels for international brands, with a special focus on key European markets. She began her career as a journalist in the US before moving to Spain in 2010, where she completed her MBA at IE Business School. Shaheen’s career path led her through corporate communication roles and the founding team of real estate startup Spotahome, before launching VeraContent in 2016. At VeraContent, she oversees a dedicated team of 14 in-house employees and over 200 hand-picked freelancers, crafting tailored content for blogs, social media pages, and other marketing channels. Passionate about community building, Shaheen also launched The Content Mix, a vibrant community for content professionals, and SpainGuru, a resource hub for expats in Spain. Her expertise in multilingual and culturally adaptive content strategies has made her a sought-after voice in global marketing.KEY POINTS:AI boosts creativity — It helps teams offload tedious tasks so they can focus on high-value creative work.Human oversight matters — AI should support the process, not replace thoughtful strategy or brand understanding.Adaptation is essential — Marketing teams must learn to integrate AI effectively to stay competitive in today’s fast-moving landscape.LINKS MENTIONED IN THE EPISODE:LINKEDIN: https://www.linkedin.com/in/shaheensamavati/WEBSITE: veracontent.comPROMO: https://veracontent.com/mix/resources/ultimate-guide-multilingual-social-media/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki sits down with Ashley DiBiase, founder of Dash Social, to discuss the importance of leveraging executive and founder personal brands on LinkedIn. They dive into actionable tips on how to enhance brand awareness, the value of consistent content, and addressing common challenges like time constraints and founder hesitancy. Ashley also shares valuable insights on identifying key moments to amplify your brand's message and creating a compelling content strategy suited for LinkedIn's unique platform.ABOUT ASHLEY:Ashley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book.KEY POINTS:Strong hooks are essential for stopping the scroll — your first one or two sentences determine whether people keep reading.Know–Like–Trust drives conversions — people buy when they feel connected, not just informed.Every team member can strengthen brand presence on LinkedIn — not just executives; employee profiles are powerful brand touchpoints.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: @dashofsocialFACEBOOK: @dashofsocialLINKEDIN: www.linkedin.com/in/ashleyjeanmasonCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

Join host Mary Czarnecki as she sits down with action-oriented business coach Kate Gilbert in this engaging episode of the Sticky Note Marketing Show. Kate, an expert beloved by her clients as a hand-holder and butt-kicker, shares invaluable insights from her new book, 'Social Media Group Therapy'. They discuss practical strategies for managing social media without overwhelming yourself, the importance of having a manifesto, and how to create a sustainable content plan. Whether you're building a brand or managing someone else's, this episode is packed with gold nuggets to keep your marketing sane and effective. Plus, learn about the 'Yikes, I Should Post' guide to help you streamline your social media efforts.ABOUT KATE:Kate Gilbert is an action-oriented business coach. Clients affectionately dub her a “hand-holder-slash-butt-kicker” for her unique blend of compassionate support and a can-do attitude. Her Post It Pronto and 30-Day Sprint programs are known for transforming social media struggles into enjoyable, effective strategies, helping business owners free up time and build momentum toward their big goals.KEY POINTS:Your social media isn’t about you — it’s about what your audience needs.Stop creating posts one at a time — batch everything.Define success before you start posting.LINKS MENTIONED IN THE EPISODE: INSTAGRAM: https://www.instagram.com/kategi/YOUTUBE: https://www.youtube.com/@KateGilbertCoachPROMO: https://kategilbert.com/yikesCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Dave Behar, founder, CEO, and Chief Executive Athlete of Ion Network and Behar Brands. They dive deep into the topic of collaboration in today's complicated, noisy world. Learn from Dave's extensive experience in leading a multi-platform media network and his insights on forming successful collaborations. Whether you're new to collaborations or looking to refine your strategies, this episode is packed with valuable advice on how to achieve successful partnerships, from setting clear objectives to understanding the importance of shared values. Plus, discover how even small brands can leverage influencer marketing effectively. Don't miss out!ABOUT DAVE:Dave Behar is the Founder, CEO, and Chief Executive Athlete of ION Network and Behar Brands, where he creates innovative brands in tech, media, sports, health, and food & beverage. Committed to personal branding and collaboration, he develops digital platforms that foster positive interactions and transactions. With a successful track record of building and exiting multiple companies, co-authoring two Amazon Best Sellers, and serving on the Journalism & Media Studies Advisory Board at San Diego State University, Dave focuses on legacy and knowledge transfer to help others thrive. A "thought leader of thought leaders," he inspires through insights rather than self-promotion and enjoys sports and culinary adventures in his free time.KEY POINTS:Clarity Fuels CollaborationStart Simple, Stay SmartEveryone Has InfluenceLINKS MENTIONED IN THE EPISODE: PODCAST: https://ions.com/the-dave-behar-show/?pass=1 CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews marketing coach Michelle Vroom. They discuss how Michelle helps women business owners take control of signing clients to ensure stability in their businesses. The conversation delves into the effectiveness of Facebook groups for creating deeper relationships and the shift towards more people-first, relationship-based marketing in response to the rise of AI. Michelle offers practical tips for setting up Facebook groups with intention, avoiding common mistakes, and nurturing relationships to drive conversions. Tune in for actionable strategies to create a thriving community and maintain a resilient mindset for long-term success.ABOUT MICHELLE:Michelle Vroom is a marketing coach who believes that every woman should be in control of signing clients so they can have more stability in their business. As a mom of 3 boys who's built a multiple 6-figure business working 20 hours a week...Michelle understands the need for practical marketing strategies that can be done in limited hours. She also believes in the power of relationships and knows that relationships are what lead to consistent clients.KEY POINTS:Return to Simple, Relationship-Driven MarketingSmaller, Intentional Communities Convert BetterThe Era of the “Lurker” BuyerLINKS MENTIONED IN THE EPISODE: WEBSITE: michellevroom.comPODCAST: https://podcasts.apple.com/us/podcast/market-like-a-boss/id1453590439 INSTAGRAM: @marketlikeabossmvFACEBOOK GROUP: https://web.facebook.com/groups/marketlikeabossgroup?_rdc=1&_rdr# CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters

Join Mary Czarnecki in this insightful episode of the Sticky Note Marketing Show as she interviews Renee Koster, a learning experience designer and strategist. Learn about the difference between courses and learning experiences, how to manage content overwhelm, and useful techniques to keep learners engaged. Discover Renee's Roots to Canopy method for designing effective and audience-centric educational content. Plus, get a sneak peek at new technologies that will revolutionize learning and a special gift from Renee—a course confidence checklist to help you get started on your own educational projects.ABOUT RENEE:Renee Koster is a Learning Experience Designer & Strategist and founder of Koster Creative Learning & Design. With over 20 years of experience in education and anthropology, she helps heart-centered female entrepreneurs transform their expertise into impactful, audience-centered courses and workshops. Her holistic approach blends strategy, storytelling, and accessibility to create learning experiences people actually finish—so entrepreneurs can serve deeply and stand out in a crowded market.KEY POINTS:Start with Your Learner — Not Your LessonUse the Roots-to-Canopy FrameworkTransformation Over TransactionLINKS MENTIONED IN THE EPISODE: WEBSITE: www.reneekoster.comLINKEDIN: https://www.linkedin.com/in/renee-koster/INSTAGRAM: https://www.instagram.com/reneeannkoster/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters